Articles on A/B (or Split) Testing

Appsumo Reveals its A/B Testing Secret: Only 1 Out of 8 Tests Produce Results

This is the 2nd article in the series of interviews and guest posts we are…

Paras Chopra

5 Min Read

A/B Testing For Pricing & Split Testing For Pricing? – Here is How to Do It

Oh, the question thou fear the most: At what price should I offer my new…

Paras Chopra

7 Min Read

Key Differences Between Multivariate Testing (MVT) And A/B Testing

Multivariate testing (MVT) is a form of testing in which changes are made to multiple…

Paras Chopra

2 Min Read

Rules-of-Thumb for A/B and Multivariate Tests

I recently got interviewed on Unbounce blog as a conversion hero. In the interview, I…

Paras Chopra

4 Min Read

A/B Test Statistical Significance Calculator [Free Excel]

The statistics of A/B testing results can be confusing unless you know the exact formulas.…

Paras Chopra

6 Min Read

Introducing Browse Mode: Create an A/B Test Behind the Login Walls of a Website

Here at VWO, we get bored and frustrated if we think it has been too…

Paras Chopra

2 Min Read

What You Really Need To Know About The Mathematics Of A/B Split Testing

Recently, I published an A/B split testing case study where an eCommerce store reduced the…

Paras Chopra

5 Min Read

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A/B (or Split) Testing

Appsumo Reveals its A/B Testing Secret: Only 1 Out of 8 Tests Produce Results

A/B Testing For Pricing & Split Testing For Pricing? – Here is How to Do It

Key Differences Between Multivariate Testing (MVT) And A/B Testing

Rules-of-Thumb for A/B and Multivariate Tests

A/B Test Statistical Significance Calculator [Free Excel]

Introducing Browse Mode: Create an A/B Test Behind the Login Walls of a Website

What You Really Need To Know About The Mathematics Of A/B Split Testing

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Appsumo Reveals its A/B Testing Secret: Only 1 Out of 8 Tests Produce Results

A/B Testing For Pricing & Split Testing For Pricing? – Here is How to Do It

Key Differences Between Multivariate Testing (MVT) And A/B Testing

Rules-of-Thumb for A/B and Multivariate Tests

A/B Test Statistical Significance Calculator [Free Excel]

Introducing Browse Mode: Create an A/B Test Behind the Login Walls of a Website

What You Really Need To Know About The Mathematics Of A/B Split Testing

Hi, I am Pratyusha from the VWO Research Desk.

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