All posts by Mohita Nagpal

Seven years ago, VWO was created with the aim to make marketers’ lives simpler. With…

A/B testing is the scientific way of arriving at the truth, or at least the…

Imagine that you’re redecorating your house. You head to the hardware store to buy some…

So you’ve spent time, money and effort creating your online shop. Your landing page is…

Yes, you heard that right. The age old debate has finally been put to rest.…

We asked online shoppers what were their biggest pain points, what made them purchase right away,…

With more than $262 billion in annual spend last year and the figure projected to…

With the MLB World Series fever in full swing, it’s a good time for online…

So you run a test or two, have your moments of virtual euphoria and promise yourself…