Experimentation Fuels Innovation, and Failure Is Key to the Process

Experimentation Fuels Innovation, and Failure Is Key to the Process

As 2025 begins, many businesses set experimentation as their top goal. The challenge is turning…

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Pratyusha Guha

Pratyusha Guha

10 Min Read
Relying on User Insights, Not Opinions, Drives Conversion Success

Relying on User Insights, Not Opinions, Drives Conversion Success

What’s truly exciting about reading CRO experts’ opinions is the diversity of perspectives they bring.…

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Pratyusha Guha

Pratyusha Guha

6 Min Read
Leverage CRO for Cost Efficiency and Strategy Building, Not Just Revenue

Leverage CRO for Cost Efficiency and Strategy Building, Not Just Revenue

Welcome to the tenth post in our “CRO Perspectives: Insights from Industry Thought Leaders” series.…

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Pratyusha Guha

Pratyusha Guha

6 Min Read
Analyze Local User Behavior to Tailor Offerings and Optimize Regional Experiences

Analyze Local User Behavior to Tailor Offerings and Optimize Regional Experiences

Through our “CRO Perspectives: Insights from Industry Thought Leaders” series, we shine a spotlight on…

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Pratyusha Guha

Pratyusha Guha

5 Min Read
Reconnecting with Customers More Essential in the Age of AI

Reconnecting with Customers More Essential in the Age of AI

As the CRO landscape continues to evolve, tuning into expert insights is more important than…

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Pratyusha Guha

Pratyusha Guha

7 Min Read
Balancing UX and CRO Necessary for Product Improvement & Impactful Results

Balancing UX and CRO Necessary for Product Improvement & Impactful Results

While more businesses are embracing CRO, many are still unsure where to begin or what…

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Pratyusha Guha

Pratyusha Guha

7 Min Read
AI to Accelerate Research, Enabling Greater Focus on Strategy and Implementation

AI to Accelerate Research, Enabling Greater Focus on Strategy and Implementation

Welcome to the sixth edition of ‘CRO Perspectives: Insights from Industry Thought-leaders’! This series offers…

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Pratyusha Guha

Pratyusha Guha

8 Min Read
Leadership Buy-in Essential for Successful Scaling of Testing Programs

Leadership Buy-in Essential for Successful Scaling of Testing Programs

Join us for the fifth post in ‘CRO Perspectives: Insights from Industry Thought-leaders’! This series…

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Pratyusha Guha

Pratyusha Guha

10 Min Read
Allocate resources to experiments to proactively adapt to changes: Insights from Gladwin Ngo

Allocate resources to experiments to proactively adapt to changes: Insights from Gladwin Ngo

Welcome to the fourth post in ‘CRO Perspectives: Insights from Industry Thought-leaders’!  In this series,…

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Pratyusha Guha

Pratyusha Guha

10 Min Read
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Shanaz Khan from VWO

Hi, I am Pratyusha from the VWO Research Desk.

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