VWO Logo
Dashboard
VWO Testing
A/B Testing

A/B Testing Solutions to Maximize Your Website Conversions

Create and A/B test different versions of your website and its elements to continuously discover the best-performing versions that improve your conversions.

Know more
Complies with:
VWO GDPR Ready Badge
VWO CCPA Ready Badge
VWO G2Crowd Leader Spring Badge
VWO BS 10012 Certification Badge

We tweet useful stuff daily

Related content:

[Infographic] 14 Times In Business You Should A/B Test

1 Min Read

A/B testing is the scientific way of arriving at the truth, or at least the best option in a given set of conditions. Website A/B testing broadly means testing two versions of a webpage to see which fares better with your visitors and earns you more sales or conversions.

Scientists and engineers have been using the scientific method of experimentation for hundreds of years. Now, the culture of experimentation is changing the way businesses grow. Businesses that have embraced A/B testing have embraced the data-driven culture. They make decisions based on the basis of numbers and not on the basis of gut, feeling, instinct, or sheer complacency. With the right testing methods, companies can see up to a 50% increase in conversion rates.

However, old habits die hard. It’s easy to fall into old patterns. In order to make sure you don’t do that, we have created this infographic which illustrates 14 everyday situations at work where you or your colleagues run the risk of doing things the old way. Every time you plan to make a decision just because your competitor is doing so, or a colleague with experience says that’s how most companies do it, or just because it’s the popular opinion, you run the risk of getting into a rut.

Every time you catch yourself being the central protagonist in either of these situations, take a pause, step back and see if it’s possible to A/B test.

Happy testing!

Click to get the full image
Learn AB Testing From Infographic

Mohita Nagpal
Mohita Nagpal A lover of the written word, I plan to be the planet's first sit-down comedian. When I am not rethinking a misplaced comma, I write about conversion optimization and website usability. You can follow me @mohitanagpal
More from VWO on A/B Testing
Key Differences Between Multivariate Testing (MVT) & A/B Testing

Key Differences Between Multivariate Testing (MVT) & A/B Testing

Multivariate testing (MVT) is a form of testing in which changes are made to multiple…

Read More
Paras Chopra

Paras Chopra

2 Min Read
How to Calculate A/B Testing Sample Sizes?

How to Calculate A/B Testing Sample Sizes?

(This post is a scientific explanation of the optimal sample size for your tests to…

Read More
Kees Schippers

Kees Schippers

14 Min Read
A Practical Guide to Split Testing

A Practical Guide to Split Testing

Over the past decade, experience optimizers have crafted many strategies to effectively and efficiently increase…

Read More
Astha Khandelwal

Astha Khandelwal

8 Min Read

Scale your A/B testing and experimentation with VWO.

Start Free Trial Request Demo
Shanaz Khan from VWO

Hi, I am Shanaz from the VWO Research Desk.

Join our community of 10,000+ Marketing, Product & UX Folks today & never miss the latest from the world of experience optimization.

A value for this field is required.

Thank you!

Check your inbox for the confirmation mail