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VWO BLOG

on Conversion Rate Optimization

Scientific research papers on how to increase sales or conversions are rare.  Most of the articles you read on the Internet (admittedly, including a lot of posts on this blog as well) are based on what the writer thinks and what makes logical sense. But scientific research works in a different way. Authors of research papers must produce accurate, reproducible…

Yesterday, early morning (India time) servers hosting Visual Website Optimizer stopped responding to queris. This may have slowed down your website(s). Please accept my sincere apologies for that. You cannot imagine how concerned we (Wingify team) all are for this. The servers are up at the moment. To clarify, the servers have NOT been compromised - it is just that…

Recently, I  published an A/B split testing case study where an eCommerce store reduced bounce rate by 20%. Some of the blog readers were worried about statistical significance of the results. Their main concern was that a value of 125-150 visitors per variation is not enough to produce reliable results. This concern is a typical by-product of having superficial knowledge…

Dustin Curtis made a wave on the Internet when he wrote a post which detailed how he increased his twitter followers by 173%. The key idea was that the phrase "You should follow me on Twitter here" did all the magic. Since then I have lost count of how many times I saw the same phrase copied verbatim on numerous…

Suppose you want to increase newsletter signups and you (rightly) decided to use A/B split testing for the task. You have all the ammo ready with you: Well defined problem (increasing newsletter signups). Check. Tools at your disposal (Visual Website Optimizer). Check. Go ahead from your IT department (for adding tracking code). Check. Excitement and confidence to make a significant…

With split testing, there is always a fear at back of the mind that the results you observe are not real. This fear becomes especially prominent when you see an underdog variation beating your favorite variation by a huge margin. You may start justifying that the results may be due to chance or you have too less data. So, how…

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