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VWO BLOG

on Conversion Rate Optimization

In the past two weeks, we have had some amazing feedback, praises, bug reports and request for new features. Currently, a lot of users are running tests live on their websites and the most frequent feedback that we hear is that Visual Website Optimizer is a pleasure to use :) Well, making A/B split testing a dead-simple (yet super-effective) task…

All right, let's admit it: increasing conversion rate on a website is still a voodoo science for many. With new technologies and terminology being thrown around (on Twitter, blogs, etc.) every other day, it doesn't get any easier for people just starting to understand conversion optimization. In this post, I will try to briefly talk about all technologies and methodologies being…

Sick of tearing your hair for doing a simple A/B test?  Do you seek help of highly paid consultants simply for testing whether a red button would increase conversions? Do you continuously churn ideas for improving your website but your developers are sick and tired of your regular code changes to the site? Do the terms page tagging, HTML and Javascript give…

There are number of metrics that startups and websites obsess on. Some of the most overanalyzed yet non-useful metrics are number of visitors or pageviews on a website. The reason startups get obsessive about them is that these metrics are easy to use and are no brainer. Just slap some code on the website and you are ready to get…

Lately, I have got quite a few requests for how effective call to action buttons are created in Photoshop. Though having persuasive text as call to action is important, button shape, size, color and style can also make a tremendous difference in conversion rates. So, here goes the list of free resources on creating buttons that convert and examples to…

Lot of people inquire about what an ideal bounce rate or conversion rate is and if their website metrics are in the right range. One size doesn't fit all. In this post, I fish out industry standard conversion rates and bounce rates. Though your only competition should be you, having an idea of  industry metrics might help some. Conversion Rate…

To set the definitions right, it is generally agreed that bounce rate is the percentage of visitors who exit the website immediately after arrival. Conversion rate is the percentage of visitors who complete website goal, which may be a signup, subscription, purchase, download, etc. Most people believe that bounce rate and conversion rate is inversely proportional. That is, if bounce…

I have collected 6 research studies on visitor eye tracking and done the studying for you. Here is what eye tracking studies talk about conversion rate optimization: F-Shaped Pattern For Reading Web Content - the most well-known article that laid out the generally proved F-pattern of attention on a webpage. The pattern suggests that  headline and starting paragraph are THE…

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