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Why we are Evolving into a Conversion Optimization Platform

Why we are Evolving into a Conversion Optimization Platform

Seven years ago, VWO was created with the aim to make marketers’ lives simpler. With…

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Mohita Nagpal

Mohita Nagpal

3 Min Read
[Infographic] 14 Times In Business You Should A/B Test

[Infographic] 14 Times In Business You Should A/B Test

A/B testing is the scientific way of arriving at the truth, or at least the…

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Mohita Nagpal

Mohita Nagpal

2 Min Read
[Infographic] The Anatomy of a Perfect Checkout Page

[Infographic] The Anatomy of a Perfect Checkout Page

So you’ve spent time, money and effort creating your online shop. Your landing page is…

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Mohita Nagpal

Mohita Nagpal

3 Min Read
A/B test proves that women find bearded men more attractive

A/B test proves that women find bearded men more attractive

Yes, you heard that right. The age-old debate has finally been put to rest. For…

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Mohita Nagpal

Mohita Nagpal

4 Min Read
Why Random A/B Testing is a One Night Stand

Why Random A/B Testing is a One Night Stand

So you run a test or two, have your moments of virtual euphoria and promise yourself…

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Mohita Nagpal

Mohita Nagpal

5 Min Read
14 Ways to Reduce Bounce Rate and Increase Engagement for eCommerce

14 Ways to Reduce Bounce Rate and Increase Engagement for eCommerce

eCommerce bounce rate may sound like a familiar problem to many. Visitors land on your…

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Mohita Nagpal

Mohita Nagpal

9 Min Read
9 Insane Copywriting Examples for More Conversions

9 Insane Copywriting Examples for More Conversions

I will keep this part super-short and take you directly to the land of some…

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Mohita Nagpal

Mohita Nagpal

6 Min Read
Calculator to see if Adwords will be profitable for your SaaS business

Calculator to see if Adwords will be profitable for your SaaS business

This post will help you calculate if a PPC campaign at a certain cost-per-click (CPC)…

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Mohita Nagpal

Mohita Nagpal

4 Min Read
12 Game-Changing A/B Testing Tips for 2014

12 Game-Changing A/B Testing Tips for 2014

A new year demands fresh ideas, resolutions and plans. It’s that time of the year…

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Mohita Nagpal

Mohita Nagpal

9 Min Read
12
Shanaz Khan from VWO

Hi, I am Shanaz from the VWO Research Desk.

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