VWO Logo
Request Pricing

We tweet useful stuff daily

Related content:

List of Industry Standard Conversion Rates and Bounce Rates

Less Than a Min Read

Lot of people inquire about what an ideal bounce rate or conversion rate is and if their website metrics are in the right range. One size doesn’t fit all. In this post, I fish out industry standard conversion rates and bounce rates. Though your only competition should be you, having an idea of  industry metrics might help some.

Conversion Rate Bounce Rate
Grand Average 5.50% 40.58%
Software/Product 7.00% 33%
Lead Generation 2-3% 47.38%
News/Media 55.50%
eCommerce 3-3.5% 34%
Branding Pages 43%

Sources for these figures:

  • Fireclick Index
  • Anil Batra’s survey of Typical Bounce Rates [PDF]
  • Coremetrics Monthly Industry Reports [PDF]

What is your bounce rate or conversion rate? Does it match with your industry average?

Paras Chopra
Paras Chopra Founder and Chairman of VWO
More from VWO on Conversion Rate Optimization

Easiest way to track conversions across multiple domains (using third party cookies)

We’re excited, very excited. Today we launched a new feature that allows VWO users to…

Read More
Paras Chopra

Paras Chopra

3 Min Read

100 Quick And Snackable eCommerce Statistics

I face this problem a lot. I never find relevant stats for a research at…

Read More
Aditi Gupta

Aditi Gupta

9 Min Read

How Agencies Should View Conversion Optimization | An Interview with Paul Rouke

This post is part of the CRO interview series by VWO. These were the previous…

Read More
Vaishali Jain

Vaishali Jain

11 Min Read
Shanaz Khan from VWO

Hi, I am Shanaz from the VWO Research Desk.

Join our community of 10,000+ Marketing, Product & UX Folks today & never miss the latest from the world of experience optimization.

A value for this field is required.

Thank you!

Check your inbox for the confirmation mail