Flywheel Marketing: The New Growth & Revenue Model for Businesses

Flywheel Marketing: The New Growth & Revenue Model for Businesses

Unlike the funnel that puts customers as an afterthought in a marketing and sales strategy,…

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Kevin Payne

Kevin Payne

8 Min Read
VWO Launches Customizable Widget Library to Run Nudge Based A/B Tests

VWO Launches Customizable Widget Library to Run Nudge Based A/B Tests

VWO Visual Editor now comes packed with a customizable widget library to help you easily…

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Mani Makkar

Mani Makkar

3 Min Read
How To Boost Lead Generation Using Content Marketing

How To Boost Lead Generation Using Content Marketing

Any successful lead generation program, even when backed by the most advanced marketing technologies, can…

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Astha Khandelwal

Astha Khandelwal

13 Min Read
Heatmaps: History, Evolution, and Industry Examples

Heatmaps: History, Evolution, and Industry Examples

What is a heatmap?  A heatmap (or heat map) is a graphical representation of numerical…

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Shanaz Khan

Shanaz Khan

14 Min Read
Why Email A/B Testing Should Be Your First Step as a Marketer

Why Email A/B Testing Should Be Your First Step as a Marketer

When you step foot in the enthralling world of CRO, we are inundated with a…

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Nida Zehra

Nida Zehra

15 Min Read
What is Behavioral Targeting? 4 Important Benefits for Marketers

What is Behavioral Targeting? 4 Important Benefits for Marketers

Over the past decade, marketers have heavily advocated the use of contextual targeting (placing ads…

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Astha Khandelwal

Astha Khandelwal

6 Min Read
Why CRO and UX Are A Match Made in Heaven?

Why CRO and UX Are A Match Made in Heaven?

Both CRO and UX aim to help users get things done with minimum effort. They…

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Nida Zehra

Nida Zehra

11 Min Read
Get your A-Game Up with These 8 Effective Lead Conversion Strategies

Get your A-Game Up with These 8 Effective Lead Conversion Strategies

The notion that building a fancy looking website and investing into marketing activities are more…

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Angelina Gil

Angelina Gil

7 Min Read
Retargeting Tools for the Next Decade

Retargeting Tools for the Next Decade

*Note: This post has been recently updated. If you’ve ever experienced the eerie sensation of…

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Etgar Shpivak

Etgar Shpivak

10 Min Read
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