VWO Testing
A/B Testing

A/B Testing Solutions to Maximize Your Website Conversions

Create and A/B test different versions of your website and its elements to continuously discover the best-performing versions that improve your conversions.

Know More
Complies with:
VWO GDPR Ready Badge
VWO CCPA Ready Badge
VWO G2Crowd Leader Spring Badge
VWO BS 10012 Certification Badge
Follow us and stay on top of everything CRO
Related content:

[Infographic] 14 Times In Business You Should A/B Test

1 Min Read

A/B testing is the scientific way of arriving at the truth, or at least the best option in a given set of conditions. Website A/B testing broadly means testing two versions of a webpage to see which fares better with your visitors and earns you more sales or conversions.

Scientists and engineers have been using the scientific method of experimentation for hundreds of years. Now, the culture of experimentation is changing the way businesses grow. Businesses that have embraced A/B testing have embraced the data-driven culture. They make decisions based on the basis of numbers and not on the basis of gut, feeling, instinct, or sheer complacency. With the right testing methods, companies can see up to a 50% increase in conversion rates.

Download Free: A/B Testing Guide

However, old habits die hard. It’s easy to fall into old patterns. In order to make sure you don’t do that, we have created this infographic which illustrates 14 everyday situations at work where you or your colleagues run the risk of doing things the old way. Every time you plan to make a decision just because your competitor is doing so, or a colleague with experience says that’s how most companies do it, or just because it’s the popular opinion, you run the risk of getting into a rut.

Every time you catch yourself being the central protagonist in either of these situations, take a pause, step back and see if it’s possible to A/B test.

Happy testing!

Click to get the full image
Learn AB Testing From Infographic

Mohita Nagpal
Mohita Nagpal A lover of the written word, I plan to be the planet's first sit-down comedian. When I am not rethinking a misplaced comma, I write about conversion optimization and website usability. You can follow me @mohitanagpal
Share
More from VWO on A/B Testing
The World Has Moved On From Plain Vanilla A/B Testing. Have You?

The World Has Moved On From Plain Vanilla A/B Testing. Have You?

10 years ago, when our CEO Paras wrote about A/B testing on Smashing Magazine, it…

Read More
Taruna

Taruna

9 Min Read
How to Create a Strong A/B Testing Hypothesis?

How to Create a Strong A/B Testing Hypothesis?

Experimenting without a hypothesis is akin to getting lost in a labyrinth—it may appear that…

Read More
Nida Zehra

Nida Zehra

9 Min Read
5 A/B Testing Results that Surprised the Experts

5 A/B Testing Results that Surprised the Experts

One of the things I absolutely love about split testing is its inherent ability to…

Read More
Justin Rondeau

Justin Rondeau

6 Min Read

Scale your A/B testing and experimentation with VWO.

Start Free Trial Request Demo
Invalid Email

DOWNLOAD A/B TESTING FREE E-BOOK

FREE A/B TESTING KIT