I’m a content marketer at VWO, reading and writing on topics like behavior analytics, conversion rate optimization, and experimentation. Prior to VWO, I built and managed my own website where I discussed business growth and career. When I’m not at my desk, you’ll find me exploring nature trails, cycling through the countryside, or seeking out new physical challenges—those are my ideas of a good time! Want to start a conversation with me? Just mention BIRDS, and you’ll have my undivided attention.
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Take a look at the history of technological progress. You can see that advanced technology…
Ketan Pande
9 Min Read
“It’s a free trial, but…” Businesses don’t wish for users to have a hesitant conversation…
Ketan Pande
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The average human attention span is a mere 8.25 seconds, which is surprisingly lower than…
Ketan Pande
6 Min Read
Imagine a company that crafts and sells the world’s finest sneakers with the best available…
Ketan Pande
13 Min Read
Imagine yourself as a bike racer, working hard to win the next competition. You change…
Ketan Pande
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As a business owner in the digital age, it’s almost impossible to not hear terms…
Ketan Pande
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VWO has been so helpful in our optimization efforts. Testing opportunities are endless and it has allowed us to easily identify, set up, and run multiple tests at a time.
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