Mobile App Heatmaps: Improve UX and Engagement

Mobile App Heatmaps: Improve UX and Engagement

In 2023, we’re looking at around 5.25 billion smartphone users worldwide, with a yearly increase…

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Shanaz Khan

Shanaz Khan

15+ Min Read
What is Mouse Heatmap? Benefits, Tools, and Examples

What is Mouse Heatmap? Benefits, Tools, and Examples

Website heatmaps are among the most fascinating and insightful web behavior analytics tools. They use…

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Shanaz Khan

Shanaz Khan

15+ Min Read
Eye Tracking Heatmap: Front Row Seats To Your Visitor’s Worldview

Eye Tracking Heatmap: Front Row Seats To Your Visitor’s Worldview

Before we dive into the fascinating nuances of eye tracking and its many applications, it…

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Shanaz Khan

Shanaz Khan

7 Min Read
Google Maps Heatmap – How to Visualize Your Location History

Google Maps Heatmap – How to Visualize Your Location History

Google has expanded its operations into almost all facets of everyday life – search engine,…

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Shanaz Khan

Shanaz Khan

4 Min Read
What Is Heatmap Visualization? When And How To Use?

What Is Heatmap Visualization? When And How To Use?

By definition, heatmap visualization or heatmap data visualization is a method of graphically representing numerical…

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Shanaz Khan

Shanaz Khan

6 Min Read
What is Visitor Segmentation? How Does It Help?

What is Visitor Segmentation? How Does It Help?

Sure, bundling your target audience together into one single group may fetch some positive results.…

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Astha Khandelwal

Astha Khandelwal

14 Min Read
How to Choose the Right Heatmap Colors Palette?

How to Choose the Right Heatmap Colors Palette?

The earliest record of the distinction between warm color and cool color, as suggested by…

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Shanaz Khan

Shanaz Khan

9 Min Read
11 Best Free Heatmap Tools & Software For Your Business [2024]

11 Best Free Heatmap Tools & Software For Your Business [2024]

“I don’t perform user research and I base my strategies on instincts” – said no…

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Pratyusha Guha

Pratyusha Guha

15+ Min Read
Google Analytics Heatmap: How To Create And Read

Google Analytics Heatmap: How To Create And Read

Google Analytics (GA) is one of the many services that Google offers to help you…

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Shanaz Khan

Shanaz Khan

9 Min Read
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Shanaz Khan from VWO

Hi, I am Pratyusha from the VWO Research Desk.

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