Top 12 Product Marketing Tools for Marketers

How do you create that moment of clarity where users realize your product is the solution they’ve been searching for?

How do you ensure the product reaches the right people and resonates with their needs?

Product marketing is a dynamic balancing act—understanding users, aligning teams, and delivering results while staying ahead of the competition. 

For product marketers, the right tools make all the difference. That’s why we’ve curated a list of the top 12 product marketing tools to help you streamline your marketing efforts, elevate your strategy, and achieve growth with confidence.

Why are product marketing tools essential for driving demand and adoption?

Product marketing tools are pivotal in bridging the gap between a product and its target market or audience. By providing the insights, efficiency, and personalization needed to connect with users effectively, product marketing tools empower businesses to increase demand, improve user satisfaction, and achieve sustainable growth.

Having an integrated marketing technology stack enables organizations to:

• Automate repetitive tasks and scale marketing operations
• Personalize communications based on customer segments and behaviors
• Test and optimize marketing campaigns with data-driven insights
• Evaluate ROI and connect revenue directly to individual marketing efforts
• Maintain consistent messaging across channels and touchpoints

Types of product marketing tools

Various tools are available to product marketing managers, each tailored to support different tasks. Some are listed below:

• Project management tools: Help marketers plan, organize, and track campaigns efficiently, enabling seamless execution, effective resource management, and improved team collaboration.
• Customer journey mapping tools: Marketers can visualize user interactions across touchpoints, gaining insights that drive better engagement and customer satisfaction.
• In-app product marketing tools: Focus on engaging users throughout their lifecycle by promoting features, delivering contextual assistance, and driving retention.  They include feature tours, contextual triggers, interactive walkthroughs, and personalized campaigns for improving user interactions.
• Keyword research and content marketing tools: Provide the insights needed to identify search trends, optimize content for SEO, and align strategies with audience needs to drive organic traffic.
• Customer data platforms: Centralize user data from various sources, providing a unified customer view. These tools allow marketers to analyze behavior, personalize interactions, and inform data-driven strategies.
• Feedback tools: Capture user opinions and insights to improve products and services. They help marketers understand user needs, measure satisfaction, and identify areas for enhancement.
• User onboarding tools: Designed to guide new users through the initial stages, ensuring they understand the product and achieve early success. These tools focus on creating step-by-step guides, checklists, progress trackers, and tooltips to ease the learning curve for new users.
• Product analytics tools: Track user behavior and interactions, delivering insights that enable marketers to optimize features, improve retention, and enhance overall user engagement.
• A/B testing tools: Allow marketers to experiment with variations of content, designs, or features, providing data-backed insights to optimize user experiences and conversions.
• Email marketing tools: Streamline email campaign creation, automation, and analysis. They support personalized messaging, customer retention, and lead nurturing to maximize engagement and revenue.
• Competitive intelligence tools: Provide key insights on competitors, industry trends, and customer preferences. They help marketers refine positioning, identify opportunities, and develop strategies to stay ahead in a competitive landscape.
• Collaboration and productivity tools: Enhance communication and coordination among teams. These platforms simplify sharing updates, managing tasks, and ensuring everyone stays aligned on goals.

Top product marketing tools: A quick overview

• Monday.com
• Custellence
• Chameleon
• Ahrefs
• Segment
• UserTesting
• Product Fruits
• Mixpanel
• AB Tasty
• Mailchimp
• Klue
• Slack
• VWO

12 top product marketing tools for product marketers

Project management tools

1. Monday.com

Monday.com is the ideal tool to simplify the responsibilities of a product marketer. It provides a flexible project management platform to organize, track, and collaborate on campaigns and launches while automating repetitive tasks like reminders, status updates, and assignments.

By centralizing workflows across content, design, and strategy, Monday.com ensures teams stay aligned with marketing goals, streamline operations, and deliver measurable results efficiently.

Key features: Asset Management, Annotations, File Versioning, Robust Gantt Charts, Marketing Automation, Proofing, Dashboards

Pricing:

• Free trial: 14 days for unlimited users and boards.
• Free: Up to 2 seats forever.
• Paid: Starts from $9/seat/month, billed annually.

Alternatives: Smartsheet, Clickup, Asana

Customer journey mapping tools

2. Custellence

Custellence is a go-to tool that helps product marketers create, share, and optimize customer journeys to drive business growth. By visualizing every touchpoint, marketers gain insights into customer needs and pain points, enabling them to craft impactful, results-driven strategies.

Designed for seamless collaboration, Custellence helps align teams across departments to build customer-centric strategies. With its focus on enhancing customer experiences, the platform enables businesses to foster loyalty, drive recommendations, and achieve measurable success.

Key features: Drag-and-drop Interface, Flexible Layout, Professional Templates, Collaboration, Workflows, Integrations

Pricing:

• Free: 2 customer journey maps forever.
• Paid: Starts from $199/month.

Alternatives: Smaply, theydo

In-app product marketing tools

3. Chameleon

Chameleon helps product marketing managers deliver engaging in-app experiences that accelerate user activation and feature adoption. With product tours, checklists, and contextual triggers, it ensures users quickly discover key features and achieve success.

By enabling A/B Testing and personalized content, Chameleon refines user journeys and drives deeper engagement. Whether promoting events, offering tailored support, or showcasing practical use cases, Chameleon helps product marketers maximize impact and streamlines the path from sign-up to success for the users.

Key features: Performance Analysis, AI Assistant, User Tagging, Integrations, Segmentation, Collaboration, Content Personalization, On-page Triggers

Pricing: 

• Free: Search inside the product.
• Paid: Starts from $279/month.

Alternatives: Userpilot, Appcues

Keyword research and content marketing tools 

4. Ahrefs

Ahrefs is an all-in-one keyword research and content marketing tool that helps product marketers grow search traffic and optimize strategies. With tools like Site Explorer, marketers can analyze website visitors and competitors. Keywords Explorer helps uncover audience search trends, while Site Audit enhances website performance, providing actionable data to drive results.

AI-powered features like AI Content Grader and AI Content Helper refine content quality, while Rank Tracker and Content Explorer track search rankings and reveal trending topics. Ahrefs equips marketers with everything needed to craft impactful, data-driven campaigns.

Key features: Web Analytics, Keyword Explorer, Keyword Generator, SEO Audit Tool, SERP History & Comparison, Report Builder

Pricing:

• Free: Webmaster tools for website owners
• Paid: Starts from $108/month, billed annually.

Alternatives: Semrush, BuzzSumo

Customer data platforms

5. Segment

Segment is a customer data platform that helps product marketers unify and analyze data from multiple sources, creating a single, accurate view of their customers. It simplifies data collection, ensuring clear, actionable insights for better marketing and product decisions.

With integrations for over 500 tools like Google Analytics, Salesforce, and HubSpot, Segment makes it easy to integrate and exchange data across various platforms. Streamlining processes and providing a centralized customer profile empower marketers to run targeted campaigns and deliver personalized experiences efficiently.

Key features: Targeted Messaging, AI Predictions, Multichannel Personalization, Customer Analytics, AI Recommendations

Pricing:

• Free trial: Only for the Connections plan.
• Paid: Custom pricing for all plans

Alternatives: Bloomreach Engagement, SAP Customer Data Platform

Feedback tools

6. UserTesting

UserTesting provides businesses with a powerful way to connect directly with real users and gain authentic insights into how they engage with products, designs, or messaging.

With its quick feedback feature, businesses can submit a URL and receive a video of a user’s initial impressions within minutes. This streamlined process delivers valuable insights into user behavior, key pain points, and individual preferences, enabling teams to refine digital experiences and develop products that deeply connect with their audience.

Key features: Rapid Feedback, Usability Testing, AI-powered Analytics, Customer Journey Mapping, Surveys, Dashboards, Sentiment Analysis

Pricing:

Prices are not available on the website.

Alternatives: Typeform, Lookback

User onboarding tools

7. Product Fruits

Product Fruits is a no-code user onboarding platform that empowers product marketers to boost product activation, conversions, and customer satisfaction while reducing churn. It enables the creation of seamless onboarding flows, guided tours, and contextual help overlays without modifying the app or website’s appearance or source code.

With tools to highlight new features, publish release notes, and provide intuitive guidance, Product Fruits simplifies user education. The Feedback Widget enables users to report bugs via videos, while the Adoption Meter highlights user preferences, helping marketers refine experiences and boost engagement.

Key features: Onboarding Checklists, Custom Events, Hints & Tooltips, Tours & Guides, AI Writer, NPS & Surveys, Feedback Widget, Segmentation

Pricing:

• Free trial: 14 days of full functionality.
• Paid: Starts from $79/month, billed annually.

Alternatives: UserGuiding, Userflow

Product analytics tools

8. Mixpanel

Mixpanel is a robust product analytics platform specializing in quantitative data analysis, helping businesses gain detailed data on user behavior to drive optimization and improve user experiences.

Features like session replays also support qualitative research, enabling teams to observe user interactions and understand behavior across web, mobile, and app environments. 

Tailored for teams focused on user engagement and product-market fit, Mixpanel provides a comprehensive, real-time view of the customer journey to drive informed decisions.

Key features: Session Replays, Cohort Analysis, Anomaly Detection, Insights, Funnels, Retention, & Flow Reports, Custom Events

Pricing:

• Free: For up to 20 million monthly events
• Paid: Starts from $24/month, 10k events and advanced analytics

Alternatives: UXCam, LogRocket

A/B testing tools

9. AB Tasty

AB Tasty is an experimentation platform that helps product marketers optimize user experiences and drive conversions. Its robust testing capabilities allow teams to implement A/B, multivariate, and split tests seamlessly across websites, mobile applications, and linked devices.

With its intuitive interface and advanced tools, AB Tasty enables marketers to experiment confidently, gather meaningful insights, and refine user journeys. From simple tweaks to complex strategies, it equips businesses to make data-driven decisions and achieve their growth objectives effectively.

Key Features: No-code Visual Editor, Pre-built AI Segments, Emotions AI, Full-stack Experimentation, AudienceBuilder, Performance Center, Reports & Dashboards

Pricing:

• Prices are not available on the website.

Alternatives: VWO, Optimizely, Dynamic Yield

Email marketing automation tools

10. Mailchimp

Mailchimp is a powerful email marketing platform that helps product marketers connect with potential customers and drive results. Its dynamic personalization features use browsing and purchase data to deliver tailored messages that boost engagement and sales.

With intuitive tools like AI-powered content creation and customizable templates, Mailchimp simplifies campaign building. Advanced targeting options and robust analytics, including performance tracking and benchmarking, enable marketers to achieve measurable outcomes, making it a valuable asset for any marketing toolkit.

Key features: Custom-coded Email Templates, Generative AI, Segmentation, Automation, Reporting, Personalized Onboarding

Pricing:

• Free trial: 14 days, limited features.
• Free: Limited to 500 contacts.
• Paid: Starts from $8/month.

Alternatives: Drip, GetResponse

Competitive intelligence tools

11. Klue

Klue is a competitive intelligence platform that helps product marketing and sales teams collect, analyze, and distribute insights efficiently. Klue leverages data from millions of websites, news articles, and social media posts to deliver competitor summaries for sales, detailed profiles for analysis, and strategic reports for product and marketing teams and leaders.

Integrated with existing tools, Klue makes insights accessible across the organization, enabling informed decisions, practical solutions, and improved performance metrics like win rates and revenue growth.

Key features: Real-time Alerts, Competitor Monitoring, AI-assisted Intel Triage Tools, AI-powered Review Analysis, Dynamic Battlecard Creation, Win-Loss Analysis

Pricing: 

Prices are not available on the website.

Alternatives: Crayon, Similarweb

Collaboration and productivity tools

12. Slack

Slack is a collaboration platform that helps product marketing managers streamline communication and enhance team productivity. Real-time messaging, file sharing, and customizable notifications keep product marketing teams connected and aligned across projects.

By organizing conversations into channels, Slack simplifies collaboration, making it easy to share updates, gather user feedback, and resolve issues efficiently. As a leading mar-tech tool, it ensures clear communication and supports project success.

Key features: Slack AI, Integrations, Channels, Automation, Workflow Builder, Analytics Dashboard, Canvas

Pricing:

• Free: Limited to a 90-day message history.
• Paid: Starts from $4.38/month.

Alternatives: Trello, CoSchedule

13. VWO – The multi-dimensional optimization suite

VWO provides a unified solution tailored to the needs of diverse teams, including product marketing managers, UX researchers, CRO specialists, and digital marketing professionals.

Integrating behavioral analysis and testing into a single platform enables teams to uncover actionable insights and optimize in real-time. This cohesive approach helps teams understand user behavior, seize opportunities, and drive data-driven improvements efficiently while fostering collaboration across the organization.

As a project management tool

VWO Plan empowers teams to collaborate effectively, organize experimentation pipelines, and make improvements based on gathered insights.

With a Kanban board to manage hypotheses built on expert-recommended frameworks, VWO Plan keeps projects organized for continuous optimization. Teams can monitor test statuses and align initiatives with business goals, ensuring a smooth path from ideation to completion.

These features ensure that marketing, product, and design teams remain aligned, reducing silos and improving overall productivity.

As an A/B testing tool

With VWO’s widely recognized robust A/B testing capabilities,  marketers can test multiple versions of webpages, CTAs, or product features to determine which performs best. This experimentation helps identify what resonates most with users, improving conversion rates and optimizing user experience based on real data rather than assumptions.

As a behavior analytics tool

Through powerful behavior analytics tools, VWO Insights helps uncover user behavior, wants, and needs. By providing insights into friction points and engagement patterns, it enables you to derive actionable strategies, implement improvements, and optimize experiences—all within a unified platform.

• Session Recordings: Observe user navigation to identify challenges and pain points.
• Heatmaps, Scrollmaps, Clickmaps: Visualize user engagement and interaction hotspots.
• Form Analytics: Monitor form performance and address form abandonment issues effectively.
• Conversion Funnels: Track user journeys to identify drop-offs and optimize paths.
• Insights Dashboard: Simplifies the detection of friction points and connects directly to heatmaps and recordings for a more thorough understanding of user challenges.

As a feedback tool

VWO Surveys provide real-time insights into visitor behavior by enabling businesses to ask targeted questions directly on a website. By engaging users at critical moments, on-page surveys help uncover the reasons behind their hesitation or friction, helping product managers/marketers make informed, data-driven decisions to improve user experience and drive conversions.

Features: AI-powered Survey Creation and Analysis, Segmentation, Advanced Filtering, Smart Survey Triggers, Multiple Question Types, Data Visualization

IMB Bank partnered with VWO to implement a structured, data-driven optimization process to enhance user engagement and boost conversions. Using VWO Insights, including heatmaps, funnel analysis, form analysis, and session recordings, the team identified key areas for improvement and designed targeted experiments to address them.

With A/B testing, they validated hypotheses and optimized critical pages, leading to significant improvements. IMB Bank achieved an 87% increase in home loan conversions, showcasing the impact of VWO’s comprehensive suite of behavior analysis and experimentation feedback tools.

The bank continues to refine its digital experience strategy, making VWO an integral part of its CRO process to drive growth and deliver exceptional user experiences.

The 150-year-old brand Britannica leveraged on-page surveys to gather valuable user insights, which helped them improve CTR by 10%. Check out more about how they did it. 

As an in-app marketing tool

VWO’s robust suite of features extends to supporting user engagement and activation across digital touchpoints, including apps.  It drives feature adoption with A/B testing and UI optimization, helping users easily interact with key functionalities. Features like session recordings and feedback widgets assist in identifying and resolving crashes and bugs, ensuring a seamless in-app experience.

Pricing

• Free trial: 30 days, all feature inclusive.
• Paid: Multiple plans starting from $199/month, billed annually.

Compare top product marketing tools

Tool Name	Key Features	Pricing
Monday.com	Asset Management, Annotations, File Versioning, Robust Gantt Charts, Marketing Automation, Proofing, Dashboards	Free trial: 14 days for unlimited users and boards. Free: Up to 2 seats forever. Paid: Starts from $9/seat/month, billed annually.
Custellence	Drag-and-drop Interface, Flexible Layout, Professional Templates, Collaboration, Workflows, Integrations	Free: 2 customer journey maps forever. Paid: Starts from $199/month.
Chameleon	Performance Analysis, AI Assistant, User Tagging, Integrations, Segmentation, Collaboration, Content Personalization, On-page Triggers	Free: Search inside the product. Paid: Starts from $279/month.
Ahrefs	Web Analytics, Keyword Explorer, Keyword Generator, SEO Audit Tool, SERP History & Comparison, Report Builder	Free: Webmaster tools for website owners Paid: Starts from $108/month, billed annually.
Segment	Targeted Messaging, AI Predictions, Multichannel Personalization, Customer Analytics, AI Recommendations	Free trial: Only for the Connections plan. Paid: Custom pricing for all plans
UserTesting	Rapid Feedback, Usability Testing, AI-powered Analytics, Customer Journey Mapping, Surveys, Dashboards, Sentiment Analysis	Prices are not available on the website.
Product Fruits	Onboarding Checklists, Custom Events, Hints & Tooltips, Tours & Guides, AI Writer, NPS & Surveys, Feedback Widget, Segmentation	Free trial: 14 days of full functionality. Paid: Starts from $79/month, billed annually.
Mixpanel	Session Replays, Cohort Analysis, Anomaly Detection, Insights, Funnels, Retention & Flow Reports, Custom Events	Free: For up to 20 million monthly events Paid: Starts from $24/month, 10k events and advanced analytics
AB Tasty	No-code Visual Editor, Pre-built AI Segments, Emotions AI, Full-stack Experimentation, AudienceBuilder, Performance Center, Reports & Dashboards	Prices are not available on the website.
Mailchimp	Custom-coded Email Templates, Generative AI, Segmentation, Automation, Reporting, Personalized Onboarding	Free trial: 14 days, limited features. Free: Limited to 500 contacts. Paid: Starts from $8/month.
Klue	Real-time Alerts, Competitor Monitoring, AI-assisted Intel Triage Tools, AI-powered Review Analysis, Dynamic Battlecard Creation, Win-Loss Analysis	Prices are not available on the website.
Slack	Slack AI, Integrations, Channels, Automation, Workflow Builder, Analytics Dashboard, Canvas	Free: Limited to a 90-day message history. Paid: Starts from $4.38/month.

How to choose the most suitable product marketing tools

Choosing the right product marketing tools is essential for achieving your goals efficiently and effectively. To make the best decision, focus on key features that enhance your product marketing strategy and streamline operations. Key factors worth considering are:

Define objectives

Clearly outline the goals you want to achieve. Are you looking to automate tasks, boost engagement, or refine user experiences? Let your goals guide your choices.

Make usability a priority

A sleek, intuitive interface can be a game-changer. User-friendly tools enable quick adoption, streamline workflows, and let marketers focus on strategy rather than navigating complex systems, leading to more effective campaigns.

Think integration

Does it align with your existing tech stack? Seamless integration with CRMs, email platforms, or analytics tools ensures smoother workflows.

Scale with confidence

Tools should grow and adapt as your business evolves. Pick platforms that can evolve with your needs without requiring a significant overhaul.

Automate smartly

Look for tools that handle repetitive tasks—like email campaigns or social media posting—so your team can focus on strategic growth.

Insights that matter

Robust analytics and reporting are non-negotiable. You’ll want to track performance, understand customer behavior, and make data-driven decisions.

Promotes collaboration

Pick tools that make teamwork effortless. Shared dashboards, real-time updates, and communication features keep everyone aligned.

Customization is key

No two businesses are the same. The right tools should let you tweak features to fit your unique processes and strategies.

Budget wisely

High cost doesn’t always mean high ROI. Find a balance between affordability and features that add value to your campaigns.

Trial before you buy

Always test-drive tools. Demos and free trials give you a feel for how well a tool fits your workflows.

Stay secure

When customer data is involved, ensure the tool complies with security standards to protect your business and customers.

Learn from real feedback

Check customer reviews and recommendations to learn from others’ experiences. Insights from peers can save you from costly mistakes.

Conclusion

Selecting the right product marketing tools is a strategic process that requires thoughtful evaluation, in-depth market research, and a strong awareness of your needs. The tools and criteria this guide outlines offer a practical starting point to help you confidently navigate your choices. With the right tools, you can enhance your strategies, improve collaboration, and deliver impactful results that drive growth and customer satisfaction.

VWO combines user research, experimentation, and project management into one seamless platform. It empowers teams to uncover insights, refine strategies, and confidently drive growth.

Ready to level up your product marketing efforts? Start your 30-day free trial with VWO today and experience the transformation firsthand.

FAQs