VWO Logo
Request Pricing
Dashboard
Like this post?
Read our in-depth guide to Conversion Rate Optimization
Less Than a Min Read

List of Industry Standard Conversion Rates and Bounce Rates

Paras Chopra
Paras Chopra
Founder and Chairman of VWO

Lot of people inquire about what an ideal bounce rate or conversion rate is and if their website metrics are in the right range. One size doesn’t fit all. In this post, I fish out industry standard conversion rates and bounce rates. Though your only competition should be you, having an idea of  industry metrics might help some.

Conversion Rate Bounce Rate
Grand Average 5.50% 40.58%
Software/Product 7.00% 33%
Lead Generation 2-3% 47.38%
News/Media 55.50%
eCommerce 3-3.5% 34%
Branding Pages 43%

Sources for these figures:

  • Fireclick Index
  • Anil Batra’s survey of Typical Bounce Rates [PDF]
  • Coremetrics Monthly Industry Reports [PDF]

What is your bounce rate or conversion rate? Does it match with your industry average?


Like this post?
Read our in-depth guide to Conversion Rate Optimization
More from VWO on Conversion Rate Optimization

Learning Conversion Optimization From Football: 5 Key Takeaways

The ball is round, the game lasts ninety minutes, and everything else is just theory.…

Read More
Anubhav Narula

Anubhav Narula

6 Min Read

From the bleeding edge: 10 must-read scientific research papers on conversion rate optimization

Scientific research papers on how to increase sales or conversions are rare.  Most of the…

Read More
Paras Chopra

Paras Chopra

2 Min Read

VWO Partners With HubSpot To Create An 8-Week CRO Planner

It’s 2018, and CRO isn’t just a buzzword anymore! Over the past decade, savvy businesses…

Read More
Ankur Sharma

Ankur Sharma

2 Min Read
Shanaz Khan from VWO

Hi, I am Shanaz from the VWO Research Desk.

Join our community of 10,000+ Marketing, Product & UX Folks today & never miss the latest from the world of experience optimization.

A value for this field is required.

Thank you!

Check your inbox for the confirmation mail