VWO Logo
Like this post?
Read our in-depth guide to Conversion Rate Optimization
Share this post
2 Min Read

From the bleeding edge: 10 must-read scientific research papers on conversion rate optimization

placeholder
Paras Chopra
Founder and Chairman of Wingify.

Scientific research papers on how to increase sales or conversions are rare.  Most of the articles you read on the Internet (admittedly, including a lot of posts on this blog as well) are based on what the writer thinks and what makes logical sense. But scientific research works in a different way. Authors of research papers must produce accurate, reproducible results.  And their articles are reviewed by peers before getting published. Hence in most cases you can always trust results of a scientific paper.

So I fished out research papers on the internet which tell you how to increase your revenues online. Here is the list for your reading pleasure:

Usability

Miscellaneous

After compiling this list and reading most of the articles, I realized there is a large disconnect between what happens in research and what is actually applied in the market. Do you agree? Did you even know such kind of research happens at all?

More from VWO

The Complete Guide To Using Personas To Optimize Your eCommerce Website

State Of Buyer Personas 2016 established that approximately 60% of the survey respondents took their…

Read More
Shivangi

Shivangi

12 Min Read

A/B Testing your way into a great product launch

Josh Ledgard is the co-founder of KickoffLabs. He knows a thing or two about what it…

Read More
Paras Chopra

Paras Chopra

5 Min Read

Build Better User Experience With C.R.A.P. Design Principles

You know a good (or a bad) design when you see one. However, it’s not…

Read More
Nitin Deshdeep

Nitin Deshdeep

8 Min Read

Join 10,000+ Marketing, Product & UX Folks

Latest news, views & inspiration in experience optimization for driving growth

A value for this field is required.

Thank you!

Check your inbox for the confirmation mail