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Kaizen Philosophy for Continuously Improving Your Website

Duration - 45 minutes

Key Takeaways

  • Standardize and Sustain: Implement the 5S model (Sort, Set in order, Shine, Standardize, Sustain) to create efficient, effective, and sustainable practices. It takes time to form habits, but once formed, they can have a ripple effect across the entire organization.
  • Keep an Ideas Journal: Always have a notepad or log to jot down ideas throughout the day. This could include things that seem inefficient or areas you'd like to improve. Review these ideas regularly.
  • Plan and Implement Changes: Plan out when you're going to make changes to avoid change overload. This could involve a minimum viable testing model or running elements of a test sequentially.
  • Consider Others: Take into account the potential impact of your changes on others. Not everyone will agree with or like the changes you propose, so it's important to consider their perspectives to avoid creating more inefficiencies.
  • Communicate: Whenever change is a factor, consult with those who will be affected. Listen to their comments or concerns, and keep key stakeholders up to date with what you're doing. This will help ensure that your own optimizations don't inadvertently create inefficiencies for others.

Summary of the session

The webinar, hosted by VWO’s Siddharth, features Lee Bradshaw, Head of Organic Growth at Zuru Media discussing the application of Agile and Kaizen principles in Conversion Rate Optimization (CRO). Lee, with 15 years of experience in digital marketing, shares how he transformed CRO at Zuru Media by introducing an agile approach, focusing on iterative changes and constant forward momentum.

He discusses how this approach has increased testing output, reduced turnaround time, and accelerated CRO across client sites. Lee also shares his experience in implementing Kaizen in SEO, emphasizing the importance of continuous incremental change. The webinar concludes with a Q&A session, addressing challenges in implementing Kaizen.

Webinar Video

Webinar Deck

Top questions asked by the audience

  • What are the challenges to implementing Kaizen?

    Oh, wow. Great question. I think it's twofold. I think one of the biggest challenges is discipline and, you know, that's not falling into old habits or losing sight of the essence of Kaizen. You kn ...ow, I'd sort of repeat it earlier. It's that constant continual relative improvement. Don't be disheartened and certainly don't give up just because you're not seeing the results straight away. This is a long process, and it is very much a mindset. And it's a way of forming a habit of continuous improvement. I think the second area where you have to be very conscious is that of, fear of failure. I think there's a huge risk in that. Sometimes you'll win. Sometimes you won't, as I mentioned, Kaizen is all about iterative changes. So just having that momentum and being able to maintain that momentum is key to anything that could jeopardize that really would be the main you know, one of the main implementation issues.

Reading Recommendations

  • The Spirit of Kaizen: Creating Lasting Excellence One Small Step at a Time

    by Robert Maurer

    Discover the power of KAIZEN to make lasting and powerful change in your organization

  • One Small Step Can Change Your Life: The Kaizen Way

    by Robert Maurer

    Improve your life fearlessly with this essential guide to kaizen—the art of making great and lasting change through small, steady steps.

  • The 7 Habits of Highly Effective People

    by Stephen R. Covey

    An ideal guide to building your personality by altering your habits


Disclaimer- Please be aware that the content below is computer-generated, so kindly disregard any potential errors or shortcomings.

Siddharth from VWO: Hello, everyone. Thanks for joining in. I am from VWO. I take care of marketing for the Americas region. I’m very excited about today’s session. ...