All posts by Bhavya Sahni

Ten years ago, we launched the first visual editor for CRO teams and, by reducing…

We define Digital Empathy as the complex ability to stack all individual, unique pieces of…

Put simply, lead magnets are digital honeypots that trade your personal information in lieu of…

On 9/11, Rodolfo Yiu[1] and yours truly collaborated for a “Personalization MasterClass“. The agenda was…

An eCommerce marketing leader’s outlook toward analyzing visitor behavior is akin to a chef working…

(The following article derives source from Harvard Business Review’s case study about Booking.com’s hallowed experimentation…