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A/B testing is the scientific way of arriving at the truth, or at least the…
Mohita Nagpal
1 Min ReadSo you’ve spent time, money, and effort creating your online shop. Your landing page is…
Mohita Nagpal
2 Min ReadDisclaimer: This is a fictional piece intended for fun reading. Yes, you heard that right.…
Mohita Nagpal
4 Min ReadSo you run a test or two, have your moments of virtual euphoria, and promise yourself…
Mohita Nagpal
5 Min ReadeCommerce bounce rate may sound like a familiar problem to many. Visitors land on your…
Mohita Nagpal
9 Min ReadConversion copywriting is a key part of any website – from headlines and body copy…
Mohita Nagpal
5 Min ReadGoogle Ads (formerly AdWords) is a core digital marketing channel for most businesses. But how…
Mohita Nagpal
3 Min ReadA new year demands fresh ideas, resolutions and plans. It’s that time of the year…
Mohita Nagpal
8 Min ReadZappos, Target and Walmart. What do these eCommerce giants have in common? They all command…
Mohita Nagpal
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