Key Differences Between Multivariate Testing (MVT) And A/B Testing

Key Differences Between Multivariate Testing (MVT) And A/B Testing

Multivariate testing (MVT) is a form of testing in which changes are made to multiple…

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Paras Chopra

Paras Chopra

2 Min Read
Landing Page Optimization tips:  analysis of 50+ sites to find out what increases sales and conversions

Landing Page Optimization tips: analysis of 50+ sites to find out what increases sales and conversions

Last week I offered free conversion rate optimization advice on a popular forum (known as…

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Paras Chopra

Paras Chopra

8 Min Read
Rules-of-Thumb for A/B and Multivariate Tests

Rules-of-Thumb for A/B and Multivariate Tests

I recently got interviewed on Unbounce blog as a conversion hero. In the interview, I…

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Paras Chopra

Paras Chopra

4 Min Read
Easiest way to track conversions across multiple domains (using third party cookies)

Easiest way to track conversions across multiple domains (using third party cookies)

We’re excited, very excited. Today we launched a new feature that allows VWO users to…

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Paras Chopra

Paras Chopra

3 Min Read
Thanks to CloudFront, VWO is faster than ever

Thanks to CloudFront, VWO is faster than ever

Continuing our mission to juice up backend infrastructure of VWO, today we switched to a…

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Paras Chopra

Paras Chopra

2 Min Read
Consolidated clickmaps and heatmaps: a new method for analyzing visitor activity

Consolidated clickmaps and heatmaps: a new method for analyzing visitor activity

We had launched clickmaps and heatmaps for A/B tests recently in VWO. Since then it…

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Paras Chopra

Paras Chopra

3 Min Read
How pricing plans evolved over time for a SaaS startup

How pricing plans evolved over time for a SaaS startup

We are in the process of finalizing pricing for my startup VWO, which is an…

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Paras Chopra

Paras Chopra

7 Min Read
A/B Test Statistical Significance Calculator [Free Excel]

A/B Test Statistical Significance Calculator [Free Excel]

The statistics of A/B testing results can be confusing unless you know the exact formulas.…

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Paras Chopra

Paras Chopra

6 Min Read
Introducing Browse Mode: Create an A/B Test Behind the Login Walls of a Website

Introducing Browse Mode: Create an A/B Test Behind the Login Walls of a Website

Here at VWO, we get bored and frustrated if we think it has been too…

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Paras Chopra

Paras Chopra

2 Min Read
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Shanaz Khan from VWO

Hi, I am Pratyusha from the VWO Research Desk.

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