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How to measure return on investment on your SEO efforts

How to measure return on investment on your SEO efforts

Previously on this blog, we talked about impact of A/B testing on SEO. Now, in…

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Paras Chopra

Paras Chopra

3 Min Read
23 A/B Testing Ideas To Get You Started With Optimization

23 A/B Testing Ideas To Get You Started With Optimization

Usually you have a pretty good idea of what to A/B test on your landing…

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Paras Chopra

Paras Chopra

2 Min Read
Do Human Photos Increase Website Conversions?

Do Human Photos Increase Website Conversions?

Starting with a new series on this blog called Revisiting the Classics, I will re-look…

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Paras Chopra

Paras Chopra

5 Min Read
A/B Test Duration Calculator [Free Downloadable Excel]

A/B Test Duration Calculator [Free Downloadable Excel]

In a previous post, I provided a downloadable A/B testing significance calculator (in excel). In…

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Paras Chopra

Paras Chopra

3 Min Read
How To Prepare Product Review Pages That Convert To Sales

How To Prepare Product Review Pages That Convert To Sales

Many consumers read product reviews when deciding which is best to buy. Consumers are taking…

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Paras Chopra

Paras Chopra

5 Min Read
A/B testing is not snake oil

A/B testing is not snake oil

Recently on Hacker News, someone commented that A/B testing has become like snake oil, making…

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Paras Chopra

Paras Chopra

3 Min Read
What Is Long Form Sales Letter? How To Write One?

What Is Long Form Sales Letter? How To Write One?

In the past, you must have come across one of those long sales page that…

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Jeremy Reeves

Jeremy Reeves

14 Min Read
Appsumo Reveals its A/B Testing Secret: Only 1 Out of 8 Tests Produce Results

Appsumo Reveals its A/B Testing Secret: Only 1 Out of 8 Tests Produce Results

This is the 2nd article in the series of interviews and guest posts we are…

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Paras Chopra

Paras Chopra

5 Min Read
A/B Testing Product Pricing? Here is How to Do It

A/B Testing Product Pricing? Here is How to Do It

Oh, the question thou fear the most: What price should I offer my new product…

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Paras Chopra

Paras Chopra

7 Min Read
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Shanaz Khan from VWO

Hi, I am Shanaz from the VWO Research Desk.

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