DE
BR
Top 18 Online Survey Tools | Best Free & Premium Survey Makers
Imagine having a direct line to your customers’ thoughts—these top online survey tools make it possible!
Obtaining meaningful insights from your audience has become mission-critical in today’s hyper-competitive business landscape. Whether you’re looking to gauge customer sentiment or gather data for a new product launch, having the right online survey tools at your fingertips can be a game-changer.
From free options to premium solutions with advanced features, we’ve rounded up 18 of the best online survey tools available today. Discover the best web survey makers to help you connect with your audience and turn feedback into action!
Top online survey tools & software: at a glance
- VWO
- Google Forms
- SurveyPlanet
- Zoho Survey
- Typeform
- Survicate
- SoGoSurvey
- Alchemer
- QuestionPro
- SurveyMonkey
- Qualtrics
- SurveySparrow
- AskNicely
- Medallia
- HubSpot
- Nicereply
- Delighted
- SurveyLegend
18 Best online survey tools – In detail
VWO
VWO Surveys allow you to uncover valuable insights into your visitors’ behavior directly on your website. By asking targeted questions at the right moments, you can better understand what might be causing hesitation or friction for your users. These real-time insights help you make data-driven decisions to enhance user experience and boost conversions.
Features:
- AI-powered survey creation and analysis: Instantly generate engaging, goal-focused survey questions and access actionable insights from summarized survey responses.
- Segmentation and advanced filtering: Target surveys to specific visitor segments using predefined options like landing page URLs, visitor types, and browsers, or create custom segments for focused feedback. Further, use advanced filtering during response analysis to dive into insights by segment—such as traffic source, device, or location—to identify trends and personalization opportunities that drive meaningful improvements.
- Smart survey triggers: Capture relevant feedback by displaying surveys at optimal moments. Use triggers like time on page, scroll depth, or exit intent, or set custom JavaScript triggers for precise timing.
- In-depth response analysis: Explore the “why” behind survey responses more deeply by viewing session recordings that allow you to observe user behavior and identify factors influencing their answers.
- Multiple question types: You can tailor surveys with eight question formats, including single-line text, checkboxes, star ratings, and NPS, allowing you to gather precise, relevant responses.
- Targeted follow-ups: Use conditional branching based on initial answers for follow-up questions, enabling targeted insights like additional feedback from low NPS scores.
- Data visualization: Interpret survey data easily with bar charts, auto-calculated NPS, word clouds, and rating summaries, helping you quickly identify actionable insights.
- Brandable surveys: Align surveys with your brand using logos, custom themes, and multilingual options, or control design with custom CSS and white labeling for a cohesive look.
- Interactive survey API: This API triggers actions at key moments, such as displaying a consent form, sending data to your CRM on submission, or redirecting users after survey completion.
Mix close-ended and open-ended questions in your surveys to gather meaningful insights without overwhelming users. With VWO, you can choose any question format and ask as many questions as needed.
Pricing:
- Free: The starter plan is free for up to 5K MTU and includes a website survey feature.
- Paid: All survey features start at $199/month for up to 10K MTU, billed annually.
CORGI HomePlan partnered with Worship Digital and used VWO’s on-page surveys and scrollmaps to identify key value points that users were missing, like transparency and no hidden fees. Based on these survey insights, Worship Digital added a prominent USP bar on the homepage, leading to a 30.9% increase in conversions. This success has paved the way for further optimization of product comparisons and the checkout process.
Testimonial
I love how VWO provides us the ability to easily survey our users. The ease of launching questions, and receiving lightning-fast feedback, is critical to my role’s success.
Cassie M, Senior Content Strategist at Modernize Home Services
Google Forms
Google Forms, integrated within Google Workspace, is a free and user-friendly tool for creating online surveys, quizzes, and forms. It is suitable for personal and professional use, offers customizable question types and real-time collaboration, and is ideal for efficiently gathering information across various applications, from event registrations to customer feedback.
Features: Unlimited surveys, real-time response tracking, automatic data summaries, mobile and desktop accessibility
Pricing:
- Personal plan: Free
- Business plan: $12/user/month, billed annually
SurveyPlanet
SurveyPlanet is a flexible and easy-to-use survey tool that simplifies survey creation with various customization options. It offers free and premium features, making it suitable for users needing essential survey functions and those looking for advanced customization and analytics.
The platform offers unlimited free surveys and responses and features like custom theming, CSV exporting, survey performance tracking, and white-labeling options for enterprise-level employees.
Features: AI Surveys, Unlimited Survey Questions, Embedded Media Options (images and videos), Custom Themes, Branching and Skip Logic.
Pricing:
- Free plan: Unlimited surveys and all the required features.
- Paid plans:
- Pro Plan: $180/ year (AI features for survey creation)
- Enterprise: $350/year (Teams, AI result analysis)
Zoho Survey
Zoho Survey is designed to help users easily create, distribute, and analyze surveys. As part of the Zoho suite, it integrates smoothly with other Zoho applications and offers a range of customization options. With features like real-time reporting, multilingual support, and various distribution channels, Zoho Survey is a practical choice for effective feedback collection across different platforms.
Features: Unlimited Free Survey, Multiple Question Types, In-Mail Survey, Multi-Channel Distribution
Pricing:
- Free: Limited questions and distribution.
- Paid: Starts at $7.42/month, billed annually (12000 responses/year), Plus – $25/month, billed annually (unlimited responses, Zoho sheet integration), Pro – $35/month, billed annually (unlimited responses, Zoho CRM integration)
Typeform
Typeform is a free online survey tool for capturing a wide range of data, from customer feedback and market research insights to event registrations and lead generation details. It’s suited for businesses, educators, and creators looking to collect information in an engaging format. Its user-friendly interface and customizable templates, Typeform makes data collection approachable and efficient for diverse use cases.
Features: Multiple Question Types, Stats such as Completion Rate and Drop-Off Rates, Survey Logic, Survey Link, NPS Surveys
Pricing:
- Free plan: Explore all features
- Paid plans: Starts at $25/month, billed annually
Survicate
Survicate streamlines feedback collection with a simple drag-and-drop survey creator, enabling teams to gather insights quickly and without coding. Built to integrate smoothly into the customer journey, it automates feedback collection with recurring surveys, ensuring a consistent flow of essential findings. With centralized data, powerful dashboards, and AI-driven analysis, Survicate uncovers actionable insights while integrating effortlessly with your existing tools.
Features: Website Feedback Surveys, In-Product Surveys, Survey Templates, Survey logic and automatic translation, and Automated follow-up actions.
Pricing:
- The 10-day free trial includes all Business plan features
- Free plan: Explore all features
- Paid plans: Starts at $89/month, billed annually for 500 responses.
SoGoSurvey
SogoSurvey by Sogolytics is an online survey tool that empowers organizations to make smarter, data-driven decisions. Built to collect, analyze, and act on customer insights, SogoSurvey provides the context to understand motivations, anticipate trends, and foster loyalty.
Easily create surveys, distribute them across multiple channels, and leverage AI-powered analytics to transform feedback into actionable insights. Collaborative features and seamless integration with other business tools make it easy for teams to share insights, optimize workflows, and drive effective measures.
Features: Website Feedback Survey, Multiple Question Types, Branching and Skip Logic, Live Dashboards, AI-Powered Analytics
Pricing:
- Free: Basic plan with extensive survey creation features.
- Paid: Starts at $25/month, billed annually
- Enterprise: Available on request
Alchemer
Alchemer is an enterprise-ready, user-friendly survey platform designed to help businesses turn feedback into action. It offers seamless ways to collect insights across surveys, websites, apps, and third-party channels. Alchemer connects feedback directly to your business systems with multiple integrations and automated workflows, making insights accessible and actionable.
Its AI-driven analysis, role-based dashboards, and robust reporting tools clearly show customer needs, empowering teams to effortlessly move from insight to result.
Features: Custom Question Developer Kit, Advanced Logic and Branching, Flexible Reporting, Custom Dashboards
Pricing:
- Free trial of the selected survey plan
- Paid plans start at $55/user/month, billed annually.
QuestionPro
QuestionPro is a flexible survey software for efficient data collection with customizable surveys and multiple distribution channels. Equipped with features like a question library, templates, and automated reports, it simplifies survey creation.
Real-time dashboards and robust analytics help teams quickly turn data into decisions. Built for enterprise needs, QuestionPro offers enhanced security, seamless integrations, and dedicated support, making it ideal for organizations focused on gathering insights and making informed choices.
Features: Skip logic branching, NPS, Multilingual surveys, Real-time Dashboard, Mobile app for offline data collection
Pricing:
- Free: Basic plan with essential features
- Paid: Starts at $99/user/month, billed annually, providing advanced features for businesses.
SurveyMonkey
SurveyMonkey is a popular survey tool that empowers businesses to collect valuable customer feedback and insights to enhance experiences. Known for its user-friendly interface, customizable templates, and powerful analytics, SurveyMonkey makes it easy to make informed, data-driven decisions focused on customer satisfaction.
Features: SurveyMonkey Genius to create AI-powered surveys, Multi-survey analysis, and SurveyMonkey Audience for targeted insights.
Pricing:
- Free sign-up is available.
- Basic plan: Always free to create unlimited surveys with ten questions each.
- Team plans: $25/user/month, billed annually, beginning at three users.
- Individual plans: $39/month, billed annually.
Qualtrics
Qualtrics is a powerful experience management platform designed to help organizations capture and analyze feedback across all aspects of customer, employee, product, and brand experiences. Equipped with customizable survey tools, real-time reporting, and advanced analytics, Qualtrics enables businesses to turn insights into impactful actions.
Features: CSAT Survey, NPS Survey, Creative & A/B testing, Skip, display, and branch logic
Pricing:
- The survey maker is free and offers 50+ pre-built templates, but it can be upgraded to a more substantial package.
- Strategic Research Survey Software offers a 30-day free trial to uncover critical insights with advanced market research tools and analytics.
SurveySparrow
SurveySparrow offers Enterprise Survey Software focused on data collection and analysis with an intuitive interface. It enables the quick creation of chat-style, NPS, or offline surveys. It is fully customizable with CSS styling and personalized parameters and offers smart logic branching for a tailored experience.
Share surveys through QR codes, SMS, and web links, or embed them as widgets. Automated recurring surveys and reminders keep feedback flowing, while advanced reporting and mobile-friendly design ensure convenient access and actionable insights.
Features: Custom Domain Hosting, Transactional Surveys, NPS Surveys, Conditional Logic Branching, COnversational Surveys
Pricing:
- 14-day free trial
- Paid: Quotes on request
AskNicely
AskNicely offers CX Surveys that help customer-centric organizations gather valuable feedback at crucial touchpoints, ensuring the entire team gains a deep understanding of customer needs. With an always-on feedback engine and user-friendly CX data accessible to everyone, AskNicely makes it easy to track trends, respond swiftly, and drive meaningful improvements. It standardizes feedback collection across all touchpoints, ensuring a unified approach to elevate the customer experience at every level.
Features: Multi-channel feedback collection, Survey Builder, NPS & CSAT Surveys, Conversational Surveys, Logic & Branching, Real-Time Dashboards
Pricing:
- Paid: Starts from $449/month, billed annually.
Medallia
Medallia provides a feedback management platform that captures insights from every customer throughout the journey. With flexible survey distribution options—across email, mobile, web, SMS, and more—Medallia enables real-time feedback collection on any device.
Advanced targeting and customization ensure precise insights, while quick, easy-to-complete feedback touchpoints increase response rates, supporting a continuous, comprehensive listening approach.
Features: Smart Sampling, Anti-Fraud Engine, Ad-Hoc Surveys, Ask Now
Pricing:
- Paid: Quotes on request
HubSpot
HubSpot’s Customer Feedback Software helps businesses capture real insights into customer happiness through customizable surveys and feedback collection tools. Create tailored surveys with diverse question types and share them via email or web links to capture valuable insights. With automated surveys and real-time dashboards, HubSpot helps you monitor customer satisfaction, identify growth opportunities, and proactively improve customer experience and retention.
Features: CSAT, NPS, and CES surveys, Built-in Reporting Dashboards, Customizable Templates, Customer Sentiment and Happiness Tracking
Pricing:
- Paid: The feedback software is part of the Service Hub features, and it costs $90/month and is billed annually.
Nicereply
Nicereply surveys enable businesses to capture insights on satisfaction, loyalty, and effort at every interaction. With one-click surveys across touchpoints like post-resolution emails, in-signature requests, and website pop-ups, Nicereply supports high deliverability. This ensures quick, actionable insights to improve customer relationships.
Features: Customer Satisfaction (CSAT), Net Promoter Score (NPS), and Customer Effort Score (CES) Surveys, Survey Link, Instant Ratings, Interactive Dashboard
Pricing:
- Free: 14 days trial to access all features
- Paid: Survey features start at $59/month, billed annually.
Delighted
Delighted surveys offer businesses an easy-to-use platform for quickly gathering and acting on customer feedback. Customized surveys, AI-driven question recommendations, and a mobile-optimized survey creator enable companies to gather insights on satisfaction and loyalty. Seamless integrations with tools like Slack, Zapier, and Google Sheets further facilitate feedback collection, empowering teams to make informed, impactful decisions. and strengthen customer experiences.
Features: Customizable Surveys, AI-Powered Question Recommendations, Brand Personalization, Automatic Summaries, Mobile-Optimized Survey Creator
Pricing:
- Free: 1 user and 25 responses
- Paid: Unlimited surveys start at $17/month, billed annually
SurveyLegend
SurveyLegend helps you bring ideas to life by quickly creating stunning, mobile-ready surveys. Design on any device, share with just a few clicks and start gathering valuable feedback. With visually presented data, SurveyLegend enables quick and confident decision-making, helping businesses turn insights into action effortlessly.
Features: Drag and Drop Interface, Logic and Branching, NPS, Picture, and Mobile Surveys, Linke Sharing
Pricing:
- Free: The starter plan with all essential features is free forever.
- Paid: Advanced customized features start at $15/month, billed annually.
Best online web survey tools – Summary
| Tool Name | Free or Paid | Number of Questions |
| VWO | Free | Three forms in the Starter plan and Unlimited forms in other plans |
| Google Forms | Free | Unlimited |
| SurveyPlanet | Free | Unlimited |
| Zoho Survey | Free | 10/survey |
| Typeform | Free | 10/form |
| SoGoSurvey | Free | Unlimited |
| Alchemer | Paid | Unlimited |
| QuestionPro | Free | 200 responses/survey |
| SurveyMonkey | Free | 10 /survey |
| Qualtrics | Free | 30/survey |
Other good online survey tools
Choosing an online survey tool for your website? Here are the must-have features
When selecting a web survey tool for your website, it’s essential to focus on features that enhance user experience, data quality, and ease of analysis. Here are the must-have features to consider:
- Dynamic question logic: Tools that offer adaptive question logic (skip logic and branching) make surveys more interactive. This feature allows surveys to adapt based on responses, creating a tailored experience for each participant.
- Real-time reporting and AI-enhanced insights: A survey tool with real-time dashboards and AI-powered analytics can significantly speed up decision-making. VWO’s AI-driven features, such as goal-based automated question creation and survey response summaries, deliver quick overviews and actionable recommendations. This allows immediate patterns, trends, and sentiment detection, enabling faster, insight-driven actions.
- Customizable templates: Look for tools that offer flexible, branded templates to ensure your surveys align with your website’s style.
- Multi-lingual survey: Ensure the tool can support multiple languages, to engage a global audience. This feature ensures respondents can answer in their preferred language, providing more accurate, inclusive, and comprehensive feedback.
- Comprehensive feature set: Opt for tools that provide robust functionality right from the start. Look for pre-built templates, diverse question types, and in-depth reporting options that offer flexibility and scalability as your survey needs to expand.
- Mobile-friendly design: Look for mobile-responsive survey tools that adapt easily across devices. This way, whether visitors are on desktops, tablets, or smartphones, the survey experience remains smooth and accessible.
- User-friendly platform: A good survey tool should be easy to navigate for both you and your respondents. Choose platforms that streamline survey creation, sharing, and data analysis, ensuring efficiency and engagement at every step.
- Integration with existing systems: To get the most value, opt for tools that integrate well with your existing tech stack – CRM, email marketing, and analytics platforms. This connectivity lets you bring survey data into your broader business ecosystem, making insights more actionable.
- Data privacy and security standards: Prioritize tools that adhere to robust security standards, such as GDPR or HIPAA compliance, ensuring respondent data is protected with encryption and secure practices.
Conclusion
With a wide range of robust online survey tools at your disposal, the opportunities to capture valuable insights and drive meaningful change are vast. The key is identifying the features that best align with your unique business needs—customizable branding, advanced analytics, or secure data handling.
VWO Copilot for Surveys automates the generation of goal-based questions and summarizes survey responses to give you actionable insights that guide your optimization decisions. Start your free trial of VWO today and elevate your customer understanding to new heights.
Combine surveys with behavior analytic tools like heatmaps and session recordings to uncover insights from visitor actions that may go unspoken, revealing valuable behavioral patterns.
Frequently asked questions (FAQs)
The “best” survey tool depends on your specific needs and goals. For small businesses or individuals needing simple feedback, Google Forms or SurveyMonkey offers user-friendly, cost-effective options.
For more advanced features like targeted segmentation, in-depth analytics, and brand customization, VWO is a top choice. By combining feedback with behavior analytics tools like heatmaps and session recordings, VWO provides a holistic view of user intent, capturing direct responses and real-time actions for deeper insights.
Overall, you should evaluate based on ease of use, customization, and reporting capabilities to find the right fit.
The best survey often depends on the survey’s purpose. Net Promoter Score (NPS) and Customer Satisfaction (CSAT) surveys are widely used for customer satisfaction. Pulse surveys and engagement score surveys are effective for employee engagement. Many survey platforms, like SurveySparrow and Nicereply, offer built-in templates for various survey types, helping you select the most suitable format for your needs.
Survey accuracy is influenced by the survey tool’s design, question types, and respondent targeting. Surveys that use targeted triggers, conditional branching, and adaptive logic—such as those available on VWO and Typeform—can capture more relevant, precise responses. Maintaining straightforward, unbiased questions and ensuring data privacy can improve accuracy and response rates.
Yes, several free survey tools are available. Google Forms is entirely free and allows unlimited surveys and responses. SurveyPlanet and Zoho Survey also offer free plans with basic functionality. Many paid tools, like SurveyMonkey and Typeform, offer free versions with limited features, which can still be effective for simple feedback needs.
Categories:
