How VWO enables speed and ease for your experimentation programHere’s a quick summary of everything we do to boost the performance of your websites and make experimentation easy.
April, 2022
Latest from our world of experimentation
Performance, ease of use, and more
VWO has had a performance-first focus since day 1. So much so that we are rated the fastest experimentation platform in the CRO industry as per third-party web data on Github. You must have noticed how we make it easy for all your teams to launch their first experiments quickly. Should you need any assistance to make the most of our ever-evolving platform, we also have the quickest or the most responsive customer support. Read the next few scrolls to find out all that we do to make it happen.
How experimenting with VWO does not impact your website performance.
VWO SmartCode single-handedly powers your complete web experimentation cycle.
VWO SmartCode gives you access to all our client-side experimentation products in a fraction of a second, keeping your website fast and SEO friendly. It installs effortlessly and self-upgrades while keeping your site robust! With just one code, you can not only run any kinds of experiments on every webpage but also access the behavioral analytics of your website visitors across your tests. With one-view of customer experimentation data tightly integrated with testing, all your experimentation needs are taken care of by one platform.
The changes you’re testing on your website using VWO are applied by executing Javascript and CSS code as those campaign pages are loaded. VWO automatically minifies the code of those pages, no matter how descriptive that code is. As opposed to compression which completely rewrites the binary code to reduce the size, minification simply alters code text to achieve faster loading. Said minification only occurs when the campaign is shown to your visitors. If you use VWO Visual Editor to create your campaigns (our point-and-click tool for easily tweaking elements and creating variations), the code can be shredded by up to 50% in size. Result: campaigns load much, much faster without impacting performance.
Delayed non-critical payload enables faster mobile sites.
We at VWO understand that many of your prospects access your website on mobile. To tackle lags due to inadequate network coverage, VWO delays non-critical payload until all your website resources are loaded. This makes sure that the essential elements of your website load first, so your visitors experience fast-loading mobile sites even in poor coverage areas. It also positively impacts your Google Pagespeed Insights score (PSI score), improving your SEO performance on search engines.
Watch how we enable a human-to-human approach to marketing for Leadstream.
Leadstream is a digital marketing agency specializing in Lead Generation that follows a human-to-human approach to drive growth, as opposed to B2B or B2C. Watch this video to learn how VWO enables Leadstream to strengthen its strategy and generate more leads.
Crawl, walk, run: Build a B2B optimization program that scales.
Watch Erin and Jenn from Qualtrics discuss the three levels of optimization maturity with real-world examples to build a scalable B2B optimization program from getting buy-in to proving its impact.
Try these new upgrades that make experimentation easier for all teams.
We believe experimentation is for all teams. So we built a Visual Editor to give your non-technical workforce the power to test their ideas fast. VWO Visual Editor helps edit/add webpage elements and requires no code changes. VWO’s editor is the first in the industry that allows you to modify elements enclosed in shadow DOMs which are usually restricted to be manipulated by external tools. We are working each day to make our Visual Editor more and more user-friendly and intuitive to make experimentation easy for all. Here are three of such ease-boosting enhancements.
Re-use previous tests to set up and create new experiments quickly.
VWO Visual Editor allows reusing changes that tend to repeat across various campaigns. Apart from bringing visual consistency to your experiments, this feature helps you revalidate an older idea or quickly run a series of similar tests. The Visual Editor equips you with a library where you can save specific modifications on elements (color, position, size, etc.) and widgets (text blocks, banners, pop-ups, etc.). This allows you to generate consistent variations and deploy campaigns, time and again, in minutes.
Re-create elements with similar styles in two clicks.
VWO Visual Editor lets you copy-paste element styles to create visually consistent variations over and over. You have to right-click the element you intend to re-create in the editor, ‘copy styles,’ ‘paste style’ on the new element, and voila. The original style (font, color, formatting, etc.) will be mirrored onto the newly added element, without involving a developer.
Add and test video content like a breeze.
You can now easily add videos (from Youtube, Vimeo, or uploads) to your variation pages. Simply drag and drop the ‘Video’ element from our Element Library to the desired webpage section, choose/upload the video, and done. You can even change the meta properties to customize the behavior of the video elements. This includes removing thumbnails, A/B Testing different videos, experimenting with autoplay, and looping the videos, among other actions.
Continuously improve your website with Kaizen philosophy.
Learn how to use Kaizen principles (Japanese philosophy of continuously improving business) to enhance your website with methodical changes by Zuru Media’s Lee Bradshaw.
It’s effortless to run experiments on Single Page Applications with VWO. Here’s why.
Many websites are built as Single Page Applications (SPAs) as they have a few key advantages over traditional static websites. As much as they work fantastically to create fast and responsive visitor experiences, A/B testing on SPAs can have several challenges. This article deep dives into how VWO’s native support for SPAs and server-side rendering helps build and maintain friction-free experiences while running experiments.
We provide unlimited support to make experimentation easy to use.
Our prompt, relentless support for the smallest of queries is one of the many reasons why over 2500 customers love us (with 99% CSAT). Our support teams consisting of technical experts and CRO specialists are available 24x7-365 to deliver fast and valuable responses for timely resolutions. And we aren’t just saying it, and we have numbers to prove it.
When it comes to performance and speed, we are constantly striving to make improvements. Your evolving needs inspire us to innovate and ease your success continuously. As much as we pride our superiority, we’re humbled by your trust in VWO. Ready to validate an idea you’re proud of?