The Why and How of Creating ‘Snackable’ Content

The Why and How of Creating ‘Snackable’ Content

Content marketing is constantly changing. Marketers are constantly bombarded with new information claiming to unlock…

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Sonakshi Babbar

Sonakshi Babbar

6 Min Read
Why Most People are Trying to Increase Conversion Rates in the Wrong Places

Why Most People are Trying to Increase Conversion Rates in the Wrong Places

All of us want to increase our website conversion rate. We all know it can lead…

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Jeremy Reeves

Jeremy Reeves

7 Min Read
14 Ways to Reduce Bounce Rate and Increase Engagement for eCommerce

14 Ways to Reduce Bounce Rate and Increase Engagement for eCommerce

eCommerce bounce rate may sound like a familiar problem to many. Visitors land on your…

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Mohita Nagpal

Mohita Nagpal

9 Min Read
Testimonials: How to Squeeze the Very Last Ounce of Conversions Out of Them

Testimonials: How to Squeeze the Very Last Ounce of Conversions Out of Them

Adding testimonials to your site is a no-brainer. But do you ever stop to think…

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Smriti Chawla

Smriti Chawla

8 Min Read
9 Insane Copywriting Examples for More Conversions

9 Insane Copywriting Examples for More Conversions

Conversion copywriting is a key part of any website – from headlines and body copy…

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Mohita Nagpal

Mohita Nagpal

5 Min Read
How To Do A/B Split Testing on Low Traffic Sites

How To Do A/B Split Testing on Low Traffic Sites

What does ‘low traffic’ really mean? How much traffic does it refer to? On a…

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Smriti Chawla

Smriti Chawla

9 Min Read
How to Calculate AdWords Profitability for your SaaS Business

How to Calculate AdWords Profitability for your SaaS Business

Google Ads (formerly AdWords) is a core digital marketing channel for most businesses. But how…

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Mohita Nagpal

Mohita Nagpal

3 Min Read
12 Game-Changing A/B Testing Tips for 2024

12 Game-Changing A/B Testing Tips for 2024

A new year demands fresh ideas, resolutions and plans. It’s that time of the year…

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Mohita Nagpal

Mohita Nagpal

8 Min Read
8 Ways to Refine eCommerce Site Search and Navigation for Quick Product Finds

8 Ways to Refine eCommerce Site Search and Navigation for Quick Product Finds

If they can’t find it, they can’t buy it. It’s as simple as that. No…

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Smriti Chawla

Smriti Chawla

7 Min Read
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