11 Best Free Heatmap Tools & Software For Your Business [2025]

11 Best Free Heatmap Tools & Software For Your Business [2025]

“I don’t perform user research and I base my strategies on instincts” – said no…

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Pratyusha Guha

Pratyusha Guha

15+ Min Read
Google Analytics Heatmap: How To Create And Read

Google Analytics Heatmap: How To Create And Read

Google Analytics (GA) is one of the many services that Google offers to help you…

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Shanaz Khan

Shanaz Khan

9 Min Read
How to Choose the Best Website Heatmap Tool: Key Features and Top Picks for 2025

How to Choose the Best Website Heatmap Tool: Key Features and Top Picks for 2025

With the growing popularity and demand for website heatmaps, there has been a boom of…

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Shanaz Khan

Shanaz Khan

7 Min Read
How To Do User Research To Supercharge Your Optimization Efforts

How To Do User Research To Supercharge Your Optimization Efforts

Usability.gov defines user research as “understanding user behavior, needs, and motivations through observation techniques, task…

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Emma Travis

Emma Travis

10 Min Read
[eCommerce] Bracketed Segmentation: Peeling Away The Layers

[eCommerce] Bracketed Segmentation: Peeling Away The Layers

An eCommerce marketing leader’s outlook toward analyzing visitor behavior is akin to a chef working…

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Bhavya Sahni

Bhavya Sahni

1 Min Read
Dynamic Heatmaps: Meaning, Examples and Uses

Dynamic Heatmaps: Meaning, Examples and Uses

Check out how VWO’s dynamic heatmaps help e-commerce companies study and analyze customer behavior on…

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Astha Khandelwal

Astha Khandelwal

7 Min Read
Heatmaps As A Diagnostic Tool: Why and How are Heatmaps Useful?

Heatmaps As A Diagnostic Tool: Why and How are Heatmaps Useful?

Heatmaps are one of the most effective analytical tools to help B2B marketers better understand…

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Astha Khandelwal

Astha Khandelwal

8 Min Read
Heatmap Analysis: Top 5 Web Pages to Pay Your Attention To

Heatmap Analysis: Top 5 Web Pages to Pay Your Attention To

Understanding how heatmaps, as a qualitative research tool, can help marketers map the performance of…

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Astha Khandelwal

Astha Khandelwal

6 Min Read
Learn How Experts Derive Insights from A/B Test Results

Learn How Experts Derive Insights from A/B Test Results

You conducted an A/B test—great! But what next? How would you derive valuable insights from…

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Vaishali Jain

Vaishali Jain

7 Min Read
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Shanaz Khan from VWO

Hi, I am Pratyusha from the VWO Research Desk.

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