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VWO INSIGHTS

Discover growth opportunities on your website or mobile app

VWO Insights is a user behavior analytics tool that helps you understand user journeys and identify conversion roadblocks using session recordings, heatmaps, surveys, form analytics, and funnels.

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Top-Unternehmen vertrauen auf VWOs Verhaltensanalyse-Plattform

IMB Bank
Ubisoft
Zoominfo
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BrowserStack
Kong
Clickview
Opentable
Schbang
Anaconda
Rategenius

Nachgewiesene Verbesserung von Geschäftsmetriken

Erfahren Sie, wie unsere Kunden Insights aus Verhaltensdaten nutzen, um das User-Erlebnis zu verbessern, datengestützte Experimente durchzuführen und Conversion-Metriken zu verbessern.

Zoom in on the insights that matter the most

Stay on top of your user’s experience on your website or app. The dashboard is your control center that zooms in on user struggles quickly. Find bugs, identify user friction, track campaigns, and more.

Website

Mobile

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Optimize any metric with server-side A/b testing
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Assess Friction with Experience Scores

Identify high-friction recordings, easily uncover the reasons, and track trends over time.

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Optimize any metric with server-side A/b testing
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Identify Visitor Segments with High Friction

Discover which visitors experience website issues such as rage clicks and dead clicks.

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Optimize any metric with server-side A/b testing
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Uncover Recurring Issues

Obtain a detailed overview of issue types and their frequency, and access recordings of specific errors to facilitate resolution.

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Optimize any metric with server-side A/b testing
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Enhance Your Website with Actionable Insights

Dive into data-driven conclusions, pinpoint prevalent errors, and identify segments that require improvements for an unparalleled user experience.

Optimize any metric with server-side A/b testing
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Address Friction Points:

Identify high-friction recordings and swiftly determine underlying causes. Track trends over time to optimize performance.

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Optimize any metric with server-side A/b testing
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Spot Problematic User Segments

Identify users experiencing issues such as crashes, rage taps, dead taps, or app non-responsiveness (ANRs).

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Optimize any metric with server-side A/b testing
3

Identify Common Issues

Gain a detailed overview of issue types and their frequency, and access recordings of specific errors.

Next
Optimize any metric with server-side A/b testing
4

Optimize Your App with Actionable Insights

Dive into data to uncover prevalent errors and identify segments needing improvement for an unparalleled user experience.

Zoom in on the insights that matter the most

Stay on top of your user’s experience on your website or app. The dashboard is your control center that zooms in on user struggles quickly. Find bugs, identify user friction, track campaigns, and more.

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*coming soon
Optimize any metric with server-side A/b testing
1

Assess Friction with Experience Scores

Identify high-friction recordings, easily uncover the reasons, and track trends over time.

Next
Optimize any metric with server-side A/b testing
2

Identify Visitor Segments with High Friction

Discover which visitors experience website issues such as rage clicks and dead clicks.

Next
Optimize any metric with server-side A/b testing
3

Uncover Recurring Issues

Obtain a detailed overview of issue types and their frequency, and access recordings of specific errors to facilitate resolution.

Next
Optimize any metric with server-side A/b testing
4

Enhance Your Website with Actionable Insights

Dive into data-driven conclusions, pinpoint prevalent errors, and identify segments that require improvements for an unparalleled user experience.

Optimize any metric with server-side A/b testing
1

Address Friction Points

Identify high-friction recordings and swiftly determine underlying causes. Track trends over time to optimize performance.

Next
Optimize any metric with server-side A/b testing
2

Spot Problematic User Segments

Identify users experiencing issues such as crashes, rage taps, dead taps, or app non-responsiveness (ANRs).

Next
Optimize any metric with server-side A/b testing
3

Identify Common Issues

Gain a detailed overview of issue types and their frequency, and access recordings of specific errors.

Next
Optimize any metric with server-side A/b testing
4

Optimize Your App with Actionable Insights

Dive into data to uncover prevalent errors and identify segments needing improvement for an unparalleled user experience.

Feature-packed, so you’re never short on insights

VWO Insights supports six powerful features to help you conduct a 360-degree qualitative analysis for endless optimization ideas.

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Watch exactly how users navigate through your website or app

Record and replay user sessions on your website or app to grasp how users struggle before converting or dropping off.

Explore Session Recordings
an illustration describes how Session Recordings can be helpful in VWO Application

Pinpoint struggles before conversion

Be it struggle behaviors like rage clicks or drop-offs in a conversion funnel, you can filter and watch just those sessions to troubleshoot and resolve friction areas.

Understand specific users & their interactions

Analyze interactions of any user cohort (like technology, behavior, geography, etc.) on your app or a website, such as users who saw an A/B campaign, scrolled to a point, clicked an element, and more.

Collaborate easily and analyze faster

Note observations within recordings by flagging the exact moment. Share it with your team (within or outside VWO account) with comments. Save or download the recordings for quick access, and get previously searched recordings in 1-click.

Respect privacy and control data collection

Capture 100% user sessions or sample a subset of users. You can choose to display or hide sensitive information in your recordings. VWO hides all Personal Identifiable Info (PII) and critical presses by default.

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Visualize user engagement with clicks and scrolls heatmaps

Get an easy-to-digest visual representation of clicks, taps, and scrolls made by users on your website or mobile app. In a single glance, uncover what matters to your users and whether they interact with elements or sections that matter to you.

Explore Heatmaps
an illustration describes how heatmaps appears

Identify content important to your users

View unlimited heatmaps for web pages or app screens that are parts of your most critical funnels. Identify the importance of sections by comparing click areas. Pinpoint the correct placements of your CTAs.

Gauge visibility of your targeted content

See how deep users scroll on important website pages or app screens. Discover if they are reaching important sections or dropping off sooner. Prioritize content based on scrollmap insights.

Analyze user interactions with dynamic content

Through live website heatmaps, learn how users interact with popups, modals, or pages with dynamic URLs (e.g., pages behind a login). You can even look at engagement on historical web page elements.

Access & share insights instantly

Access important heatmaps in 1-click with heatmap views. Download or share heatmaps with your teams even if they don't have a VWO account. Your observations get automatically attached with heatmap screenshots for simpler collaboration.

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Ask users for direct feedback on their preferences

Quantitive data only tells us how a user behaves, but not why. Surveys let you prompt visitors with targeted questions at the right touchpoint to get direct and objective input on their preferences.

Explore Surveys
an illustration describes how Surveys can be created in VWO Application

Craft your questions with AI

Not sure what questions to ask? Input your objective or select from trending goals, and let AI design an optimal survey for you. Prefer a hands-on approach? Feel free to create one manually.

Design surveys for all your needs

Choose response types from text, checkboxes, or MCQs, among others. Customize your design and triggers to calculate Net Promoter Score, gather ratings or feedback, understand why users drop off, or simply know of their preferred product.

Run surveys after critical user events

Trigger surveys at any point of the user's journey upon specific user actions like views, clicks, scrolls, no. of pages visited, exit intent, video watched, or test variation seen.

Analyze responses quickly with AI

Let AI auto-generate concise reports for you. You can also keep tabs on users who saw, attempted, or completed a survey. View the most common responses in a word cloud and do advanced survey operations like watching sessions of unsatisfied users or exporting responses in a CSV file.

Enhance your survey capabilities

White-label your surveys to align with your brand and apply various design themes. Configure surveys to change questions based on specific user choices. Specific actions can also be triggered when users see, answer, or complete a survey via APIs.

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Understand why users don’t fill your lead forms

You must optimize your forms to perfection to increase sign-ups or capture more leads. Form analytics shows how and where to improve your forms to reach your goals.

Explore Form Analytics
an illustration describes how VWO Application can be used in Forms

Identify fields causing friction

Analyze our in-depth form field reports, gauging which fields users ignore, refill, or drop off from. You can discover time spent on each field and how much of that is spent in filling or in activity too.

Track specific users at specific time

You can track forms for specific user segments or page URLs and schedule form tracking for a specific period. VWO Insights detects every form on your website automatically.

Visualize performance with reports

Monitor all visitors who land on the page, interact with a form, and hit submit like a conversion funnel. Get in-depth reports with a date filter to analyze spikes or drops in conversion rates over time.

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Track conversions across stages of the user journey

Break down user journeys into critical steps to lead users toward your goals. Track user interactions at each step and discover how to optimize experiences for conversion success.

Explore Funnels
an illustration describes how Funnels looks like in VWO Application

Measure user actions that matter

Track views, clicks, scrolls, taps, form submissions, purchases, and more as events or potential funnel stages. You can even track custom events specific to your business goals, like watching a video, exceeding a session duration, etc.

Monitor how users progress

Create step-by-step funnels by configuring user events at each stage and tracking multiple funnels simultaneously. Keep a tab on funnel conversions with reports that tell you conversion rates at each stage.

Understand funnel drop-offs better

VWO Insights gives you an easy way to watch session recordings and heatmaps of users who dropped off from any funnel step. Analyze why your users don't convert and optimize those friction areas.

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Get insights for any user type or behavior

Do quicker research by filtering user segments the way you want. For example - you want to know why mobile users from Chicago are dropping off, how website users in the UK are responding to your A/B test etc.

an illustration describes how Segments is used in VWO application

Slice insights based on user traits

Segment users with particular attributes like the device they use, the browser or OS they operate, or their traffic source. Leverage properties like UTM, javaScript variables, cookie values, or IP addresses.

Analyze users by interaction events

Analyze just those users who engage with your website or app in a certain way. You can filter based on any behavioral event, whether they are rage-clicking, dropping off, spending specific durations, or experiencing crashes.

Use your own data to build user segments

Sync data from third-party tools (e.g. analytics, CDP, CRM, or CMS tools) in VWO. Filter insights based on synched user attributes like age, average order value, past purchases, preferred products, etc.

Customize & reuse segment logic

Create custom segments by combining various segments based on AND/OR conditions. You can even club multiple conditions together with brackets logic that takes care of any use case you want to try.

Insights that all your teams can use

Our platform is designed to be easy-to-use for all teams, while still offering advanced solutions to solve even the most complex conversion challenges. Everyone in your team can collaborate and build better-performing websites or apps.

Sicherheit und Support auf Enterprise-Niveau

Sicherheit und Support haben für uns höchste Priorität. Erstellen und skalieren Sie Ihre Testprogramme mit Leichtigkeit.

Ihre Daten sind bei uns sicher und geschützt

Wir schätzen das Vertrauen unserer Kunden in unsere Plattform. Daher halten wir uns an Sicherheits- und Datenschutzvorschriften in allen Bereichen und Regionen.

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International Organization Standardization Certification
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International Organization Standardization Certification
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International Organization Standardization Certification

Zwei-Faktor-Authentisierung (2FA)

Erhöhen Sie die Sicherheit Ihres VWO-Kontos mit einer Zwei-Faktor-Authentisierung auf User- oder Workspace-Ebene mithilfe von Authentifizierungs-Apps oder E-Mail-Passcodes.

Datenspeicherung

VWO verfügt über Rechenzentren in den USA, der EU (Belgien) und Indien. Unser CDN verwendet einen Load Balancer, wird auf der Google Cloud Platform gehostet und umfasst 10 Standorte von Japan bis Brasilien, um das Laden zu beschleunigen.

Customer Success Manager

Nutzen Sie unsere Trainingsprogramme und Ihren persönlichen Success Manager, um Ihre Website für bessere Conversions zu optimieren.

Support mit einer konstanten CSAT von ~99%

Sie können das ganze Jahr über auf uns zählen, wenn es um die kleinsten Anfragen oder die komplexesten Experimente geht. Unsere Experten stehen Ihnen immer zur Seite.

Einmalige Anmeldung (SSO)

Melden Sie sich sicher und bequem mit SAML 2.0-basiertem Single Sign-On über Anbieter wie Google, Azure Cloud, OneLogin, Okta und andere bei VWO an.

Rollenbasierte Zugriffsrechte

Erstellen Sie Sub-Accounts und unterschiedliche Benutzerrechte, um Tests für Kunden/Agenturen zu trennen und die Rollen im Unternehmen aufzuteilen.

Betreiben Sie Ihr gesamtes Optimierungsprogramm mit VWO

Verbinden Sie VWO Insights mit unserer End-to-End-Plattform zur Optimierung von Kundenerlebnissen, um eine datengesteuerte Experimentierkultur in Ihrem Unternehmen zu schaffen.

Gemeinsamer Aufbau Ihrer Optimierungspipeline

Sammeln Sie automatisch alle Beobachtungen, die durch VWO Insights gemacht wurden, in einem teamgesteuerten Repository. Erstellen Sie einen Kanban-Board-Workflow mit Beobachtungen, um Ihre Test- und Personalisierungskampagnen zu unterstützen. Fügen Sie unbegrenzt Teammitglieder hinzu und starten Sie Ihr Optimierungsprogramm im Handumdrehen.

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VWO Plan

Erstellen und führen Sie datengestützte Experimente durch

Entwickeln Sie Ihre Beobachtungen von Insights zu Hypothesen, die Sie mit unserer hochentwickelten Experimentierplattform testen können. Kontrollieren Sie die Priorität Ihrer Experimentierideen mit einem robusten ICE-Framework und setzen Sie erfolgreiche Experimente für alle Ihre User ein.

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VWO Testing

Personalisieren Sie Erlebnisse für Ihre Besucher

Verwenden Sie Verhaltensanalysen, um zu verstehen, wie jeder Kunde denkt, und erstellen Sie sinnvolle Erlebnisse, um eine bessere Verbindung zu ihnen herzustellen. Mit VWO Personalize können Sie hochgradig individualisierte Erlebnisse für die richtige Zielgruppe am richtigen Ort zur richtigen Zeit bereitstellen.

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VWO Personalize
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Unsere Kunden lieben VWO Insights!

Die meisten Kunden erwerben VWO Insights, um datengestützte Erkenntnisse zur Optimierung der Kundenerlebnisse zu erhalten. Unsere branchenführenden G2-Bewertungen und CSAT-Benchmarkwerte sind Beweis genug, aber hier sind einige Erfolgsgeschichten in ihren eigenen Worten.

Jenny Hughes
Loef Kleinmeijer
Divakar Ravichandran
Lee Preston

Discover opportunities to improve your website and app conversions.

Insights kostenlos erhalten Demo Anfordern