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BROne-stop growth engine for media & publications
Combat declining ad revenue, fragmented audiences, and user churn with VWO. Back your content strategy with behavioral insights, powerful A/B testing, and personalized journeys that keep visitors returning.
Why top media and publication brands choose VWO
Designed for high-traffic content platforms
No-code visual editor for faster campaign launches
Multi-device support for mobile, tablet, and desktop
GDPR & CCPA-compliant
Scales effortlessly across sections, verticals, and teams
Address the friction slowing down your revenue
Make your audience stay to make the most out of your ads.
You can’t monetize what you can’t retain. VWO helps boost key engagement metrics that directly impact CPMs, pageviews per session, and time on site, keeping advertisers happy and revenue steady.
Personalize content based on audience micro-moments
One-size-fits-all content doesn’t work anymore. With VWO Personalize, show different headlines, layouts, or topics based on visitor interests, geography, or behavior, without writing separate articles.
Audience churn is real, and you can’t afford to miss a chance.
First-time visitors rarely return unless the experience clicks. VWO Insights + Testing lets you identify drop-off points, experiment with UI/UX, and deliver seamless, value-packed sessions that convert casual visitors into loyal subscribers.
Mobile experience is everything.
With most visitors consuming content on mobile, a clunky app or slow-loading mobile site leads to instant drop-offs. If your mobile experience isn’t intuitive, fast, and optimized, you're losing both engagement and revenue in real time.
A deeper look at using VWO to create a seamless shopping experience
Gain firsthand insight into audience behavior
Know why your audience are not converting
Struggling to understand why visitors aren’t subscribing? Use funnels, heatmaps, session recordings, and form analytics to pinpoint drop-offs and friction points. Need direct answers? Run on-page surveys and let audience tell you exactly what’s stopping them from subscribing.
Spot audience struggles instantly with the Insights Dashboard
Get a bird’s-eye view of where audience struggle across all sessions and segments. Then, uncover the ‘why’ behind drop-offs by diving into specific session recordings and heatmap reports with just one click.
Automate behavior analytics with VWO Copilot
Running an online store means juggling endless data. Let VWO Copilot do the heavy lifting of analyzing heatmaps, survey responses, and session recordings in one click. Get instant summaries and actionable recommendations to uncover hidden audience behavior patterns.
A/B test to uncover what’s in fashion
Run tests with ease
When it comes to optimizing your publication, whether it’s improving the site navigation, testing images, or experimenting with pricing, VWO Testing allows you to create variations with a no-code editor and run tests with ease.
Automate experimentation with AI-powered VWO Copilot
VWO Copilot takes experimentation to the next level by handling the heavy lifting for you. With AI automation, Copilot streamlines tasks such as idea generation, variation creation, targeting, and report segmentation, and page grouping. You can focus more on the strategy and less on the manual processes, while Copilot does the groundwork for you.
Release new experiences on your publication without involving IT
Customize your publication for each audience segment
Gain higher conversions with highly-contextual experiences by editing existing elements or adding inbuilt widgets like banners, pop-ups, countdown timers, and more!
Let your IT team focus on complex matters
Edit your category pages, revamp your homepage design, or make changes to your product page layouts - everything without involving your developers whatsoever.
Control who sees what with audience segmentation
Target your desired cohorts with a plethora of inbuilt parameters, your own custom attributes and events, or even from your third-party tools, and roll out your campaigns only for specific groups to ensure that the right experiences reach the right users.
Learn how to deploy new experiences
Deliver personalized experiences to every audience
Utilize comprehensive data for effective personalization
A publication's success depends on delivering the right experience to the right audience at the right time. VWO Personalize aggregates data from various sources, including browser properties, engagement metrics, third-party analytics, CMS, CDP, and ABM platforms. This seamless connectivity ensures your personalization efforts utilize up-to-date data from all your tools.
Implement targeted experiences with precision
Not every audience is the same, so why show them the same experience? With VWO’s advanced targeting, segment your audience based on behavior, location, purchase history, and more. Deliver personalized content, product recommendations, and offers at the perfect moment to drive more conversions.
Enhance audience understanding with predictive insights
VWO's machine learning algorithms enrich your customer data, providing predictive insights that deepen your understanding of audience behavior. This allows you to anticipate needs and tailor experiences that delight your audiences.
See how VWO Personalize tailors experiences
Success Stories
Media brands that turned challenges into wins
of 3Warner Music Group (WMG)
Conversion optimization and user experience
Tests and tools used
Outcome
Executed contextual / personalized messages with CTA - Conversion rate increased from 14.0% to 18.6%.
Increase in new artist Sign-ups - Conversions improved from 6.2% to 18.4%.
Velocity of tests - Tripled from 10 to 38 resulting in an average improvement of 5% in conversion rates across 15+ websites.
Easy-to-use No-Code VWO Editor - 11 websites optimized resulting in 2.7x better conversions than the industry standard.
CRO DNA
BlueTV
Conversion optimization and user experience
Tests and tools used
Outcome
Redesigned homepage and CTA placement - Bounce rate dropped by 6%.
Clear messaging aligned with user expectations - Subscription conversions improved by 42%.
CRO DNA
JellyTelly
Conversion optimization and user experience
Tests and tools used
Outcome
Optimized homepage messaging and structure - Signup conversion rate increased by 14%.
CTA visibility and hierarchy refined - 30% improvement in homepage engagement.
CRO DNA
Voices that validate
“The reason why we went with VWO, is because of the simplicity and robustness of the platform. We see VWO not just as a platform to do an A/B test, or a split test, or a multivariate test, but we also see it as a platform where we can host our best looking pages, till the time where these pages actually make it to the live website. We are using time, resource and money to the best use. Thanks VWO.”
Nitish Soman
Growth Manager, Yellow
How VWO ensures an optimized publication experience
99.5% CSAT with 24/7 support to assist you in your optimization journey
Enjoy dedicated year-round support from technical experts who will help troubleshoot all roadblocks.
| Sector |
 |
|
|---|---|---|
| CSAT | 94% | 99% |
| First Response Time | 2.6 hrs | 45 mins |
Multiple conversion optimization tools in one connected platform
Ensure a consistent definition for your data across the entire platform and forget juggling between multiple disconnected tools for your online store.
Fast load time for your store
VWO SmartCode has been thoughtfully crafted and drastically evolved over the years. With just one asynchronous code to run all of our capabilities, it loads in parallel with your website, thereby reducing the page load time during any campaign.
You can rest assured that even with high load, your website speed will have zero impact while loading, ensuring a delightful experience for your audience, every time.
Optimization automation using VWO Copilot
We get it. Running an media and publication agency store is demanding, and optimization can feel overwhelming. That’s where VWO Copilot steps in. It automates the heavy lifting by creating variations, segmenting audiences, and analyzing results so you don’t need a big team or endless hours to improve conversions. AI does the tedious work while you focus on growing your business.
Seamless integration with your existing tools and systems
We understand the pain of unconnected platforms, which is why VWO seamlessly integrates with all your technology platforms. Integrating VWO with a third-party tool allows you to push your VWO test data into the external tool, and also allows the data made available by these tools to target campaigns on your properties.
Privacy-first tool with strong security principles
We back ourselves up with robust data security and privacy practices that form an integral part of our product engineering. We abide by strong security & privacy design principles. These principles have a robust framework for building secure systems that address all threat vectors by default and by design.
In addition to that, VWO has implemented and maintains appropriate technological and organizational measures designed to protect customers' personal information as required by data protection laws around the globe.
