Conversion Rate Optimization Solutions for Revenue Growth
VWO’s end-to-end CRO platform helps brands understand visitor behavior, make observations, build a testing pipeline, execute the tests for statistical results, and engage through new-age channels.
How do you create that moment of clarity where users realize your product is the solution they’ve been searching for?
How do you ensure the product reaches the right people and resonates with their needs?
Product marketing is a dynamic balancing act—understanding users, aligning teams, and delivering results while staying ahead of the competition.
For product marketers, the right tools make all the difference. That’s why we’ve curated a list of the top 12 product marketing tools to help you streamline your marketing efforts, elevate your strategy, and achieve growth with confidence.
Types of product marketing tools
Various tools are available to product marketing managers, each tailored to support different tasks. Some are listed below:
Project management tools: Help marketers plan, organize, and track campaigns efficiently, enabling seamless execution, effective resource management, and improved team collaboration.
Customer journey mapping tools: Marketers can visualize user interactions across touchpoints, gaining insights that drive better engagement and customer satisfaction.
In-app product marketing tools: Focus on engaging users throughout their lifecycle by promoting features, delivering contextual assistance, and driving retention. They include feature tours, contextual triggers, interactive walkthroughs, and personalized campaigns for improving user interactions.
Keyword research and content marketing tools: Provide the insights needed to identify search trends, optimize content for SEO, and align strategies with audience needs to drive organic traffic.
Customer data platforms: Centralize user data from various sources, providing a unified customer view. These tools allow marketers to analyze behavior, personalize interactions, and inform data-driven strategies.
Feedback tools: Capture user opinions and insights to improve products and services. They help marketers understand user needs, measure satisfaction, and identify areas for enhancement.
User onboarding tools: Designed to guide new users through the initial stages, ensuring they understand the product and achieve early success. These tools focus on creating step-by-step guides, checklists, progress trackers, and tooltips to ease the learning curve for new users.
Product analytics tools: Track user behavior and interactions, delivering insights that enable marketers to optimize features, improve retention, and enhance overall user engagement.
A/B testing tools: Allow marketers to experiment with variations of content, designs, or features, providing data-backed insights to optimize user experiences and conversions.
Email marketing tools: Streamline email campaign creation, automation, and analysis. They support personalized messaging, customer retention, and lead nurturing to maximize engagement and revenue.
Competitive intelligence tools: Provide key insights on competitors, industry trends, and customer preferences. They help marketers refine positioning, identify opportunities, and develop strategies to stay ahead in a competitive landscape.
Collaboration and productivity tools: Enhance communication and coordination among teams. These platforms simplify sharing updates, managing tasks, and ensuring everyone stays aligned on goals.
– Free: Limited to a 90-day message history. – Paid: Starts from $4.38/month.
14 Top product marketing tools for product marketers
Project management tools
1. Monday.com
Monday.com is the ideal tool to simplify the responsibilities of a product marketer. It provides a flexible project management platform to organize, track, and collaborate on campaigns and launches while automating repetitive tasks like reminders, status updates, and assignments.
By centralizing workflows across content, design, and strategy, Monday.com ensures teams stay aligned with marketing goals, streamline operations, and deliver measurable results efficiently.
It is super easy to use and set up. The table style format is great because of how you can import and export to Excel easily, also it is also great for people used to Excel. The ability to send automations to people using the AI summaries is great as well
Custellence is a go-to tool that helps product marketers create, share, and optimize customer journeys to drive business growth. By visualizing every touchpoint, marketers gain insights into customer needs and pain points, enabling them to craft impactful, results-driven strategies.
Designed for seamless collaboration, Custellence helps align teams across departments to build customer-centric strategies. With its focus on enhancing customer experiences, the platform enables businesses to foster loyalty, drive recommendations, and achieve measurable success.
Chameleon helps product marketing managers deliver engaging in-app experiences that accelerate user activation and feature adoption. With product tours, checklists, and contextual triggers, it ensures users quickly discover key features and achieve success.
By enabling A/B Testing and personalized content, Chameleon refines user journeys and drives deeper engagement. Whether promoting events, offering tailored support, or showcasing practical use cases, Chameleon helps product marketers maximize impact and streamlines the path from sign-up to success for the users.
Chameleon makes it easy to create interactive product tours, pop-ups, and in-app experiences without heavy development work. The platform is intuitive, flexible, and offers a wide variety of features that allow us to tailor onboarding and messaging directly within our app. Their customer support is excellent—responsive, knowledgeable, and always eager to help. I also appreciate that Chameleon continually launches new features and provides valuable resources, like their yearly benchmark report, which gives us actionable insights to improve how we engage with users.
Alyssa M. Brand Manager
Keyword research and content marketing tools
4. Ahrefs
Ahrefs is an all-in-one keyword research and content marketing tool that helps product marketers grow search traffic and optimize strategies. With tools like Site Explorer, marketers can analyze website visitors and competitors. Keywords Explorer helps uncover audience search trends, while Site Audit enhances website performance, providing actionable data to drive results.
AI-powered features like AI Content Grader and AI Content Helper refine content quality, while Rank Tracker and Content Explorer track search rankings and reveal trending topics. Ahrefs equips marketers with everything needed to craft impactful, data-driven campaigns.
Segment is a customer data platform that helps product marketers unify and analyze data from multiple sources, creating a single, accurate view of their customers. It simplifies data collection, ensuring clear, actionable insights for better marketing and product decisions.
With integrations for over 500 tools like Google Analytics, Salesforce, and HubSpot, Segment makes it easy to integrate and exchange data across various platforms. Streamlining processes and providing a centralized customer profile empower marketers to run targeted campaigns and deliver personalized experiences efficiently.
The best part about Twilio Segment is its ability to centralize customer data from multiple sources and then route that data in real time to tools like analytics platforms, CRMs, and marketing automation software. It saves a huge amount of engineering time and ensures data consistency across platforms.
UserTesting provides businesses with a powerful way to connect directly with real users and gain authentic insights into how they engage with products, designs, or messaging.
With its quick feedback feature, businesses can submit a URL and receive a video of a user’s initial impressions within minutes. This streamlined process delivers valuable insights into user behavior, key pain points, and individual preferences, enabling teams to refine digital experiences and develop products that deeply connect with their audience.
Key features:
Rapid Feedback
Usability Testing
AI-powered Analytics
Customer Journey Mapping
Surveys
Dashboards
Sentiment Analysis
Pricing:
Plan
Details
Free Trial
Free trial available upon request (no public pricing)
Product Fruits is a no-code user onboarding platform that empowers product marketers to boost product activation, conversions, and customer satisfaction while reducing churn. It enables the creation of seamless onboarding flows, guided tours, and contextual help overlays without modifying the app or website’s appearance or source code.
With tools to highlight new features, publish release notes, and provide intuitive guidance, Product Fruits simplifies user education. The Feedback Widget enables users to report bugs via videos, while the Adoption Meter highlights user preferences, helping marketers refine experiences and boost engagement.
I really like the flexibility that Product Fruits gives you. The number of approaches and available customization compared to the competitors (like Userpilot) is much higher. I also like their Customer Support. I had an assigned person who helped me to prepare the demo for my manager and get final purchase approval. They also extended my free trial maybe 3-4 times, 2 weeks each, because I didn’t have time to check all the features. Easy to integrate, just sent an automatic email with developer docs to my developers right from the Product Fruits dashboard, and integration was quick and painless.
Whatfix is a digital adoption platform enabling companies to design and track in-app experiences without coding knowledge. It enhances user onboarding through interactive product tours, task lists, and contextual guidance, ensuring a smooth and engaging learning journey.
With user-level segmentation, Whatfix personalizes onboarding to match user needs, improving engagement and accelerating adoption. Its learn-by-doing approach helps users quickly develop proficiency, leading to higher retention and long-term product success.
Additionally, in-depth analytics track task list completion rates, flow drop-offs, Smart Tip views, and common Self Help queries to optimize user engagement and onboarding strategies.
Mixpanel is a robust product analytics platform specializing in quantitative data analysis, helping businesses gain detailed data on user behavior to drive optimization and improve user experiences.
Features like session replays also support qualitative research, enabling teams to observe user interactions and understand behavior across web, mobile, and app environments.
Tailored for teams focused on user engagement and product-market fit, Mixpanel provides a comprehensive, real-time view of the customer journey to drive informed decisions.
Key features:
Session Replays
Cohort Analysis
Anomaly Detection
Insights
Funnels
Retention & Flow Reports
Custom Events
Pricing:
Plan
Details
Free
For up to 20 million monthly events
Paid
Starts from $24/month, includes 10k events and advanced analytics
MixPanel is super simple, flexible, and robust. We previously used a very centralized approach with Tablaue, where only the data team was able to produce complex reports. The shift to Mixpanel proved to be a huge game-changer that helped ys x2.5 on Black Friday. The real time, the decentralised approach so everyone has the ability to create reports, the ease of use – all made our team much more data savvy than before.
AB Tasty is an experimentation platform that helps product marketers optimize user experiences and drive conversions. Its robust testing capabilities allow teams to implement A/B, multivariate, and split tests seamlessly across websites, mobile applications, and linked devices.
With its intuitive interface and advanced tools, AB Tasty enables marketers to experiment confidently, gather meaningful insights, and refine user journeys. From simple tweaks to complex strategies, it equips businesses to make data-driven decisions and achieve their growth objectives effectively.
Mailchimp is a powerful email marketing platform that helps product marketers connect with potential customers and drive results. Its dynamic personalization features use browsing and purchase data to deliver tailored messages that boost engagement and sales.
With intuitive tools like AI-powered content creation and customizable templates, Mailchimp simplifies campaign building. Advanced targeting options and robust analytics, including performance tracking and benchmarking, enable marketers to achieve measurable outcomes, making it a valuable asset for any marketing toolkit.
I like most about Mailchimp is its ease of setup and how we can easily send the emails to the customers. Another thing I like about Mailchimp is that the email template maker allows you to smoothly drag and drop elements that make the emails look beautiful and presentable.
Klue is a competitive intelligence platform that helps product marketing and sales teams collect, analyze, and distribute insights efficiently. Klue leverages data from millions of websites, news articles, and social media posts to deliver competitor summaries for sales, detailed profiles for analysis, and strategic reports for product and marketing teams and leaders.
Integrated with existing tools, Klue makes insights accessible across the organization, enabling informed decisions, practical solutions, and improved performance metrics like win rates and revenue growth.
Slack is a collaboration platform that helps product marketing managers streamline communication and enhance team productivity. Real-time messaging, file sharing, and customizable notifications keep product marketing teams connected and aligned across projects.
By organizing conversations into channels, Slack simplifies collaboration, making it easy to share updates, gather user feedback, and resolve issues efficiently. As a leading mar-tech tool, it ensures clear communication and supports project success.
What I appreciate most about Slack is how simple it makes communicating with colleagues, whether it’s about work matters or personal topics. Another useful feature is the ability to review the history of previous conversations. Additionally, it’s convenient that we can send large files through the platform.
VWO offers a unified optimization platform for cross-functional teams, including product marketing managers, UX researchers, CRO specialists, and digital marketers. It combines experimentation, behavioral analytics, and user feedback to help teams optimize based on real user behavior.
How VWO helps product marketers
Product marketing does not end at launch. The real test of positioning, messaging, and go-to-market strategy begins when users interact with the product.
VWO helps product marketers understand whether their narratives, feature stories, and value propositions are actually driving engagement, adoption, and conversion across the user journey.
1. Experimentation: Validating messaging and feature impact
VWO’s experimentation capabilities enable product marketers to test and validate both messaging and features in real-world conditions. Teams can:
Testing (web & landing experiences)
Experiment with value propositions, headlines, benefit framing, and CTAs across landing pages and campaign touchpoints.
App Testing (in-product experiences)
Test onboarding flows, feature announcements, and in-product messaging to improve activation and adoption.
Measure the downstream impact of feature and experience changes on engagement, usage, and conversion before scaling rollouts.
2. Behavioral analytics: Understanding user behavior and feedback
VWO provides qualitative and quantitative insights that help product marketers understand how users respond to messaging and experiences:
Session Recordings: Observe navigation patterns, hesitation, and friction to identify challenges in user journeys
Heatmaps, Scrollmaps, and Clickmaps: Visualize engagement hotspots and attention gaps to see where users focus or drop off
Form Analytics and Funnel Analysis: Discover drop-offs and friction points to optimize conversion paths and performance
Surveys: Capture the voice of the customer through on-page surveys at critical moments to understand friction and hesitation
Insights Dashboard: Connect qualitative insights with quantitative outcomes for a holistic view of user behavior
Pro Tip!
Turn complex user behavior data into clear next steps with VWO Copilot. Summarize session recordings to identify where users hesitate, drop off, or change direction, so you know exactly which parts of the flow need attention.
Analyze heatmaps, clicks, scrolls, and mouse movements to spot engagement hotspots to amplify and low-performing areas to fix or test. Use these insights to prioritize improvements and drive stronger overall engagement.
Proven Impact
IMB Bank partnered with VWO to implement a structured, data-driven optimization process to boost user engagement and conversions. Using VWO Insights such as heatmaps, funnel analysis, form analysis, and session recordings, the team identified key improvement areas and designed targeted experiments.
The bank continues to refine its digital experience strategy, making VWO an integral part of its CRO process to drive growth and deliver exceptional user experiences.
Learn how product teams run experiments in-app to optimize user experience and drive growth:
Pricing
Plan
Details
Free Trial
30 days, all features included
Paid
Offers customized pricing plans according to your business requirements.
A client’s experience with us:
VWO is competitively priced and has a good product offering. It has offered the team here at Digital NRG a great level of insight into customer behavior on our client websites and has allowed us to run a great number of tests. They also have a very responsive team, who are very helpful and take feedback on board when it is needed.
Why are product marketing tools essential for driving demand and adoption?
Product marketing tools are pivotal in bridging the gap between a product and its target market or audience. By providing the insights, efficiency, and personalization needed to connect with users effectively, product marketing tools empower businesses to increase demand, improve user satisfaction, and achieve sustainable growth.
Having an integrated marketing technology stack enables organizations to:
Automate repetitive tasks and scale marketing operations
Personalize communications based on customer segments and behaviors
Test and optimize marketing campaigns with data-driven insights
Evaluate ROI and connect revenue directly to individual marketing efforts
Maintain consistent messaging across channels and touchpoints
How to choose the most suitable product marketing tools
Choosing the right product marketing tools is essential for achieving your goals efficiently and effectively. To make the best decision, focus on key features that enhance your product marketing strategy and streamline operations. Key factors worth considering are:
Define objectives
Clearly outline the goals you want to achieve. Are you looking to automate tasks, boost engagement, or refine user experiences? Let your goals guide your choices.
Make usability a priority
A sleek, intuitive interface can be a game-changer. User-friendly tools enable quick adoption, streamline workflows, and let marketers focus on strategy rather than navigating complex systems, leading to more effective campaigns.
Think integration
Does it align with your existing tech stack? Seamless integration with CRMs, email platforms, or analytics tools ensures smoother workflows.
Scale with confidence
Tools should grow and adapt as your business evolves. Pick platforms that can evolve with your needs without requiring a significant overhaul.
Automate smartly
Look for tools that handle repetitive tasks—like email campaigns or social media posting—so your team can focus on strategic growth.
Insights that matter
Robust analytics and reporting are non-negotiable. You’ll want to track performance, understand customer behavior, and make data-driven decisions.
Promotes collaboration
Pick tools that make teamwork effortless. Shared dashboards, real-time updates, and communication features keep everyone aligned.
Customization is key
No two businesses are the same. The right tools should let you tweak features to fit your unique processes and strategies.
Budget wisely
High cost doesn’t always mean high ROI. Find a balance between affordability and features that add value to your campaigns.
Trial before you buy
Always test-drive tools. Demos and free trials give you a feel for how well a tool fits your workflows.
Stay secure
When customer data is involved, ensure the tool complies with security standards to protect your business and customers.
Learn from real feedback
Check customer reviews and recommendations to learn from others’ experiences. Insights from peers can save you from costly mistakes.
Conclusion
Selecting the right product marketing tools is a strategic process that requires thoughtful evaluation, in-depth market research, and a strong awareness of your needs. The tools and criteria this guide outlines offer a practical starting point to help you confidently navigate your choices. With the right tools, you can enhance your strategies, improve collaboration, and deliver impactful results that drive growth and customer satisfaction.
VWO combines user research, experimentation, and project management into one seamless platform. It empowers teams to uncover insights, refine strategies, and confidently drive growth.
Q1. How do I select the best product marketing tools and software for my needs?
Identify your goals and evaluate key features like integration, scalability, usability, and test tools through demos or free trials. Ensure the tool is affordable and aligns with your business objectives.
Q2. What are the top tool options for product marketers?
Top tools include Monday.com for project management, Ahrefs for content marketing, Mixpanel for analytics, VWO for testing and optimization, and Mailchimp for email marketing.
Q3. What is a product marketing tool?
Product marketing tools are specialized software platforms that empower marketers to perform their responsibilities more efficiently. These tools streamline workflows, provide actionable insights, optimize campaigns, and enhance customer engagement, ultimately driving demand, improving user satisfaction, and boosting product adoption.
Q4. What are the types of product marketing tools?
Types include project management tools, customer journey mapping tools, in-app product marketing tools, keyword research tools, customer data platforms, user feedback tools, analytics tools, A/B testing tools, and email marketing tools.
I'm a branding enthusiast, marketer, and B2B content professional with over 20 years of experience. I'm also a certified native advertising expert and trained in strategic thinking. Author of 'Managing Modern Brands: Cult Theory and Psychology', and three other books in diverse genres. I generally write on marketing trends, optimization, brand strategy, consumer psychology, CRO, cult theory, data, personalization, and content strategy. With a strong expertise in building and leading teams and cross-functional collaboration, I have driven demand through content creation, data, digital media, content marketing, and technology.
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VWO has been so helpful in our optimization efforts. Testing opportunities are endless and it has allowed us to easily identify, set up, and run multiple tests at a time.
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