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Editor’s Pick

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How to Create a Strong A/B Testing Hypothesis?
9 Min Read

How to Create a Strong A/B Testing Hypothesis?

Nida Zehra

Nida Zehra

Mobile Push Notifications: An Absolute Necessity for Mobile App Marketing
8 Min Read

Mobile Push Notifications: An Absolute Necessity for Mobile App Marketing

Saten Aghajanian

Saten Aghajanian

What is Visitor Segmentation? How Does It Help?
14 Min Read

What is Visitor Segmentation? How Does It Help?

Astha Khandelwal

Astha Khandelwal

How to Choose the Right Heatmap Colors Palette?
9 Min Read

How to Choose the Right Heatmap Colors Palette?

Shanaz Khan

Shanaz Khan

eCommerce A/B Testing: 20 Star Elements You Need To Optimize in 2025
14 Min Read

eCommerce A/B Testing: 20 Star Elements You Need To Optimize in 2025

Nida Zehra

Nida Zehra

Video Heatmap: How To Use Them To Understand Your Users
6 Min Read

Video Heatmap: How To Use Them To Understand Your Users

Shanaz Khan

Shanaz Khan

Learn The Subtle Art of Video Marketing for Business
15+ Min Read

Learn The Subtle Art of Video Marketing for Business

Astha Khandelwal

Astha Khandelwal

B2B Lead Nurturing: Learn How to Close More Deals
15 Min Read

B2B Lead Nurturing: Learn How to Close More Deals

Nida Zehra

Nida Zehra

Browsers Are Changing Push Notification Opt-In Process And Here’s How VWO Engage is Ready For It
3 Min Read

Browsers Are Changing Push Notification Opt-In Process And Here’s How VWO Engage is Ready For It

Mani Makkar

Mani Makkar

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Shanaz Khan from VWO

Hi, I am Pratyusha from the VWO Research Desk.

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