Conversion Funnels: Design, Build & Optimize in 3 Steps

Conversion Funnels: Design, Build & Optimize in 3 Steps

Having a clear understanding of your conversion funnels is like having directions (or setting up…

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Ruben Ugarte

Ruben Ugarte

9 Min Read
Conversion Marketing: Breaking Down The Art and Science Behind It

Conversion Marketing: Breaking Down The Art and Science Behind It

You have a strategic and tactical marketing plan driving clicks to your website. All your…

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Shubhi Ahluwalia

Shubhi Ahluwalia

15+ Min Read
Landing Page Testing: A Guide to Bring You to Speed

Landing Page Testing: A Guide to Bring You to Speed

Landing pages are akin to elevator pitches.  A landing page, like an elevator pitch, gives…

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Nida Zehra

Nida Zehra

15+ Min Read
Top 10 Shopify Heatmap Apps [With Features] [2024]

Top 10 Shopify Heatmap Apps [With Features] [2024]

Shopify is one of the most widely used platforms to host eCommerce websites. Yet, there…

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Shanaz Khan

Shanaz Khan

15 Min Read
Mobile App Heatmap – Not All Taps Are The Same

Mobile App Heatmap – Not All Taps Are The Same

In 2023, we’re looking at around 5.25 billion smartphone users worldwide, with a yearly increase…

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Shanaz Khan

Shanaz Khan

15+ Min Read
Multi-Armed Bandit (MAB) – A/B Testing Sans Regret

Multi-Armed Bandit (MAB) – A/B Testing Sans Regret

Most readers of this blog would be familiar with A/B Testing. Just as a quick…

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Shubhankar Gupta

Shubhankar Gupta

14 Min Read
Launching VWO Web Rollouts: Make changes to your website and release them without involving IT

Launching VWO Web Rollouts: Make changes to your website and release them without involving IT

Update: In the first phase we launched VWO Web Rollouts for our customers but it…

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Bhavya Sahni

Bhavya Sahni

7 Min Read
Announcing Visitor Profiles – Profitable Digital Empathy as an Outcome

Announcing Visitor Profiles – Profitable Digital Empathy as an Outcome

We define Digital Empathy as the complex ability to stack all individual, unique pieces of…

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Bhavya Sahni

Bhavya Sahni

7 Min Read
What is Mouse Heatmap? Benefits, Tools, and Examples

What is Mouse Heatmap? Benefits, Tools, and Examples

Website heatmaps are unarguably one of the most fascinating and insightful web behavior analytics tools…

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Shanaz Khan

Shanaz Khan

9 Min Read
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