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Architecture update: leaner, meaner and faster A/B tests

In our mission to be the best A/B testing platform on earth, we have recently updated Visual Website Optimizer architecture. This blog post updates what has changed and why. Prelude: phasing out of optional page tagging code In addition to tag-less testing which required no code changes, VWO had optional code for people who liked […]

Web designers and developers, we have changed A/B testing forever

Edit: The VWO Editor has undergone a complete makeover since this article was written. For updated usage of the features mentioned here please see the following articles in our knowledge base: Creating a basic Multivariate test Creating an advanced AB/Multivariate test Visual Editor Warning: if the words CSS, JavaScript or jQuery scare you, it’s best not […]

How to visualize A/B test results? Shiny new charts to the rescue

Graphical visualization of dense information is perhaps the most important component for metrics-heavy apps such as Visual Website Optimizer. Accordingly, intuitive display of A/B test results is a priority for us. In the same spirit, we’re happy to  introduced new test result charts. Take a look at the screenshot below and bask in awesomeness: On […]

Debunking seven common excuses for not doing A/B testing

Most likely, A/B testing isn’t a must do activity for you.  After all, it requires spending some time thinking what to test and then some more time is required for coming up with interesting variations. (Luckily, VWO has removed all the technical and integration hassles so you save time there). All in all, it requires […]

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