Why Random A/B Testing is a One Night Stand

Why Random A/B Testing is a One Night Stand

So you run a test or two, have your moments of virtual euphoria, and promise yourself…

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Mohita Nagpal

Mohita Nagpal

5 Min Read
The World Has Moved On From Plain Vanilla A/B Testing. Have You?

The World Has Moved On From Plain Vanilla A/B Testing. Have You?

10 years ago, when our CEO Paras wrote about A/B testing on Smashing Magazine, it…

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Taruna

Taruna

9 Min Read
Proving Returns from A/B Testing – 6 Ways to Keep Your Boss Happy

Proving Returns from A/B Testing – 6 Ways to Keep Your Boss Happy

To gain results from testing, you need to believe in it strongly. You cannot look…

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Smriti Chawla

Smriti Chawla

7 Min Read
5 A/B Testing Results that Surprised the Experts

5 A/B Testing Results that Surprised the Experts

One of the things I absolutely love about split testing is its inherent ability to…

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Justin Rondeau

Justin Rondeau

6 Min Read
How To Do A/B Split Testing on Low Traffic Sites

How To Do A/B Split Testing on Low Traffic Sites

What does ‘low traffic’ really mean? How much traffic does it refer to? On a…

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Smriti Chawla

Smriti Chawla

9 Min Read
A/B Testing for Big Wins – When You Should Do It & How You Should Do It

A/B Testing for Big Wins – When You Should Do It & How You Should Do It

Button color tests. Font size tests. Headline tests. Run them all you want. But remember…

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Smriti Chawla

Smriti Chawla

8 Min Read
How To Use Image Carousels the Right Way?

How To Use Image Carousels the Right Way?

Oh, the annoying merry-go-rounds! I’ve lost track of the number of times I’ve tried to…

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Smriti Chawla

Smriti Chawla

7 Min Read
Call to Action Buttons: The Ultimate Guide with Best Practices and Examples

Call to Action Buttons: The Ultimate Guide with Best Practices and Examples

Call-to-action (CTA) buttons are your visitors’ guides that help them accomplish a goal and contribute…

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Smriti Chawla

Smriti Chawla

6 Min Read
Should you hire an agency for your A/B testing or should you do it yourself?

Should you hire an agency for your A/B testing or should you do it yourself?

To be the most successful with your website testing efforts and results, you need more…

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Rich Page

Rich Page

5 Min Read
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Shanaz Khan from VWO

Hi, I am Pratyusha from the VWO Research Desk.

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