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Organic and PPC Attractiveness: two new metrics for a scientific SEO strategy

Like everyone else, you want to rank high on Google and you want to extract…

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Paras Chopra

Paras Chopra

6 Min Read

Your swiss-army knife for increasing website sales and conversions

All right, let’s admit it: increasing conversion rate on a website is still a voodoo science…

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Paras Chopra

Paras Chopra

4 Min Read

Wingify shortlisted for Econsultancy’s Innovation Awards

Just a quick post. We are too glad to be shortlisted for most innovative company…

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Paras Chopra

Paras Chopra

Less Than a Min Read

How to benchmark competition conversion rates using Alexa in two super simple steps

Let’s face the truth; Alexa is not the best source of traffic data out there…

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Paras Chopra

Paras Chopra

4 Min Read

10+ Free Resources for Creating High Converting Call-to-Action Buttons

Lately, I have got quite a few requests for how effective call to action buttons…

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Paras Chopra

Paras Chopra

Less Than a Min Read

List of Industry Standard Conversion Rates and Bounce Rates

Lot of people inquire about what an ideal bounce rate or conversion rate is and…

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Paras Chopra

Paras Chopra

Less Than a Min Read

6 Eye Tracking Studies and What they say about Website Conversion Optimization

I have collected 6 research studies on visitor eye tracking and done the studying for…

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Paras Chopra

Paras Chopra

2 Min Read

Stop measuring number of pageviews on your website! Measure the right metric: Visitor Lifetime Value

When people install a shiny, new (and possibly free) web analytics tool, few of the…

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Paras Chopra

Paras Chopra

4 Min Read

Why your bounce rate is high and how to fix it – top 6 reasons why visitors immediately exit your website

The most important metric that you should be tracking on your website is its bounce…

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Paras Chopra

Paras Chopra

6 Min Read
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Shanaz from VWO

Hi, I am Shanaz from the VWO Research Desk.

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