What is Multivariate Testing? When And How You Should Use It

What is Multivariate Testing? When And How You Should Use It

Multivariate testing (MVT) is a form of experimentation wherein multiple elements of a webpage are…

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Shubhi Ahluwalia

Shubhi Ahluwalia

8 Min Read
20 Conversion Rate Optimization Tips to Increase Your Website Conversion Rate

20 Conversion Rate Optimization Tips to Increase Your Website Conversion Rate

Conversion rate is a function of your website usability, trust in your brand, relevancy of…

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Shubhi Ahluwalia

Shubhi Ahluwalia

15+ Min Read
Multiple Changes vs. Single Change In An A/B Test: How To Choose The Right Approach

Multiple Changes vs. Single Change In An A/B Test: How To Choose The Right Approach

In the process of making the most of your experimentation efforts and ensuring it yields…

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Harinder Singh

Harinder Singh

14 Min Read
What Goes Into An A/B Test And How To Improve Testing Efficiency

What Goes Into An A/B Test And How To Improve Testing Efficiency

Your peer comes over to you with a test idea. They want it placed in…

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Shiva Manjunath

Shiva Manjunath

14 Min Read
Optimizing Your Site For Conversions: A Primer On WordPress A/B Testing

Optimizing Your Site For Conversions: A Primer On WordPress A/B Testing

If your site is powered by WordPress, you need no introduction to the endless range…

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Shubhi Ahluwalia

Shubhi Ahluwalia

12 Min Read
How To Leverage Bad Test Results

How To Leverage Bad Test Results

In this exclusive interaction with VWO, Christopher Nolan shares his learnings borne out of failed…

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Nida Zehra

Nida Zehra

8 Min Read
Experimentation ROI: How To Think Beyond Uplift

Experimentation ROI: How To Think Beyond Uplift

Ian Freed was devastated. He was at the helm of a product experiment that cost…

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Mani Makkar

Mani Makkar

7 Min Read
How to Create A Heatmap in Excel

How to Create A Heatmap in Excel

Analysts use heatmaps to analyze the magnitude of an event using visual cues. A data…

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Astha Khandelwal

Astha Khandelwal

10 Min Read
How To Create Heatmap The No-Code Way (using VWO)

How To Create Heatmap The No-Code Way (using VWO)

In 1991, Cormac Kinney, a software inventor, and entrepreneur designed an application that equipped securities…

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Astha Khandelwal

Astha Khandelwal

8 Min Read
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Shanaz Khan from VWO

Hi, I am Pratyusha from the VWO Research Desk.

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