Second Year In A Row: 9 Award Winning A/B and Multivariate Tests

Second Year In A Row: 9 Award Winning A/B and Multivariate Tests

WhichTestWon is a website that features results of A/B tests and multivariate tests wherein visitors…

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Siddharth Deswal

Siddharth Deswal

2 Min Read
How To Increase Conversion Rates Using Preselling

How To Increase Conversion Rates Using Preselling

Over the years I’ve talked with hundreds of clients and potential clients… conversion optimization wannabees…

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Jeremy Reeves

Jeremy Reeves

6 Min Read
The famous Monty Hall problem and what it has to do with A/B testing

The famous Monty Hall problem and what it has to do with A/B testing

The feedback I received on “How large should your A/B test sample size be?” inspired…

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Kees Schippers

Kees Schippers

7 Min Read
25 Conversion Rate Optimization experts you must follow on Twitter

25 Conversion Rate Optimization experts you must follow on Twitter

One of the easiest ways of keeping up-to-date in an industry is to closely follow…

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Siddharth Deswal

Siddharth Deswal

4 Min Read
107% increase in sales shows that customers care more for authenticity than low prices

107% increase in sales shows that customers care more for authenticity than low prices

eCommerce websites that sell branded products need to ensure that customers know the products are…

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Siddharth Deswal

Siddharth Deswal

2 Min Read
Coaxing out every possible dollar: a “Pricing Page” test you can launch today

Coaxing out every possible dollar: a “Pricing Page” test you can launch today

Following is a guest post by Joanna Wiebe, who is a conversion-focused copywriter and the…

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Paras Chopra

Paras Chopra

8 Min Read
23 A/B Testing Ideas to Get You Started With Optimization

23 A/B Testing Ideas to Get You Started With Optimization

Usually, you have a pretty good idea of what to A/B test on your landing…

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Paras Chopra

Paras Chopra

2 Min Read
Do Human Photos Increase Website Conversions?

Do Human Photos Increase Website Conversions?

Do human photos distract users? Do they create a deeper emotional connection? Or do they…

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Paras Chopra

Paras Chopra

4 Min Read
How To Prepare Product Review Pages That Convert To Sales

How To Prepare Product Review Pages That Convert To Sales

Consumers are leveraging the new-age bounty of wireless internet to share their experiences with products…

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Paras Chopra

Paras Chopra

4 Min Read
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Shanaz Khan from VWO

Hi, I am Pratyusha from the VWO Research Desk.

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