I’m a content marketer at VWO, reading and writing on topics like behavior analytics, conversion rate optimization, and experimentation. Prior to VWO, I built and managed my own website where I discussed business growth and career. When I’m not at my desk, you’ll find me exploring nature trails, cycling through the countryside, or seeking out new physical challenges—those are my ideas of a good time! Want to start a conversation with me? Just mention BIRDS, and you’ll have my undivided attention.
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A massive 7258% surge in the number of marketing tech companies in just 12 years.…
Ketan Pande
14 Min Read
Website analytics is like a collection of numbers that can tell stories of success or…
Ketan Pande
6 Min Read
Corey, a sneaker enthusiast, had one of the most disappointing website experiences. In the pursuit…
Ketan Pande
15 Min Read
“105% uplift in click-through rate!” It’s not uncommon to anticipate growth in A/B testing. But…
Ketan Pande
13 Min Read
In the bustling office of a rapidly expanding tech company, Kim is a product manager…
Ketan Pande
14 Min Read
Search, tap, pay, and your order is confirmed – in today’s fast-paced world, customers are…
Ketan Pande
14 Min Read
Think about the products and services you are using to run your business. How did…
Ketan Pande
11 Min Read
Have you ever played an outdoor sport? If yes, then you will agree that training…
Ketan Pande
10 Min Read
Consider an organization with an outbound sales team. Say this team regularly engages with potential…
Ketan Pande
7 Min Read
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