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Multivariate Testing

How to create a basic multivariate test?

Posted in Multivariate Testing on

A multivariate test creation only differs from an A/B test in the way the variations are created inside the editor. In an A/B test you create completely different variations of the entire page whereas in a multivariate test, you only create variations Read rest of the article →

What is multivariate testing?

Posted in Introduction, Multivariate Testing on

In Multivariate Testing you select different elements on your website or landing page (such as headlines, images, buttons, etc). Different versions of selected elements are created and combined. Then you split your traffic amongst those combinations to Read rest of the article →