I've worked as a writer and editor in the B2B SaaS space for over 6 years. I read and write on all things CRO and experience optimization. I'm a chai fanatic and a paranoid parent. When I'm not copyediting or working on marketing projects, I love to spend my time reading. Besides B2B content, my passion lies in modern, behavioral astrology. I'm a dreamer and wish to write stories for children someday :)
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Data is the new gold—but only if you know how to mine it. Businesses generate…
Niti Sharma
15+ Min Read
Imagine having a direct line to your customers’ thoughts—these top online survey tools make it…
Niti Sharma
15 Min Read![How Neilson Active Holidays Leveraged Behaviour Analytics by VWO to Boost UX and User Engagement [Case Study]](https://static.wingify.com/gcp/uploads/sites/3/2024/11/Feature-image-neilson@2x.jpg?tr=h-600)
Neilson Active Holidays is a holiday company focused on creating award-winning travel experiences for its…
Niti Sharma
3 Min Read
Website personalization has moved from a competitive advantage to a necessity for businesses aiming to…
Niti Sharma
8 Min Read
What if a few minor adjustments could significantly increase your landing page conversions? Your landing…
Niti Sharma
13 Min Read
Amazon gets 44% of its customers’ purchases from its personalized product recommendations alone. Now you…
Niti Sharma
7 Min Read
Imagine a world devoid of customer behavior analysis tools. There would be no dearth of…
Niti Sharma
9 Min Read
In today’s rapidly evolving digital landscape, where brands and businesses compete for the attention of…
Niti Sharma
9 Min Read
In today’s competitive business landscape, customer engagement is a critical factor that can make or…
Niti Sharma
15+ Min Read
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