I've worked as a writer and editor in the B2B SaaS space for over 6 years. I read and write on all things CRO and experience optimization. I'm a chai fanatic and a paranoid parent. When I'm not copyediting or working on marketing projects, I love to spend my time reading. Besides B2B content, my passion lies in modern, behavioral astrology. I'm a dreamer and wish to write stories for children someday :)
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Imagine a world devoid of customer behavior analysis tools. There would be no dearth of…
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In today’s rapidly evolving digital landscape, where brands and businesses compete for the attention of…
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A deep dive into how VWO’s native support to dynamic websites makes experimentation easy for…
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VWO, the experimentation platform used by fast-growing brands the world over, recently announced a partnership…
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