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on Conversion Rate Optimization

How reliable are your split test results?

With split testing, there is always a fear at back of the mind that the results you observe are not real. This fear becomes especially prominent when you see an underdog variation beating your favorite variation by a huge margin. You may start justifying that the results may be due to chance or you have […]

Visual Website Optimizer – first major update

In the past two weeks, we have had some amazing feedback, praises, bug reports and request for new features. Currently, a lot of users are running tests live on their websites and the most frequent feedback that we hear is that Visual Website Optimizer is a pleasure to use 🙂 Well, making A/B split testing […]

Your swiss-army knife for increasing website sales and conversions

All right, let’s admit it: increasing conversion rate on a website is still a voodoo science for many. With new technologies and terminology being thrown around (on Twitter, blogs, etc.) every other day, it doesn’t get any easier for people just starting to understand conversion optimization. In this post, I will try to briefly talk about […]

Introducing Visual Website Optimizer – 50 free beta invites

Sick of tearing your hair for doing a simple A/B test?  Do you seek help of highly paid consultants simply for testing whether a red button would increase conversions? Do you continuously churn ideas for improving your website but your developers are sick and tired of your regular code changes to the site? Do the terms page […]

Only three metrics matter for your online business

There are number of metrics that startups and websites obsess on. Some of the most overanalyzed yet non-useful metrics are number of visitors or pageviews on a website. The reason startups get obsessive about them is that these metrics are easy to use and are no brainer. Just slap some code on the website and […]

List of Industry Standard Conversion Rates and Bounce Rates

Lot of people inquire about what an ideal bounce rate or conversion rate is and if their website metrics are in the right range. One size doesn’t fit all. In this post, I fish out industry standard conversion rates and bounce rates. Though your only competition should be you, having an idea of  industry metrics […]

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