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VWO Blog

A Blog Around Everything Conversion Optimization And Beyond

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[Infographic] Why Your Acquisition Strategy is Failing You

A business’s website is the biggest shop window they have. In the UK alone, marketers are expected to spend £8.1 billion on digital advertising. That investment generates a lot of traffic and it can come through a myriad of acquisition channels. Research conducted by PRWD and Brand Republic found that marketers are predominantly focusing their investment […]

Wait! Are Your Exit Intent Pop-ups Optimized?

Most of us here will agree that pop-ups are annoying. Nobody likes when these pop-ups sprout, blend, and bloom in from all sides while they are attentively reading or watching content. However, pop-ups have been around for ages, and there’s a reason why they still exist. They work! Pop-ups help websites catch the attention of […]

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