Lot of people inquire about what an ideal bounce rate or conversion rate is and if their website metrics are in the right range. One size doesn’t fit all. In this post, I fish out industry standard conversion rates and bounce rates. Though your only competition should be you, having an idea of industry metrics might help some.
|Conversion Rate||Bounce Rate|
Sources for these figures:
- Fireclick Index
- Anil Batra’s survey of Typical Bounce Rates [PDF]
- Coremetrics Monthly Industry Reports [PDF]
What is your bounce rate or conversion rate? Does it match with your industry average?