I've worked as a writer and editor in the B2B SaaS space for over 6 years. I read and write on all things CRO and experience optimization. I'm a chai fanatic and a paranoid parent. When I'm not copyediting or working on marketing projects, I love to spend my time reading. Besides B2B content, my passion lies in modern, behavioral astrology. I'm a dreamer and wish to write stories for children someday :)
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A deep dive into how VWO’s native support to dynamic websites makes experimentation easy for…
Niti Sharma
9 Min ReadVWO, the experimentation platform used by fast-growing brands the world over, recently announced a partnership…
Niti Sharma
3 Min ReadA deep dive into how VWO’s advanced targeting capabilities, robust integration ecosystem, and sophisticated experimentation…
Niti Sharma
8 Min ReadYour website represents the character of your brand in the digital world. It is the…
Niti Sharma
7 Min ReadConversion Rate Optimization (CRO) is still under-prioritized at many companies and is often the last,…
Niti Sharma
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