How to Link a Hypothesis to a Test

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A Hypothesis is an assumption that a proposed change in your website would lead to more visitors converting into customers. To validate your hypothesis, link it to a test campaign in VWO. It can be done from any of these three sections:

  • The Hypotheses dashboard
  • The Tests dashboard

From the Hypotheses Dashboard

  1. On the navigation bar, click Hypotheses under Planhypothesis-from-dashboard
  2. From the hypotheses listed, select the hypothesis that you want to link to your test. select-a-hypothesis
  3. On the pop-up that appears, click Create a Test under Link Test. Next, from the drop-down, select the type of test you want to run for this hypothesis.link-hyp-to-test

From the Test Dashboard

  1. On the navigation bar, select the type of test you want to run. from-tests-dashboard
  2. On the tests dashboard, click Create. test-dashboard-hypothesis
  3. On the New Test screen, link an existing hypothesis to this test. Or if you are just starting out, click Create a new hypothesis to define a hypothesis to test. link-hyp-to-test-2
  4. Once a hypothesis is linked, follow all the steps needed to create a test. To know how to create a test, click here.

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