What is Visitor Segmentation? How Does It Help?

What is Visitor Segmentation? How Does It Help?

Sure, bundling your target audience together into one single group may fetch some positive results.…

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Astha Khandelwal

Astha Khandelwal

14 Min Read
How to Choose the Right Heatmap Colors Palette?

How to Choose the Right Heatmap Colors Palette?

The earliest record of the distinction between warm color and cool color, as suggested by…

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Shanaz Khan

Shanaz Khan

8 Min Read
8 Best Free Website Heatmap Tools & Heatmap Software in 2024

8 Best Free Website Heatmap Tools & Heatmap Software in 2024

“I don’t perform user research and I base my strategies on instincts” – said no…

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Pratyusha Guha

Pratyusha Guha

12 Min Read
Google Analytics Heatmap: How To Create And Read

Google Analytics Heatmap: How To Create And Read

Google Analytics (GA) is one of the many services that Google offers to help you…

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Shanaz Khan

Shanaz Khan

8 Min Read
How to Choose the Best Website Heatmap Tool: Key Features and Top Picks for 2024

How to Choose the Best Website Heatmap Tool: Key Features and Top Picks for 2024

With the growing popularity and demand for website heatmaps, there has been a boom of…

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Shanaz Khan

Shanaz Khan

7 Min Read
How To Do User Research To Supercharge Your Optimization Efforts

How To Do User Research To Supercharge Your Optimization Efforts

What is user research? Usability.gov defines user research as “understanding user behavior, needs, and motivations…

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Emma Travis

Emma Travis

10 Min Read
[eCommerce] Bracketed Segmentation: Peeling Away The Layers

[eCommerce] Bracketed Segmentation: Peeling Away The Layers

An eCommerce marketing leader’s outlook toward analyzing visitor behavior is akin to a chef working…

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Bhavya Sahni

Bhavya Sahni

9 Min Read
Dynamic Heatmaps—The New eCommerce Data Gathering Tool

Dynamic Heatmaps—The New eCommerce Data Gathering Tool

Check out how VWO’s dynamic heatmaps help e-commerce companies study and analyze customer behavior on…

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Astha Khandelwal

Astha Khandelwal

5 Min Read
Heatmaps As A Diagnostic Tool: Why and How are Heatmaps Useful?

Heatmaps As A Diagnostic Tool: Why and How are Heatmaps Useful?

Heatmaps are one of the most effective analytical tools to help B2B marketers better understand…

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Astha Khandelwal

Astha Khandelwal

8 Min Read
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