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Update: In the first phase we had launched VWO Deploy for our customers but it…
Bhavya Sahni
6 Min Read
We define Digital Empathy as the complex ability to stack all individual, unique pieces of…
Bhavya Sahni
7 Min Read
Put simply, lead magnets are digital honeypots that trade your personal information in lieu of…
Bhavya Sahni
6 Min Read
On 9/11, Rodolfo Yiu and yours truly collaborated for a “Personalization MasterClass“. The agenda was…
Bhavya Sahni
7 Min Read![[eCommerce] Bracketed Segmentation: Peeling Away The Layers](https://static.wingify.com/gcp/uploads/sites/3/2019/05/0-onion-illustration-1024x614.jpeg?tr=h-600)
An eCommerce marketing leader’s outlook toward analyzing visitor behavior is akin to a chef working…
Bhavya Sahni
9 Min Read![[CRO Best Practices] Insights From eCommerce CRO Apex Predators: Booking.com](https://static.wingify.com/gcp/uploads/sites/3/2021/01/Feature-image_Insights-From-eCommerce-CRO-Apex-Predators_-Booking.com-Copy.png?tr=h-600)
The following article derives source from Harvard Business Review’s case study about Booking.com’s hallowed experimentation…
Bhavya Sahni
7 Min Read
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VWO does A/B Testing so disruptively, embarrassingly better than Google does that it puts a smile on my face.
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