Ask around, what are the 3 main elements that you have tested on your landing page? I think 9 out of 10 people will tell you that they have tested their call-to-actions (CTAs) at some point in their testing process. CTA Buttons are not only easy to play with but are also the main element […]
Search Results For call to action button
Which call-to-action button increased signups by 28% – ‘Watch a video’ or ‘Get Instant Access’?
UPDATE: The contest is over and here are the results. Let’s play a little game. If I say that one of the Visual Website Optimizer customers increased opt-in signup rate by 28% simply by changing a single button, can you guess which one was it? To make things simple, I will even tell you it […]
10+ Free Resources for Creating High Converting Call-to-Action Buttons
Lately, I have got quite a few requests for how effective call to action buttons are created in Photoshop. Though having persuasive text as call to action is important, button shape, size, color and style can also make a tremendous difference in conversion rates. So, here goes the list of free resources on creating buttons […]
Structuring your Customer Surveys: Asking Questions for Actionable Answers
Customer on-page surveys are a great way to gather feedback for your business. These surveys help you in understanding your customers and address issues that they face. In a perfect world, surveys would work magically. We would create and deploy an on-page survey and the answers would just start trickling in. But, in the real […]
7 Common Pitfalls of Call to Action Design
CTAs are your gateways from one stage of the conversion funnel to the other. Together, they lead to a final revenue conversion in the last stage of your funnel. It means a Call to Action gone wrong at any stage is a conversion gone wrong. It’s critical for your business that your CTAs be properly designed. An ideal […]
14 Actionable Tips to Increase Travel Website Bookings
So the visitors land on your travel website, search for flights and accommodation and then randomly leave without completing the booking — almost on a whim. If your website has also been seeing a similar trend, then you are not alone. On an average, more than 95% traffic coming on hotel, airline and tour packages websites leave without […]
Another Win for Specific Copywriting – Button Text Boosts Conversion by 8.39%
When you want people to take action, how you say things can make a lot of difference to the way people respond. Submit, sign-up, continue, are all obscure call-to-action texts and are not too compelling. Call-to-action (CTA) button is the most important element on a web page. Your image, testimonials, copy, everything should ideally push […]
5 Conversion Best Practices Defied by Lead Generation Studies (with actionable insights)
If sticking to conversion optimization best practices would yield positive outcome every time, the whole definition of A/B testing will change. Then AB tests would be conducted to only document the conversion increase percentage of the challenger, instead of testing which variation of the website performs the best. But let’s get real. That’s not how […]
5 Parts of a Highly Converting Email – Analysis for Optimization
When it comes to lead generation or customer communication, email marketing is still the preferred medium for a lot of businesses. And, for good reasons. Email marketing can help businesses generate 138% more revenue. 60% of marketers report that their email marketing efforts produce healthy ROI. Email even beats the most popular social media platforms […]
101 Elements Of A Complete eCommerce Product Page (With Downloadable PDF)
Is there a concept like ‘a complete product page’? Chances are if you have ever found yourself on an eCommerce product page you have figured out the basic elements: The Headline The Product Image The Product Specifications Pricing The Call to Action buttons The Payment methods Shouldn’t that be enough to make a sale? The […]
