Update: In the first phase we had launched VWO Deploy for our customers but it…
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We define Digital Empathy as the complex ability to stack all individual, unique pieces of…
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Put simply, lead magnets are digital honeypots that trade your personal information in lieu of…
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On 9/11, Rodolfo Yiu[1] and yours truly collaborated for a “Personalization MasterClass“. The agenda was…
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8 Min Read![[eCommerce] Bracketed Segmentation: Peeling Away The Layers](https://static.wingify.com/gcp/uploads/sites/3/2019/05/0-onion-illustration-1024x614.jpeg?tr=w-640,h-300)
An eCommerce marketing leader’s outlook toward analyzing visitor behavior is akin to a chef working…
Bhavya Sahni
9 Min Read![[CRO Best Practices] Insights From eCommerce CRO Apex Predators: Booking.com](https://static.wingify.com/gcp/uploads/2019/08/VWO-Social-Share-Img.png?tr=w-640,h-300,cm-pad_resize,bg-FFFFFF)
(The following article derives source from Harvard Business Review’s case study about Booking.com’s hallowed experimentation…
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VWO does A/B Testing so disruptively, embarrassingly better than Google does that it puts a smile on my face.
