Wingify Is Changing The Guard. Meet The New CEO.

Wingify Is Changing The Guard. Meet The New CEO.

Eight years ago I met Sparsh Gupta, who quit his comfortable job in London and…

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Paras Chopra

Paras Chopra

3 Min Read
VWO Was Colart’s First Choice As An Optimization Platform

VWO Was Colart’s First Choice As An Optimization Platform

We spoke with Patxi Gadanon, who works as a Senior Web Manager for one of…

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Smriti Chopra

Smriti Chopra

7 Min Read
7 Powerful Psychology Lessons That Will Boost Your Digital Marketing Game

7 Powerful Psychology Lessons That Will Boost Your Digital Marketing Game

This is a guest post by Alexander Bickov, a Riga-based product designer with over 15…

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Alexander Bickov

Alexander Bickov

6 Min Read
How New Year Resolutions Can Help You Optimize Your Life

How New Year Resolutions Can Help You Optimize Your Life

We’re all aware that our time on this planet is limited. It’s an undeniable, yet…

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Ankur Sharma

Ankur Sharma

7 Min Read
Looking Into The Future: eCommerce Marketing Trends for 2018

Looking Into The Future: eCommerce Marketing Trends for 2018

2018 is just around the corner! While marketers are putting together their annual marketing strategy for the next…

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Madhuri Guram

Madhuri Guram

2 Min Read
Conversion Rate Audit: The First Step Of The CRO Process

Conversion Rate Audit: The First Step Of The CRO Process

Like everything else, there is perfect timing to start with your CRO process. Rush in…

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Ruchika Sharma

Ruchika Sharma

9 Min Read
The Secret Weapon To Getting Higher Conversions: Triggered Push Notification Campaigns

The Secret Weapon To Getting Higher Conversions: Triggered Push Notification Campaigns

A campaign aimed at everyone strikes a chord with no one. Promotional content that is…

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Namraata B

Namraata B

6 Min Read
How to Optimize Your Conversion Funnel With Push Notifications

How to Optimize Your Conversion Funnel With Push Notifications

Your conversion funnel is simply a roadmap that you create for potential customers. It is…

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Radhika Chugh

Radhika Chugh

12 Min Read
Why Are Businesses Not Satisfied With Their Conversion Rates, And What Can They Do About It?

Why Are Businesses Not Satisfied With Their Conversion Rates, And What Can They Do About It?

You’re spending time, energy, and money on content, paid media, and advertising to build awareness,…

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Ruchika Sharma

Ruchika Sharma

4 Min Read
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Shanaz Khan from VWO

Hi, I am Pratyusha from the VWO Research Desk.

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