107% increase in sales shows that customers care more for authenticity than low prices

107% increase in sales shows that customers care more for authenticity than low prices

eCommerce websites that sell branded products need to ensure that customers know the products are…

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Siddharth Deswal

Siddharth Deswal

2 Min Read
Coaxing out every possible dollar: a “Pricing Page” test you can launch today

Coaxing out every possible dollar: a “Pricing Page” test you can launch today

Following is a guest post by Joanna Wiebe, who is a conversion-focused copywriter and the…

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Paras Chopra

Paras Chopra

8 Min Read
23 A/B Testing Ideas to Get You Started With Optimization

23 A/B Testing Ideas to Get You Started With Optimization

Usually, you have a pretty good idea of what to A/B test on your landing…

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Paras Chopra

Paras Chopra

2 Min Read
Do Human Photos Increase Website Conversions?

Do Human Photos Increase Website Conversions?

Do human photos distract users? Do they create a deeper emotional connection? Or do they…

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Paras Chopra

Paras Chopra

4 Min Read
How To Prepare Product Review Pages That Convert To Sales

How To Prepare Product Review Pages That Convert To Sales

Consumers are leveraging the new-age bounty of wireless internet to share their experiences with products…

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Paras Chopra

Paras Chopra

4 Min Read
A/B testing is not snake oil

A/B testing is not snake oil

Recently on Hacker News, someone commented that A/B testing has become like snake oil, making…

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Paras Chopra

Paras Chopra

3 Min Read
Appsumo Reveals its A/B Testing Secret: Only 1 Out of 8 Tests Produce Results

Appsumo Reveals its A/B Testing Secret: Only 1 Out of 8 Tests Produce Results

This is the 2nd article in the series of interviews and guest posts we are…

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Paras Chopra

Paras Chopra

5 Min Read
Easiest way to track conversions across multiple domains (using third party cookies)

Easiest way to track conversions across multiple domains (using third party cookies)

We’re excited, very excited. Today we launched a new feature that allows VWO users to…

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Paras Chopra

Paras Chopra

3 Min Read
Consolidated clickmaps and heatmaps: a new method for analyzing visitor activity

Consolidated clickmaps and heatmaps: a new method for analyzing visitor activity

We had launched clickmaps and heatmaps for A/B tests recently in VWO. Since then it…

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Paras Chopra

Paras Chopra

3 Min Read
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Shanaz Khan from VWO

Hi, I am Pratyusha from the VWO Research Desk.

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