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Launching VWO Deploy: Make changes to your website and release them without involving IT

Launching VWO Deploy: Make changes to your website and release them without involving IT

Update: In the first phase we had launched VWO Deploy for our customers but it…

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Bhavya Sahni

Bhavya Sahni

6 Min Read
Announcing Visitor Profiles – Profitable Digital Empathy as an Outcome

Announcing Visitor Profiles – Profitable Digital Empathy as an Outcome

We define Digital Empathy as the complex ability to stack all individual, unique pieces of…

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Bhavya Sahni

Bhavya Sahni

7 Min Read
Lead Magnet: Your Digital Honeypot

Lead Magnet: Your Digital Honeypot

Put simply, lead magnets are digital honeypots that trade your personal information in lieu of…

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Bhavya Sahni

Bhavya Sahni

6 Min Read
VWO Q&A: Personalization MasterClass

VWO Q&A: Personalization MasterClass

On 9/11, Rodolfo Yiu and yours truly collaborated for a “Personalization MasterClass“. The agenda was…

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Bhavya Sahni

Bhavya Sahni

7 Min Read
[eCommerce] Bracketed Segmentation: Peeling Away The Layers

[eCommerce] Bracketed Segmentation: Peeling Away The Layers

An eCommerce marketing leader’s outlook toward analyzing visitor behavior is akin to a chef working…

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Bhavya Sahni

Bhavya Sahni

9 Min Read
[CRO Best Practices] Insights From eCommerce CRO Apex Predators: Booking.com

[CRO Best Practices] Insights From eCommerce CRO Apex Predators: Booking.com

The following article derives source from Harvard Business Review’s case study about Booking.com’s hallowed experimentation…

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Bhavya Sahni

Bhavya Sahni

7 Min Read
Shanaz Khan from VWO

Hi, I am Shanaz from the VWO Research Desk.

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