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Landing Page Optimization tips: analysis of 50+ sites to find out what increases sales and conversions

Last week I offered free conversion rate optimization advice on a popular forum (known as…

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Paras Chopra

Paras Chopra

9 Min Read

Impact of A/B testing on Search Engine Optimization (SEO)

Update: there is even an official confirmation from Google’s Matt Cutts that split testing does…

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Paras Chopra

Paras Chopra

5 Min Read

Rules-of-thumb for A/B and Multivariate tests

I recently got interviewed on Unbounce blog as a conversion hero. In the interview, I…

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Paras Chopra

Paras Chopra

5 Min Read

Archive A/B test results by automatically generating screenshots of variations

A multivariate or A/B test doesn’t end when you stop it. It is important to…

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Paras Chopra

Paras Chopra

2 Min Read

Create & Optimize Landing Pages using Unbounce and VWO

We are proud to announce the integration of Visual Website Optimizer (VWO) with Unbounce, which…

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Paras Chopra

Paras Chopra

Less Than a Min Read

How to A/B test AdSense revenue using custom channels

Revenue from Google AdSense can be increased in two ways: either increasing total traffic on…

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Paras Chopra

Paras Chopra

3 Min Read

Easiest way to track conversions across multiple domains (using third party cookies)

We’re excited, very excited. Today we launched a new feature that allows Visual Website Optimizer…

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Paras Chopra

Paras Chopra

3 Min Read

Thanks to CloudFront, Visual Website Optimizer is faster than ever

Continuing our mission to juice up backend infrastructure of Visual Website Optimizer, today we switched…

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Paras Chopra

Paras Chopra

3 Min Read

Consolidated clickmaps and heatmaps: a new method for analyzing visitor activity

We had launched clickmaps and heatmaps for A/B tests recently in Visual Website Optimizer. Since…

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Paras Chopra

Paras Chopra

3 Min Read
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