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VWO BLOG

on Conversion Rate Optimization

Dustin Curtis made a wave on the Internet when he wrote a post which detailed how he increased his twitter followers by 173%. The key idea was that the phrase "You should follow me on Twitter here" did all the magic. Since then I have lost count of how many times I saw the same phrase copied verbatim on numerous…

Suppose you want to increase newsletter signups and you (rightly) decided to use A/B split testing for the task. You have all the ammo ready with you: Well defined problem (increasing newsletter signups). Check. Tools at your disposal (Visual Website Optimizer). Check. Go ahead from your IT department (for adding tracking code). Check. Excitement and confidence to make a significant…

With split testing, there is always a fear at back of the mind that the results you observe are not real. This fear becomes especially prominent when you see an underdog variation beating your favorite variation by a huge margin. You may start justifying that the results may be due to chance or you have too less data. So, how…

In the past two weeks, we have had some amazing feedback, praises, bug reports and request for new features. Currently, a lot of users are running tests live on their websites and the most frequent feedback that we hear is that Visual Website Optimizer is a pleasure to use :) Well, making A/B split testing a dead-simple (yet super-effective) task…

All right, let's admit it: increasing conversion rate on a website is still a voodoo science for many. With new technologies and terminology being thrown around (on Twitter, blogs, etc.) every other day, it doesn't get any easier for people just starting to understand conversion optimization. In this post, I will try to briefly talk about all technologies and methodologies being…

Sick of tearing your hair for doing a simple A/B test?  Do you seek help of highly paid consultants simply for testing whether a red button would increase conversions? Do you continuously churn ideas for improving your website but your developers are sick and tired of your regular code changes to the site? Do the terms page tagging, HTML and Javascript give…

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