Hi, I’m Pratyusha Guha, associate manager - content marketing at VWO. For the past 5 years, I've written B2B content for various brands. My entry into CRO was through writing content about eCommerce optimization. Currently, I've broadened my expertise to write about conversion optimization across various industries, including SaaS, travel, e-learning, and more. I'm fascinated by user experience, and I enjoy writing content that empathizes with readers and helps them solve challenges. If you'd like to talk about life or just need a non-judgmental ear, I'm here to listen.
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The product page is the most crucial page on your eCommerce website. This is where…
Pratyusha Guha
14 Min Read
In today’s hyper-connected world, where customers are spoiled for more choices, mastering the art of…
Pratyusha Guha
14 Min Read
If you’re a product manager and believe that you’ve created an app that your audience…
Pratyusha Guha
14 Min Read
Struggling because your free trial and demo request forms aren’t delivering the leads you want?…
Pratyusha Guha
10 Min Read
Let’s say you want to learn how to ride a bike. Would you start reading…
Pratyusha Guha
12 Min Read
A bookstore is nestled in a busy downtown area. In a city dominated by competitive…
Pratyusha Guha
15 Min Read
History has shown that cutting down on the marketing budget during a recession is never…
Pratyusha Guha
10 Min Read
Think of shopping on an eCommerce website as taking a trip to a mall. Both…
Pratyusha Guha
14 Min Read
Hey there! We are beyond delighted with your unwavering love for our content. Your support…
Pratyusha Guha
4 Min Read
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