Why Random A/B Testing is a One Night Stand

Why Random A/B Testing is a One Night Stand

So you run a test or two, have your moments of virtual euphoria, and promise yourself…

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Mohita Nagpal

Mohita Nagpal

5 Min Read
The World Has Moved On From Plain Vanilla A/B Testing. Have You?

The World Has Moved On From Plain Vanilla A/B Testing. Have You?

10 years ago, when our CEO Paras wrote about A/B testing on Smashing Magazine, it…

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Taruna

Taruna

9 Min Read
A Psychological Guide to Improving Conversions

A Psychological Guide to Improving Conversions

According to Harry Levi Hollingworth, the man who brought psychology into the world of advertising,…

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Ankit Oberoi

Ankit Oberoi

14 Min Read
CRO Industry Insights from Our In-App Survey Results

CRO Industry Insights from Our In-App Survey Results

5 years ago when our Founder, Paras Chopra, realized the opportunity gap for an “easy-to-use”…

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Smriti Chawla

Smriti Chawla

2 Min Read
Proving Returns from A/B Testing – 6 Ways to Keep Your Boss Happy

Proving Returns from A/B Testing – 6 Ways to Keep Your Boss Happy

To gain results from testing, you need to believe in it strongly. You cannot look…

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Smriti Chawla

Smriti Chawla

7 Min Read
What You Should Know About the Optimizely “Vulnerability”

What You Should Know About the Optimizely “Vulnerability”

Update 25th June 2014 7pm IST: With the new version of VWO, we have now…

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Paras Chopra

Paras Chopra

11 Min Read
5 A/B Testing Results that Surprised the Experts

5 A/B Testing Results that Surprised the Experts

One of the things I absolutely love about split testing is its inherent ability to…

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Justin Rondeau

Justin Rondeau

6 Min Read
Why Most People are Trying to Increase Conversion Rates in the Wrong Places

Why Most People are Trying to Increase Conversion Rates in the Wrong Places

All of us want to increase our website conversion rate. We all know it can lead…

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Jeremy Reeves

Jeremy Reeves

7 Min Read
Testimonials: How to Squeeze the Very Last Ounce of Conversions Out of Them

Testimonials: How to Squeeze the Very Last Ounce of Conversions Out of Them

Adding testimonials to your site is a no-brainer. But do you ever stop to think…

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Smriti Chawla

Smriti Chawla

8 Min Read
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Shanaz Khan from VWO

Hi, I am Pratyusha from the VWO Research Desk.

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