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Why we are Evolving into a Conversion Optimization Platform

Seven years ago, VWO was created with the aim to make marketers’ lives simpler. With…

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Mohita Nagpal

Mohita Nagpal

3 Min Read

[Infographic] 14 Times In Business You Should A/B Test

A/B testing is the scientific way of arriving at the truth, or at least the…

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Mohita Nagpal

Mohita Nagpal

2 Min Read

[Infographic] A Newbie’s Guide to A/B Testing

Imagine that you’re redecorating your house. You head to the hardware store to buy some…

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Mohita Nagpal

Mohita Nagpal

2 Min Read

[Infographic] The Anatomy of a Perfect Checkout Page

So you’ve spent time, money and effort creating your online shop. Your landing page is…

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Mohita Nagpal

Mohita Nagpal

3 Min Read

A/B test proves that women find bearded men more attractive

Yes, you heard that right. The age old debate has finally been put to rest.…

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Mohita Nagpal

Mohita Nagpal

4 Min Read

[Infographic] VWO eCommerce Survey 2014: What Makes Shoppers Buy

We asked online shoppers what were their biggest pain points, what made them purchase right away,…

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Mohita Nagpal

Mohita Nagpal

Less Than a Min Read

5 Consumer Insights from VWO eCommerce Survey 2014

With more than $262 billion in annual spend last year and the figure projected to…

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Mohita Nagpal

Mohita Nagpal

4 Min Read

(Infographic) How Sports Marketers Can Increase Online Sales

With the MLB World Series fever in full swing, it’s a good time for online…

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Mohita Nagpal

Mohita Nagpal

Less Than a Min Read

Why Random A/B Testing is a One Night Stand

So you run a test or two, have your moments of virtual euphoria and promise yourself…

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Mohita Nagpal

Mohita Nagpal

5 Min Read
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Shanaz from VWO

Hi, this is Shanaz from VWO Research Desk.

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