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on Conversion Rate Optimization

Say hello to Google Analytics plugin for Visual Website Optimizer

Visual Website Optimizer’s integration with Google Analytics is automatic, which means you don’t have to modify your existing GA or VWO only in anyway. While creating a test, simply enable this integration option with the click of a button. What this integration does is that it pushes VWO variation data into GA’s custom variable report, […]

8 A/B split testing case studies you cannot afford to miss

This post is a compilation of best A/B split testing case studies available on the Internet. In a way, this compilation proves that: a) A/B split testing really works; b) it doesn’t take much effort (hello Visual Website Optimizer); c) you should be doing it right now! I think case studies are an interesting way […]

Regarding recent Visual Website Optimizer server outage

Yesterday, early morning (India time) servers hosting Visual Website Optimizer stopped responding to queris. This may have slowed down your website(s). Please accept my sincere apologies for that. You cannot imagine how concerned we (Wingify team) all are for this. The servers are up at the moment. To clarify, the servers have NOT been compromised […]

You should NOT follow me on Twitter

Dustin Curtis made a wave on the Internet when he wrote a post which detailed how he increased his twitter followers by 173%. The key idea was that the phrase “You should follow me on Twitter here” did all the magic. Since then I have lost count of how many times I saw the same […]

How to get proven ideas for your next A/B split test? Answer: read relevant case studies

Suppose you want to increase newsletter signups and you (rightly) decided to use A/B split testing for the task. You have all the ammo ready with you: Well defined problem (increasing newsletter signups). Check. Tools at your disposal (Visual Website Optimizer). Check. Go ahead from your IT department (for adding tracking code). Check. Excitement and […]

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