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VWO BLOG

on Conversion Rate Optimization

Category Archives Multivariate Testing

“Multivariate tests are complicated.” “Multivariate tests give inconclusive results.” “Multivariate tests are same as A/B tests but with multiple variations.” Time and again, such statements may have stopped you from performing a multivariate test on your website. But how much of these statements is actually true? Let’s begin with understanding the basics. Difference Between A/B Testing and Multivariate Testing? While…

A part of keeping our customers happy is continually making the user-experience simpler. We want our customers to work with tools that help them make informed decisions, and the just-rolled-out Multivariate Testing (MVT) updates are aimed at accomplishing the same. VWO’s MVT testing has helped set up more than 300,000 testing and personalization campaigns for our 4000+ customers. We’re releasing…

The Company Established in 1976 primarily as a residential condominium management organization, Provident Hotels & Resorts quickly evolved into a pioneer of the Condominium Hotel Industry. By 1980, they had established one of the first "condo-hotel" properties on the Gulf Coast of Florida. You can reserve rooms in hotels, resorts and condos in Florida on their website providentresorts.com The Test…

In a previous post, I provided a downloadable A/B testing significance calculator (in excel). In this post, I will provide a calculator which lets you estimate how many days should you run a test in order to obtain statistically significant results. But, first, a disclaimer. There is no guarantee of results for an A/B test When someone asks how long…

Hyundai, the Korean giant, not just makes well-engineered cars, they have well-engineered online strategy as well. In the Dutch market, they hired one our certified partners, Traffic4U to optimize conversion rate on their lead-generation pages. Traffic4u is an experienced, international online marketing agency, specializing in Result Driven Online Marketing and since they are our partners, they chose Visual Website optimizer…

We are extremely proud to release a brand new feature in Visual Website Optimizer: Revenue Tracking. This is a significant new development for our product because it means now in addition to tracking conversion rate (for multiple goals such as clicks on links, visit to pages, form submissions, engagement, etc.), you can track various revenue metrics as well (including revenue…

We (at Visual Website Optimizer), in this post, talk about landing page best practices as shared by Oli Gardner, Co-founder of Unbounce.com – the DIY Landing Page Platform. This interview is  a part of a series on the blog where the experts in A/B testing, landing pages, conversion rate optimization will share everything they know about how to increase sales…

We already have A/B testing plugin for Wordpress and Drupal. Today we are proud to release a similar plugin for Joomla. Split testing for Joomla without a single line of code What's the best thing about this plugin? Well, once you install this plugin on your Joomla site you can create unlimited number of A/B and multivariate tests (using Visual…

We recently rolled out new updates on Visual Website Optimizer which has made A/B testing easier than ever. In fact, we have made it so easy that you will be able to create A/B tests with your eyes closed. Don't believe us? Watch the video below: OK, so the claim of being able to create A/B tests with eyes closed…

Many people seem to get confused about the terms A/B testing, split testing and multivariate testing. Essentially, A/B testing and split testing are the same concepts but multivariate testing is different. So for all practical concepts, consider A/B Testing = Split Testing. The following table will illustrate difference between A/B testing (or split testing) and Multivariate Testing: A/B Testing Multivariate…

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