How Neilson Active Holidays Leveraged Behaviour Analytics by VWO to Boost UX and User Engagement [Case Study]

How Neilson Active Holidays Leveraged Behaviour Analytics by VWO to Boost UX and User Engagement [Case Study]

Neilson Active Holidays is a holiday company focused on creating award-winning travel experiences for its…

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Niti Sharma

Niti Sharma

3 Min Read
Understanding Website Personalization: Examples to Help You Get Started

Understanding Website Personalization: Examples to Help You Get Started

Amazon gets 44% of its customers’ purchases from its personalized product recommendations alone. Now you…

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Niti Sharma

Niti Sharma

7 Min Read
Introducing Experimentation Loop

Introducing Experimentation Loop

Take a look at the history of technological progress. You can see that advanced technology…

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Ketan Pande

Ketan Pande

9 Min Read
eCommerce A/B Testing Ideas Part I: Create a Great First Impression With Your eCommerce Homepage

eCommerce A/B Testing Ideas Part I: Create a Great First Impression With Your eCommerce Homepage

Each page on your eCommerce website has multiple elements that impact your conversions enormously. We…

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Pratyusha Guha

Pratyusha Guha

15+ Min Read
Boost Your Website’s Performance: Best Practices in Optimization, Personalization, and Testing

Boost Your Website’s Performance: Best Practices in Optimization, Personalization, and Testing

Imagine a company that crafts and sells the world’s finest sneakers with the best available…

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Ketan Pande

Ketan Pande

13 Min Read
7 eCommerce Homepage Best Practices to Boost User Experience On Your Website

7 eCommerce Homepage Best Practices to Boost User Experience On Your Website

User experience (UX) is a gauge of how people feel when they interact and engage…

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Kevin Payne

Kevin Payne

13 Min Read
Optimize Your Website Changes With No-Code Visual Editor

Optimize Your Website Changes With No-Code Visual Editor

Technology should enable the creation and not act as a barrier to execute transformational ideas.…

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Nida Zehra

Nida Zehra

7 Min Read
Conversion Rate Optimization Pricing: How to Budget Your CRO Plan?

Conversion Rate Optimization Pricing: How to Budget Your CRO Plan?

Conversion Rate Optimization (CRO) is still under-prioritized at many companies and is often the last,…

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Niti Sharma

Niti Sharma

15+ Min Read
15 Best A/B Testing Tools & Software in 2024 – Top Alternatives to Google Optimize

15 Best A/B Testing Tools & Software in 2024 – Top Alternatives to Google Optimize

According to the 2024 Marketing Technology Landscape report, the number of tools in the optimization,…

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Pratyusha Guha

Pratyusha Guha

15+ Min Read
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Shanaz Khan from VWO

Hi, I am Pratyusha from the VWO Research Desk.

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