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[Infographic] 14 Times In Business You Should A/B Test

A/B testing is the scientific way of arriving at the truth, or at least the best option in a given set of conditions. Website A/B testing broadly means testing two versions of a webpage to see which fares better with your visitors and earns you more sales or conversions.

Scientists and engineers have been using the scientific method of experimentation for hundreds of years. Now, the culture of experimentation is changing the way businesses grow. Businesses which have embraced A/B testing have embraced the data-driven culture. They take decisions based on the basis of numbers and not on the basis of gut, feeling, instinct or sheer complacency. With the right testing methods, companies can see up to 50% increase in conversion rates.

However, old-habits die hard. It’s easy to fall into old-patterns. In order to make sure you don’t do that, we have created this infographic which illustrates 14 everyday situations at work where you or your colleagues run the risk of doing things the old way. Every time you plan to take a decision just because your competitor is doing so, or a colleague with experience says that’s how most companies do it or just because it’s the popular opinion, you run the risk of getting into a rut.

Every time you catch yourself being the central protagonist in either of these situations, take a pause, step back and see if it’s possible to A/B test.

Happy testing!

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A lover of the written word, I plan to be the planet's first sit-down comedian. When I am not rethinking a misplaced comma, I write about conversion optimization and website usability. You can follow me @mohitanagpal

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