Usability.gov defines user research as “understanding user behavior, needs, and motivations through observation techniques, task…
Emma Travis
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Not happy with your current website? Are customers complaining about the functionality or look of…
Robert Brandl
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A visitor lands on your website wanders about the various category pages, and then clicks…
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The following article derives source from Harvard Business Review’s case study about Booking.com’s hallowed experimentation…
Bhavya Sahni
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It’s well established now that elite conversion optimization firms and experts do extensive user research…
Devesh Khanal
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From apps that remind you to drink water to those that help you calculate the…
Akhilesh Mohanan
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State Of Buyer Personas 2016 established that approximately 60% of the survey respondents took their…
Shivangi
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As a content marketer, you work hard to keep your content engine running. You are…
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You know a good (or a bad) design when you see one! However, you cannot…
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