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Thanks to CloudFront, VWO is faster than ever

Thanks to CloudFront, VWO is faster than ever

Continuing our mission to juice up backend infrastructure of VWO, today we switched to a…

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Paras Chopra

Paras Chopra

2 Min Read
Consolidated clickmaps and heatmaps: a new method for analyzing visitor activity

Consolidated clickmaps and heatmaps: a new method for analyzing visitor activity

We had launched clickmaps and heatmaps for A/B tests recently in VWO. Since then it…

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Paras Chopra

Paras Chopra

3 Min Read
How pricing plans evolved over time for a SaaS startup

How pricing plans evolved over time for a SaaS startup

We are in the process of finalizing pricing for my startup VWO, which is an…

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Paras Chopra

Paras Chopra

7 Min Read
A/B Test Statistical Significance Calculator [Free Excel]

A/B Test Statistical Significance Calculator [Free Excel]

*Note: This post has been recently updated. The statistics of A/B testing results can be…

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Paras Chopra

Paras Chopra

4 Min Read
What you really need to know about mathematics of A/B split testing

What you really need to know about mathematics of A/B split testing

Recently, I  published an A/B split testing case study where an eCommerce store reduced bounce…

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Paras Chopra

Paras Chopra

5 Min Read
How to benchmark competition conversion rates using Alexa in two super simple steps

How to benchmark competition conversion rates using Alexa in two super simple steps

Let’s face the truth; Alexa[1] is not the best source of traffic data out there…

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Paras Chopra

Paras Chopra

4 Min Read
List of Industry Standard Conversion Rates and Bounce Rates

List of Industry Standard Conversion Rates and Bounce Rates

Lot of people inquire about what an ideal bounce rate or conversion rate is and…

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Paras Chopra

Paras Chopra

Less Than a Min Read
Stop measuring number of pageviews on your website! Measure the right metric: Visitor Lifetime Value

Stop measuring number of pageviews on your website! Measure the right metric: Visitor Lifetime Value

When people install a shiny, new (and possibly free) web analytics tool, few of the…

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Paras Chopra

Paras Chopra

4 Min Read
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Shanaz Khan from VWO

Hi, I am Shanaz from the VWO Research Desk.

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