Meet Jake, a Shopify store owner eager to scale his business. He’s optimized his product pages, fine-tuned his ads, and even tweaked his checkout process. Yet, his conversion rates remain flat. Like many eCommerce entrepreneurs, he wonders:

“What changes will increase sales—pricing, images, or page layout?”

The truth is, guesswork won’t drive results—but split testing (A/B testing) will. By comparing different versions of a store’s elements—whether it’s a headline, CTA, product page, or checkout process—Shopify merchants can use data-driven insights to optimize conversions, improve user experience, and increase revenue.

However, not all split testing tools are created equally. The right app should seamlessly integrate with Shopify, provide real-time analytics, and offer easy test setups—without disrupting the customer journey.

We’ve rounded up 9 top Shopify split testing apps to help you find the best solution—whether you need a simple, no-code tool or an advanced testing suite.

What is Shopify split testing?

Shopify split testing, or A/B testing, compares different versions of a webpage or store element to see which one performs better in terms of conversions, sales, and user engagement. It allows Shopify store owners to experiment with variations of product pages, checkout processes, pricing, and other key elements to determine what resonates most with their audience.

Take the example of a Shopify store selling apparel that wants to improve conversions on its product pages. To test the impact of different design elements, the store creates two versions:

• Version A (Original): A standard product page with a plain background, a single product image, a brief description, and a basic CTA button. 
• Version B (Variation): A redesigned page featuring:
  • A lifestyle image showcasing the apparel being worn.
  • A detailed, benefit-driven description highlighting fabric, fit, and styling tips.
  • Customer reviews and ratings for social proof.
  • A prominent CTA button to encourage quick action.
  • Links to shipping, delivery, and return policies for transparency.
  • A size chart to help shoppers select the right fit.
  • “You May Also Like” section with similar or complementary products.

After running the test for a set period, the data reveals that Version B leads to a 20% increase in purchases, indicating that visual storytelling and enhanced copy improve customer engagement and sales.

By continuously testing and refining website elements, businesses can optimize their Shopify store for better customer experiences and higher revenue. This data-driven approach eliminates guesswork, ensuring that every change contributes to improved performance and marketing effectiveness.

Benefits of using A/B testing tools and apps on Shopify

Split testing is a crucial strategy for optimizing a Shopify store’s performance by providing objective, data-driven insights. Instead of making changes based on intuition or personal opinions, businesses can rely on factual evidence to determine which website elements, marketing campaigns, and pricing strategies drive the best results. Here’s why split testing is an important part of growth and optimization:

1. Reveals customer preferences and pain points

By analyzing how users interact with different variations, businesses can uncover what attracts customers, what frustrates them, and what influences their buying decisions. These insights help in making customer-centric improvements leading to higher conversions.

2. Boosts conversion rates and revenue

Testing different versions of landing pages, product descriptions, images, and calls-to-action (CTAs) helps identify the most effective variation for driving conversions. Even minor changes—such as adjusting button colors or modifying headlines—can result in higher sales.

3. Improves user experience (UX)

A seamless and engaging shopping experience leads to better customer satisfaction. A/B testing allows businesses to identify friction points—such as confusing navigation or lengthy checkout processes—and create a seamless shopping experience that reduces bounce rates and increases user satisfaction.

4. Reduces cart abandonment

A/B testing allows Shopify merchants to refine the checkout experience by testing different payment options, trust signals, etc. By identifying the most effective checkout flow, businesses can minimize drop-offs and recover lost sales.

5. Supports long-term growth and adaptability

Market trends and consumer behaviors constantly evolve. A/B testing enables businesses to adapt by continuously optimizing their store based on changing customer preferences. This ongoing refinement ensures sustained growth and competitiveness.

9 Best Shopify split testing apps/software: A quick glimpse

• VWO
• Shoplift
• Elevate
• Kameleoon
• Visually
• Intelligems
• ABConvert
• Compose
• Convert Experiences

9 Top picks of the very best split testing tools and apps on Shopify 

1. VWO

VWO is an experience optimization platform offering all kinds of testing (such as A/B testing, multivariate testing, and split URL testing), behavioral analytics, and personalization. You can integrate your Shopify store with VWO and run tests for optimization.

Install the VWO SmartCode on your website across the store (excluding checkout and order-related pages) to eliminate manual setup. Next, Shopify standard events—such as page views, cart actions, and purchases—are streamed into VWO, allowing merchants to track key interactions and measure the impact of their tests with ease.

For the step-by-step process, read the article here.

VWO Testing: Smarter A/B experiments for Shopify

VWO enables Shopify merchants to create A/B tests that refine user experiences and boost conversions. From simple design tweaks to in-depth layout changes, store owners can experiment with headlines, images, product descriptions, CTAs, and navigation structures to identify what resonates best with customers.

Beyond traditional A/B testing, VWO supports split URL testing, which allows businesses to compare two completely different web pages by directing traffic to separate URLs. This helps determine which overall page design or structure performs better.

Additionally, VWO offers multivariate testing (MVT), enabling businesses to simultaneously test multiple elements—such as headlines, images, and CTAs—on a single page. MVT helps identify which combination of changes delivers the best user experience, leading to improved engagement and higher sales.

VWO Insights: Understanding customer behavior

VWO provides powerful behavior analytics tools, such as heatmaps, session recordings, and conversion funnels, to track how visitors interact with a Shopify store. Heatmaps pinpoint where users click, while session recordings reveal browsing patterns, allowing businesses to identify friction points. By leveraging these insights, businesses can refine store elements, remove obstacles in the purchasing journey, and create an optimized shopping experience.

VWO Full Stack: Advanced server-side testing

For businesses needing advanced experimentation, VWO Full Stack enables server-side A/B testing for backend optimizations. Merchants can refine pricing strategies and checkout processes while implementing personalized product recommendations without affecting page performance. By seamlessly integrating Shopify’s backend with VWO’s testing engine, they can optimize critical operations to drive revenue growth.

Additional features

Analytics Dashboard, Segmentation, Real-time Tracking, Funnel Analysis, Cohort Analysis, AI Insights, VWO Copilot

Pricing

• Free trial: 30 days, all features inclusive.
• Paid: There are various plans available based on feature requirements.
  • VWO Testing: Starts from $220/month, billed annually. Free up to 50k MTUs.
  • VWO Insights: Starts from $199/month, billed annually. Free up to 5k MTUs.

2. Shoplift

Shoplift simplifies Shopify split testing, enabling businesses to optimize themes, product pages, landing pages, and more—without coding. Integrated seamlessly with Shopify, it allows store owners to run tests directly in the Theme Customizer.

With Lift Assist, Shoplift analyzes millions of shopper interactions to automatically generate high-converting test variations, helping merchants make data-driven decisions to boost conversions and revenue. Once a winner is identified, businesses can instantly implement it with one-click “Apply Variant,” eliminating the need for manual code changes.

Features

Template Testing, Theme Testing, URL Split Testing, Bayesian Predictive Testing, Segmentation, No Flicker, Automatic Cohort Segmentation

Pricing

• Free trial: 14 days for all plans.
• Paid: Starts from $74/month, billed annually.

Pros & Cons

Pros:

• Intuitive and easy to use, even for those with no coding experience, making A/B testing accessible to all.
• Offers pre-built templates and modules that can be easily added to any website for quick testing and optimization.

Cons:

• Data reports can be inaccurate, with analytical updates often delayed by several hours.
• Lacks built-in testing for product images and pricing, requiring additional apps and increasing costs.

3. Elevate

Elevate is a conversion-focused A/B testing app designed to help Shopify stores maximize revenue by optimizing pricing, shipping, themes, and content. With a data-driven approach, it removes the guesswork from decision-making, providing clear insights that help merchants refine their strategies quickly and effectively.

Built for eCommerce teams seeking both ease and results, Elevate simplifies price testing, allowing businesses to identify the most profitable price points. Every test leads to higher conversions, better customer engagement, and increased profit margins, ensuring sustainable growth with minimal effort.

Features

Price Testing, Page Testing, Shipping Testing, Theme Testing, Split URL Testing, Analytics Dashboard, Audience Targeting, Segmentation, 100+ Integrations

Pricing

• Free trial: 7 days for all plans.
• Paid: Starts from $99/month.

Pros & Cons

Pros:

• Simple testing process and easy to set up.
• User-friendly and efficient, allowing for quick and hassle-free split test creation.

Cons:

• Bugs can occur after tests go live, potentially affecting checkout processes and backup settings.
• Subscription pricing is on the higher side compared to similar tools.

4. Kameleoon

Kameleoon is an A/B testing and AI-driven personalization platform that seamlessly integrates with Shopify, offering deep insights through advanced reporting tools. It helps store owners maximize revenue through data-driven experimentation and personalized shopping experiences.

The automated data tracking captures key eCommerce events like cart abandonment, checkout status, and product views, enabling merchants to refine their strategies. Its advanced personalization features—such as targeted recommendations, exit-intent popups, and price drop alerts—help reduce abandonment and boost sales.

Features

Intuitive Graphic Editor, Drag and Drop Segment Builder, Reporting Tool, No Flicker

Pricing

• Plans are not available on the website.

Pros & Cons

Pros:

• It offers powerful A/B testing and personalization with advanced segmentation and targeting.
• Helps increase conversion rates, improve visitor retention, and enable continuous website optimization.

Cons:

• Limited self-service capabilities make it less autonomous for non-technical teams like marketing.
• Complex tests often require developer support, reducing flexibility for teams without coding expertise.

5. Visually

Visually is an all-in-one CRO platform that integrates with Shopify and Shopify Plus, enabling merchants to A/B test, optimize, and personalize every stage of the customer journey without technical complexity. Designed to maximize revenue, it allows businesses to test and refine pricing, checkout flows, product pages, and upsell strategies effortlessly.

Store owners can quickly launch A/B tests, product recommendations, upsells, and post-purchase strategies in minutes. By centralizing on-site marketing and personalization, Visually helps businesses boost sales, increase customer retention, and make smarter, data-driven decisions.

Features

Visual Editor, Behavioral Targeting, AI-powered Upsells, Smart Recommendations, Zero-Flickering, On-site Retention Automation

Pricing

• Free trial: 14 days on all plans.
• Paid: Starts from $180/month, billed annually.

Pros & Cons

Pros:

• Helps drive steady improvements in conversion rates and revenue per session.
• Allows quick design adjustments and product highlights without disrupting the store.

Cons:

• Limited testing capabilities for key areas like menus, shopping carts, and other site features.

6. Intelligems

Intelligems helps Shopify merchants maximize revenue through A/B testing of content, pricing, discounts, and shipping rates. With easy split tests, store owners can refine themes, landing pages, UX, and offers to boost conversions and reduce CAC.

Its Profit Optimization Plan identifies the most profitable pricing, shipping, and discount strategies, while a detailed analytics dashboard tracks 100+ metrics for data-driven decisions. Backed by expertise from thousands of tests, Intelligems helps Shopify stores optimize every aspect of their site and uncover new revenue opportunities.

Features

Content Testing, Product Price Testing, Shipping Price Testing, Personalization, Customer Acquisition, Segmentation, Analytics

Pricing

• Free trial: 7 days for the Content Testing plan.
• Paid: Starts from $74/month, billed annually.

Pros & Cons

Pros:

• Enables testing of key elements like pricing, themes, and content, providing valuable data-driven insights.
• Easy to use with a wide range of testing capabilities, requiring no coding or technical skills.

Cons:

• Uninstalling the app from Shopify isn’t straightforward, even when no code has been added.
• Geo-redirects for subdomains need manual setup for each test region.

7. ABConvert

ABConvert makes A/B testing easy for Shopify merchants looking to optimize pricing, shipping rates, product pages, themes, and checkout. With real-time traffic splitting and detailed analytics, businesses can quickly see what works best and make data-driven improvements.

Store owners can test free shipping thresholds, checkout customizations, and new layouts to increase Average Order Value (AOV) and Conversion Rate (CVR). The platform also allows for template and theme comparisons to refine store design without risk.

With a simple interface and 24/7 support, ABConvert helps Shopify stores grow profits by making smarter, more informed decisions—without the complexity.

Features

Analytics Dashboards, Smart Targeting, No-Code Setup, Shipping Test, URL Redirect, Template & Theme Test, Checkout Test

Pricing

• Free trial: 14 days for all plans.
• Paid: Starts from $49/month, billed annually.

Pros & Cons

Pros:

• A user-friendly interface that makes A/B testing easy to set up and navigate.
• Responsive and helpful support team makes the testing experience smooth. 

Cons:

• Does not sync inventory, which may cause tracking issues.
• Complicated installation process that can be difficult to set up and start using.

8. Compose

Compose is a no-code A/B testing platform that offers a dedicated Shopify app for merchants to experiment with themes, templates, product pages, and landing pages effortlessly. Instead of dealing with complex setups, store owners can run unlimited tests directly within the Shopify Theme Editor with a familiar visual interface.

From sitewide navigation updates to branding changes and product layouts, Compose provides maximum flexibility to refine the shopping experience. For advanced users, it also includes a code editor for JavaScript-based A/B/n tests, ensuring full control over testing and optimization.

Features

A/B/n and Split URL Testing, Audience Segmentation, Custom Triggers, Traffic Allocation, QA Testing Mode, Real-time Reports 

Pricing

• Pricing is usage-based on a month-to-month basis. Charges of $0.0012/monthly tested users (MTUs) apply.

Pros & Cons

Pros:

• A user-friendly dashboard designed with a customer-first approach.
• The software is Intuitive with a fair and flexible pricing model.

Cons:

• Lacks a built-in landing page builder for easier test creation.
• Does not provide a way to view multiple test preview links after a test is live.

9. Convert Experiences

Convert Experiences makes Shopify A/B testing simple and effective, allowing store owners to optimize their stores without technical hassle. Its custom Shopify app enables seamless tracking script integration, eliminating manual theme updates.

Merchants can run A/B, MVT, and split tests on pop-ups, product comparisons, videos, SKUs, checkout flows, and post-purchase offers. With cross-domain tracking, theme compatibility, and visual and coding editors, Convert offers an effective solution to improve the store’s conversion rates and user experience.

Features

Custom Dashboards, Event Tracking, Segmentation, Cohort Analysis, Checkout Analytics, Real-time Tracking

Pricing

• Free to install. Additional pricing is not available on the website.
• Free trial: 15 days on all plans.
• Paid: Starts from $299/month.

Pros & Cons

Pros:

• Delivers high-performance, flicker-free A/B testing in an intuitive interface.
• A user-friendly interface with seamless GA4 integration for easy navigation and accurate tracking.

Cons:

• Lacks multicurrency reporting, making it less convenient for merchants with multiple currencies.
• Report segmentation is limited, with no option, for example, to filter visitors by landing page.

Best Shopify split testing tools – Summary

Tool	Features	Pricing
VWO	VWO Testing, Engage, Behavioral Insights, Analytics Dashboard, Segmentation, Real-time Tracking, Funnel Analysis, Cohort Analysis, AI Insights, VWO Copilot	Free trial: 30 days, all features inclusive. Paid: There are various plans available based on feature requirements. VWO Testing: Starts from $220/month, billed annually. Free up to 50k MTUs. VWO Insights: Starts from $199/month, billed annually. Free up to 5k MTUs.
Shoplift	Template Testing, Theme Testing, URL Split Testing, Bayesian Predictive Testing, Segmentation, No Flicker, Automatic Cohort Segmentation	Free trial: 14 days for all plans. Paid: Starts from $74/month, billed annually.
Elevate	Price Testing, Page Testing, Shipping Testing, Theme Testing, Split URL Testing, Analytics Dashboard, Audience Targeting, Segmentation, 100+ Integrations	Free trial: 7 days for all plans. Paid: Starts from $99/month.
Visually	Visual Editor, Behavioral Targeting, AI-powered Upsells, Smart Recommendations, Zero-Flickering, On-site Retention Automation	Free trial: 14 days on all plans. Paid: Starts from $180/month, billed annually.
Intelligems	Content Testing, Product Price Testing, Shipping Price Testing, Personalization, Customer Acquisition, Segmentation, Analytics	Free trial: 7 days for the Content Testing plan. Paid: Starts from $74/month, billed annually.

How to choose the right split testing tools and apps on Shopify?  

Selecting the best A/B testing tools for Shopify requires careful consideration of several factors. With the right tool, you can get data-driven insights to improve conversion rates, enhance the user experience, and maximize revenue. Here’s what to look for when making your choice:

1. Conversion rate optimization and revenue impact

The primary goal of Shopify split testing is to optimize conversion rates by experimenting with different elements like product pages, pricing strategies, themes, menus, and checkout processes. A good A/B testing tool should offer robust features to track these changes and help identify improvements that directly impact revenue.

2. User-friendly interface and accessibility

The ideal tool should be easy to use, even for those without technical expertise. No-code solutions simplify test creation, while advanced customization options allow developers to make deeper modifications when needed.

3. Seamless integration with Shopify and analytics tools

The A/B testing tool should not only integrate smoothly with Shopify but also with third-party platforms like Google Analytics. These integrations streamline data flow, enhance automation, and deepen customer insights—helping businesses track behavior, optimize personalization, and scale marketing effectively.

4. Testing methods: Client-side vs. Server-side

Some tools focus on front-end UI/UX improvements, while others offer server-side testing for changes like pricing experiments or order processing optimizations. Choosing a tool that supports both ensures flexibility based on testing needs.

5. Customizable pricing and scalability

The best tools offer flexible pricing plans based on business size and testing needs. Startups may opt for cost-effective solutions, while larger businesses may need advanced features like AI-driven optimization and audience segmentation. Many tools offer scalable plans to accommodate growth.

6. Real-time reporting and insights

A strong A/B testing tool provides a well-structured dashboard that offers real-time insights into test results. Clear reporting on conversion rates, click-through rates, and revenue impact enables store owners to monitor progress and refine their strategies.

7. Audience targeting and segmentation

Advanced A/B testing platforms allow businesses to segment audiences and personalize variations for different customer groups. This ensures that optimizations are tailored to specific user behaviors and preferences.

Through this curated list, we’ve aimed to provide the best Shopify split testing tools to help you optimize conversions, improve user experience, and grow revenue. Whether you’re just starting with A/B testing or looking for an advanced solution, we hope this guide helps you find the right tool for your store.

Ready to take your split testing to the next level? Take VWO’s 30-day free trial and start making data-driven decisions that boost conversions!

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