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How to Build a Strong Multivariate Testing Plan That Gets Results

“Multivariate tests are complicated.” “Multivariate tests give inconclusive results.” “Multivariate tests are same as A/B tests but with multiple variations.” Time and again, such statements may have stopped you from performing a multivariate test on your website. But how much of these statements is actually true? Let’s begin with understanding the basics. Difference Between A/B […]

VWO’s Revamped Multivariate Testing is Simpler and Smarter

A part of keeping our customers happy is continually making the user-experience simpler. We want our customers to work with tools that help them make informed decisions, and the just-rolled-out Multivariate Testing (MVT) updates are aimed at accomplishing the same. VWO’s MVT testing has helped set up more than 300,000 testing and personalization campaigns for […]

Multivariate Test increases CTA Button Clickthroughs by 9.1%

The Company Established in 1976 primarily as a residential condominium management organization, Provident Hotels & Resorts quickly evolved into a pioneer of the Condominium Hotel Industry. By 1980, they had established one of the first “condo-hotel” properties on the Gulf Coast of Florida. You can reserve rooms in hotels, resorts and condos in Florida on […]

A/B test duration calculator (Excel spreadsheet)

In a previous post, I provided a downloadable A/B testing significance calculator (in excel). In this post, I will provide a calculator which lets you estimate how many days should you run a test in order to obtain statistically significant results. But, first, a disclaimer. There is no guarantee of results for an A/B test […]

How Hyundai increased requests for test drive by 62% using multivariate testing

Hyundai, the Korean giant, not just makes well-engineered cars, they have well-engineered online strategy as well. In the Dutch market, they hired one our certified partners, Traffic4U to optimize conversion rate on their lead-generation pages. Traffic4u is an experienced, international online marketing agency, specializing in Result Driven Online Marketing and since they are our partners, […]

Holy crap, is creating A/B tests this easy?

We recently rolled out new updates on Visual Website Optimizer which has made A/B testing easier than ever. In fact, we have made it so easy that you will be able to create A/B tests with your eyes closed. Don’t believe us? Watch the video below: OK, so the claim of being able to create […]

Difference between A/B testing and multivariate testing

Many people seem to get confused about the terms A/B testing, split testing and multivariate testing. Essentially, A/B testing and split testing are the same concepts but multivariate testing is different. So for all practical concepts, consider A/B Testing = Split Testing. The following table will illustrate difference between A/B testing (or split testing) and […]

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