What Is Heatmap Visualization? When And How To Use?

What Is Heatmap Visualization? When And How To Use?

By definition, heatmap visualization or heatmap data visualization is a method of graphically representing numerical…

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Shanaz Khan

Shanaz Khan

6 Min Read
What is Visitor Segmentation? How Does It Help?

What is Visitor Segmentation? How Does It Help?

Sure, bundling your target audience together into one single group may fetch some positive results.…

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Astha Khandelwal

Astha Khandelwal

14 Min Read
How to Choose the Right Heatmap Colors Palette?

How to Choose the Right Heatmap Colors Palette?

The earliest record of the distinction between warm color and cool color, as suggested by…

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Shanaz Khan

Shanaz Khan

9 Min Read
11 Best Free Heatmap Tools & Software For Your Business [2024]

11 Best Free Heatmap Tools & Software For Your Business [2024]

“I don’t perform user research and I base my strategies on instincts” – said no…

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Pratyusha Guha

Pratyusha Guha

15+ Min Read
Google Analytics Heatmap: How To Create And Read

Google Analytics Heatmap: How To Create And Read

Google Analytics (GA) is one of the many services that Google offers to help you…

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Shanaz Khan

Shanaz Khan

9 Min Read
How to Choose the Best Website Heatmap Tool: Key Features and Top Picks for 2024

How to Choose the Best Website Heatmap Tool: Key Features and Top Picks for 2024

With the growing popularity and demand for website heatmaps, there has been a boom of…

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Shanaz Khan

Shanaz Khan

7 Min Read
How To Do User Research To Supercharge Your Optimization Efforts

How To Do User Research To Supercharge Your Optimization Efforts

Usability.gov defines user research as “understanding user behavior, needs, and motivations through observation techniques, task…

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Emma Travis

Emma Travis

10 Min Read
[eCommerce] Bracketed Segmentation: Peeling Away The Layers

[eCommerce] Bracketed Segmentation: Peeling Away The Layers

An eCommerce marketing leader’s outlook toward analyzing visitor behavior is akin to a chef working…

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Bhavya Sahni

Bhavya Sahni

1 Min Read
Dynamic Heatmaps: Meaning, Examples and Uses

Dynamic Heatmaps: Meaning, Examples and Uses

Check out how VWO’s dynamic heatmaps help e-commerce companies study and analyze customer behavior on…

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Astha Khandelwal

Astha Khandelwal

7 Min Read
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Shanaz Khan from VWO

Hi, I am Pratyusha from the VWO Research Desk.

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