A marketing enthusiast who holds experience in creating informative content around the culture of experimentation and conversion rate optimization. She has a knack for learning and loves to explore new and innovative avenues of the industry. In the last couple of years, she has grown as a CRO enthusiast and aims to gain mastery in the field.
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Imagine there’s a cupcake fair in your community and you’re dying to relish a good,…
Astha Khandelwal
11 Min Read
Colors are one of the most powerful visual cues to draw someone’s immediate attention and…
Astha Khandelwal
7 Min Read
Engaging and re-engaging users on your website can be a daunting task. Sure, media channels…
Astha Khandelwal
11 Min Read
Did you know, your subscriber count can inevitably enhance your brand’s visibility in the online…
Astha Khandelwal
12 Min Read
This article attempts to decode how two of the biggest internet behemoths, Netflix and Amazon…
Astha Khandelwal
7 Min Read
Check out how VWO’s dynamic heatmaps help e-commerce companies study and analyze customer behavior on…
Astha Khandelwal
7 Min Read
Heatmaps are one of the most effective analytical tools to help B2B marketers better understand…
Astha Khandelwal
8 Min Read
Understanding how heatmaps, as a qualitative research tool, can help marketers map the performance of…
Astha Khandelwal
6 Min Read
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We're satisfied and glad we picked VWO. We're getting the ROI from our experiments.
Christoffer Kjellberg CRO Manager
VWO has been so helpful in our optimization efforts. Testing opportunities are endless and it has allowed us to easily identify, set up, and run multiple tests at a time.
Elizabeth Levitan Digital Optimization Specialist
As the project manager for our experimentation process, I love how the functionality of VWO allows us to get up and going quickly but also gives us the flexibility to be more complex with our testing.
Tara Rowe Marketing Technology Manager
You don't need a website development background to make VWO work for you. The VWO support team is amazing
Elizabeth Romanski Consumer Marketing & Analytics Manager
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