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VWO Q&A: Personalization MasterClass

On 9/11, Rodolfo Yiu and yours truly collaborated for a “Personalization MasterClass“. The agenda was…

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Bhavya Sahni

Bhavya Sahni

8 Min Read

[eCommerce] Bracketed Segmentation: Peeling Away The Layers

An eCommerce marketing leader’s outlook toward analyzing visitor behavior is akin to a chef working…

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Bhavya Sahni

Bhavya Sahni

9 Min Read

[CRO Best Practices] Insights From eCommerce CRO Apex Predators: Booking.com

(The following article derives source from Harvard Business Review’s case study about Booking.com’s hallowed experimentation…

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Bhavya Sahni

Bhavya Sahni

7 Min Read
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Shanaz from VWO

Hi, I am Shanaz from the VWO Research Desk.

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