VWO Logo
Like this post?
Read our in-depth guide to A/B Testing
Share this post
2 Min Read

[Infographic] 14 Times In Business You Should A/B Test

Mohita Nagpal
Mohita Nagpal
A lover of the written word, I plan to be the planet's first sit-down comedian. When I am not rethinking a misplaced comma, I write about conversion optimization and website usability. You can follow me @mohitanagpal

A/B testing is the scientific way of arriving at the truth, or at least the best option in a given set of conditions. Website A/B testing broadly means testing two versions of a webpage to see which fares better with your visitors and earns you more sales or conversions.

Scientists and engineers have been using the scientific method of experimentation for hundreds of years. Now, the culture of experimentation is changing the way businesses grow. Businesses which have embraced A/B testing have embraced the data-driven culture. They take decisions based on the basis of numbers and not on the basis of gut, feeling, instinct or sheer complacency. With the right testing methods, companies can see up to 50% increase in conversion rates.

However, old-habits die hard. It’s easy to fall into old-patterns. In order to make sure you don’t do that, we have created this infographic which illustrates 14 everyday situations at work where you or your colleagues run the risk of doing things the old way. Every time you plan to take a decision just because your competitor is doing so, or a colleague with experience says that’s how most companies do it or just because it’s the popular opinion, you run the risk of getting into a rut.

Every time you catch yourself being the central protagonist in either of these situations, take a pause, step back and see if it’s possible to A/B test.

Happy testing!

Click to get the full image
Learn AB Testing From Infographic


Like this post?
Read our in-depth guide to A/B Testing
More from VWO

Appsumo Reveals its A/B Testing Secret: Only 1 Out of 8 Tests Produce Results

This is the 2nd article in the series of interviews and guest posts we are…

Read More
Paras Chopra

Paras Chopra

5 Min Read

Why Random A/B Testing is a One Night Stand

So you run a test or two, have your moments of virtual euphoria and promise yourself…

Read More
Mohita Nagpal

Mohita Nagpal

5 Min Read

What is an A/A Test? Why Should You Care? Learn More

An A/A test pits two exactly identical pages against each other instead of two different…

Read More
Mani Makkar

Mani Makkar

12 Min Read
Shanaz Khan from VWO

Hi, I am Shanaz from the VWO Research Desk.

Join our community of 10,000+ Marketing, Product & UX Folks today & never miss the latest from the world of experience optimization.

A value for this field is required.

Thank you!

Check your inbox for the confirmation mail