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Editor’s Pick

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How to Improve Website Readability? 7 Ways for 2026
11 Min Read

How to Improve Website Readability? 7 Ways for 2026

Nida Zehra

Nida Zehra

What is an A/A Test? Why Should You Care? Learn More
12 Min Read

What is an A/A Test? Why Should You Care? Learn More

Mani Makkar

Mani Makkar

How to go From “Zero to Hero” With a Website Revamp
10 Min Read

How to go From “Zero to Hero” With a Website Revamp

Robert Brandl

Robert Brandl

VWO Q&A: Personalization MasterClass
7 Min Read

VWO Q&A: Personalization MasterClass

Bhavya Sahni

Bhavya Sahni

Email Marketing 101: Optimizing For Higher Conversions
8 Min Read

Email Marketing 101: Optimizing For Higher Conversions

Nelly M.

Nelly M.

Less is More: Why Providing Your Customers with Fewer Options Will Increase Your eCommerce Sales
10 Min Read

Less is More: Why Providing Your Customers with Fewer Options Will Increase Your eCommerce Sales

Mary Blackiston

Mary Blackiston

Evergreen Principles of Persuasion To Increase eCommerce Conversion Sales
11 Min Read

Evergreen Principles of Persuasion To Increase eCommerce Conversion Sales

Astha Khandelwal

Astha Khandelwal

eCommerce Product Page Best Practices in 2026: Learn With Examples
14 Min Read

eCommerce Product Page Best Practices in 2026: Learn With Examples

Shanaz Khan

Shanaz Khan

The Psychology of Colors in Marketing & Impact on Conversions
7 Min Read

The Psychology of Colors in Marketing & Impact on Conversions

Astha Khandelwal

Astha Khandelwal

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Shanaz Khan from VWO

Hi, I am Pratyusha from the VWO Research Desk.

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