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VWO BLOG

on Conversion Rate Optimization

To set the definitions right, it is generally agreed that bounce rate is the percentage of visitors who exit the website immediately after arrival. Conversion rate is the percentage of visitors who complete website goal, which may be a signup, subscription, purchase, download, etc. Most people believe that bounce rate and conversion rate is inversely proportional. That is, if bounce…

I have collected 6 research studies on visitor eye tracking and done the studying for you. Here is what eye tracking studies talk about conversion rate optimization: F-Shaped Pattern For Reading Web Content - the most well-known article that laid out the generally proved F-pattern of attention on a webpage. The pattern suggests that  headline and starting paragraph are THE…

There are NOT a lot of free resources available on the Internet for A/B Testing. This post tries to lists the best tools, guides and resources for A/B Testing. As it will be an ever growing list, feel free to make suggestions for additions into the list. Tools Visual Website Optimizer - Our own hassle-free visual A/B, split and multivariate…

Holidays are near. I hear you say: yay! Holidays have always been a very happy period for marketers, businesses and customers alike. Businesses want to cheerfully sell stuff and customers want to gladly buy stuff. What a perfect setting! Even though eCommerce sales and conversions generally increase in this season, they can be optimized even more. If you are looking…

The most important metric that you should be tracking on your website is its bounce rate. It is a number which tells what percent of visitors leave your site after browsing just one page or within first 10 seconds (exact definition depends on the web analytics tool you use). Higher the bounce rate, higher the number of potential customers you…

We are starting a new blog on conversion rate optimization today. It will contain tips, tricks, hacks, guides and secrets for converting your website visitors into your customers. If you are serious about your business online and don't have a clue what your conversion rate is, stop reading right now! You cannot  optimize what you don't measure.  First step is…

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