VWO Q&A: Personalization MasterClass

VWO Q&A: Personalization MasterClass

On 9/11, Rodolfo Yiu and yours truly collaborated for a “Personalization MasterClass“. The agenda was…

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Bhavya Sahni

Bhavya Sahni

7 Min Read
Email Marketing 101: Optimizing For Higher Conversions

Email Marketing 101: Optimizing For Higher Conversions

Exceptionally popular among digital marketers, email marketing is an age-old strategy that still effectively helps…

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Nelly M.

Nelly M.

8 Min Read
Evergreen Principles of Persuasion To Increase eCommerce Conversion Sales

Evergreen Principles of Persuasion To Increase eCommerce Conversion Sales

Imagine there’s a cupcake fair in your community and you’re dying to relish a good,…

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Astha Khandelwal

Astha Khandelwal

11 Min Read
How SaaS Businesses Can Optimize for Product Qualified Leads in 4 Steps

How SaaS Businesses Can Optimize for Product Qualified Leads in 4 Steps

The term Product Qualified Leads (PQLs) is not new—It’s been used by tech and SaaS…

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Aggelos Mouzakitis

Aggelos Mouzakitis

13 Min Read
3 Tactical Ways to Create Best Push Notifications

3 Tactical Ways to Create Best Push Notifications

Engaging and re-engaging users on your website can be a daunting task. Sure, media channels…

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Astha Khandelwal

Astha Khandelwal

11 Min Read
Must-Have Instagram Marketing Tools To Grow Your Business

Must-Have Instagram Marketing Tools To Grow Your Business

1 Billion monthly active users, half of which use Instagram daily. Predominantly below 35 years…

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Mani Makkar

Mani Makkar

7 Min Read
What is Marketing Automation? How Does It Help?

What is Marketing Automation? How Does It Help?

Marketing automation has taken the business world storm, becoming an absolute sensation.  Do you wonder,…

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Shubhi Ahluwalia

Shubhi Ahluwalia

15+ Min Read
9 Best Push Notification Strategies For Marketing

9 Best Push Notification Strategies For Marketing

Did you know, your subscriber count can inevitably enhance your brand’s visibility in the online…

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Astha Khandelwal

Astha Khandelwal

12 Min Read
How Does Amazon & Netflix Personalization Work?

How Does Amazon & Netflix Personalization Work?

This article attempts to decode how two of the biggest internet behemoths, Netflix and Amazon…

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Astha Khandelwal

Astha Khandelwal

7 Min Read
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Shanaz Khan from VWO

Hi, I am Pratyusha from the VWO Research Desk.

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