Top 10 Shopify Heatmap Apps [With Features – 2024]

Top 10 Shopify Heatmap Apps [With Features – 2024]

Shopify is one of the most widely used platforms to host eCommerce websites. Yet, there…

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Shanaz Khan

Shanaz Khan

15 Min Read
Mobile App Heatmaps: Improve UX and Engagement

Mobile App Heatmaps: Improve UX and Engagement

In 2023, we’re looking at around 5.25 billion smartphone users worldwide, with a yearly increase…

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Shanaz Khan

Shanaz Khan

15+ Min Read
Multi-Armed Bandit (MAB) – A/B Testing Sans Regret

Multi-Armed Bandit (MAB) – A/B Testing Sans Regret

Most readers of this blog would be familiar with A/B Testing. Just as a quick…

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Shubhankar Gupta

Shubhankar Gupta

14 Min Read
How to Use VWO in Times of Uncertainty

How to Use VWO in Times of Uncertainty

We recently published our advice on what businesses should be optimizing during the COVID-19 pandemic.…

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Paras Chopra

Paras Chopra

7 Min Read
Testing Visibility: Exporting Key Metrics from VWO for Stakeholders via APIs

Testing Visibility: Exporting Key Metrics from VWO for Stakeholders via APIs

I work as a web analytics consultant, helping companies and other organizations use data to…

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Ana Kravitz

Ana Kravitz

4 Min Read
Website Copywriting: The Ka-Ching in your Conversion Rates

Website Copywriting: The Ka-Ching in your Conversion Rates

Website copywriting that sells sizzle AND steak is part art, part science. There is a…

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Astha Khandelwal

Astha Khandelwal

11 Min Read
Lead Magnet: Your Digital Honeypot

Lead Magnet: Your Digital Honeypot

Put simply, lead magnets are digital honeypots that trade your personal information in lieu of…

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Bhavya Sahni

Bhavya Sahni

6 Min Read
How To Build A Culture Of Experimentation?

How To Build A Culture Of Experimentation?

No matter big or small, organizations today must realize & embrace the power of a…

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Astha Khandelwal

Astha Khandelwal

11 Min Read
How to Create a Strong A/B Testing Hypothesis?

How to Create a Strong A/B Testing Hypothesis?

Experimenting without a hypothesis is akin to getting lost in a labyrinth—it may appear that…

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Nida Zehra

Nida Zehra

9 Min Read
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Shanaz Khan from VWO

Hi, I am Pratyusha from the VWO Research Desk.

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